I think the "children of the damned" star of the commercial is creepy enough. But then the back of the head shots and the naked looking outfit and the wired music definetly lead to a total feeling of creepiness. Saw I for the first time at gym without sound and thought "what the heck was that?"
Hey, thanks. I will have to start following your comic.
Jennifer Van Grove
· 4 months ago
My sentiments exactly :)
cheri
· 4 months ago
maybe they need a meditation app
Jason Young
· 4 months ago
At the end of the ad, I thought she was using Google Maps, but it was most definitely Bing she was using. I thought the ad was not very informative regarding the product they were trying to sell. I knew it was a Pre, but I doubt my wife or parents would have known that.
Jennifer Van Grove
· 4 months ago
You make an excellent point...
Dave Linabury
· 4 months ago
Thought the same thing. Good points.
Karim2k
· 4 months ago
As you know, Youtube is banned in may countries as Tunisia, many users won't be able to wtach your video.
MonTemplar
· 4 months ago
Methinks you're reading a little *too* much into that advert... :) Actually, I thought it came off as a bit rude, since half the time she's talking to you (the viewer) with her back to you. Meh. Not that I'm bothered, seeing as I'm a happy INQ1 owner on the 3 network here in the UK :)
kemp
· 4 months ago
Interesting, I have to say this is a strange ad, but I think Palm Pre is really using it's advertising to try and overcome the overwhelming draw for consumers of the App Store.
By using Facebook and now Bing in advertising the Palm is attempting to align its product directly with these strong established brands.
Doubledown Tandino
· 4 months ago
This is like when LL Cool J did The Gap commercial where he says "For Us By Us" slyly putting in representation for FUBU
:OP
r0cketman22
· 4 months ago
WEIRD SAUCE.
Stew Brennand
· 4 months ago
I think they are trying to find their advertising strategy as there doesn't seem to be a clear cohesive focus between the ads.
The initial Facebook ad was simply a statement on browsing the web. I think Facebook was chosen due to it popularity and instant connection a viewer would have with the commercial because of familiarity.
The second commercial, with the controversial spooky baby, in my opinion, was just a poor decision in the post production process. If anything, at worse it was simply overlooked and the intended 'zen like" feel of the commercial overshadowed this oversight.
The third commercial, as shown on this page, attempts to go back to the browsing push, but in the same way as the first commercial. It's a meld between the two concepts and leaves room for more growth, focus and creativity. The production is focusing on a word here that is familiar to viewers so that they can connect with the advertisement when they watch it, however it may well be lost on a vast majority of people and again I question the production value and creativity.
The campaign seems to be a work in progress. Maybe Palm should just reconsider the house they choose to make their ads. If three times is a charm, I'm not feeling it.
Matty
· 4 months ago
Bing aside. That is Way too precious. They are selling to babes obviously. Cuz as a dude - I aint buyin.
Brandon
· 4 months ago
Yeah, that commercial campaign creeps me out for several reasons, none of which relate to the use of Bing and nearly all related to the girl herself. Felt like it was a Ring or similar Japan Horror movie commercial at first.
elson
· 4 months ago
Wow, the albino chick has a voice!!!
Maybe the next ad will feature an old Bing Crosby clip to appeal to the older buyers...
cherita
· 4 months ago
I don't know about their overall marketing strategy, but this particular ad seems to come from the brain of someone who's watched Vanilla Sky one too many times, which may account for some of the WTF?ness of it. The girl even has that weird sort of androgyny that Tilda Swinton has...
Nazim Jamil
· 4 months ago
Errr, who did they get to direct this, Cameron Crowe??
....and will quickly be replaced by plenty of fresh ones.
Manny
· 4 months ago
Calendar app, Messaging app, Google map app. No MS Bing in sight.
zbowling
· 4 months ago
All the plam pre ads are weird.
Manny
· 4 months ago
Calendar app, Messaging app, Google map app. No MS Bing in sight.
nick
· 4 months ago
Try watching it with the sound off.
DMP Productions
· 4 months ago
You know I have a Palm Pre (no issues, actually pretty cool) as I switched to Sprint and wanted to try something other than another Blackberry Curve. Coming from an Advertising background... I agree this commercial is weird... I've seen it a few times and I can say that I probably would not have gotten one if I saw the commercial first. LOL!! It truly is not helping them sell more units given their slow start.
Dave Holt
· 4 months ago
This ad actually worked very well. Yes, the ad creeped a LOT of people out but it is getting a HUGE amount of attention. It's going viral on the Internet and causing a reaction so what if it's creepy and negative, it's promoting the brand. So Palm Pre should have some boring ad showing what their phone does? Would anyone be talking about that? What about the Twitter Palm Pre girl site someone started and the people messing with the ad on YouTube and creating their own version. The fact that all of you are responding passionately about a commercial shows it works. Bing, Bing, Bing, Baby. Now I turn my back on you. Dave Holt http//HoltInteractive.com
iconoguy
· 4 months ago
i noticed what you did, and commented yesterday that I really like the ad. i watch tons of ads on TV & it was really refreshing and attention grabbing for me. she exudes sensuality and the whole look reminds me of Leonardo da Vinci paintings. watch her mouth and listen to her voice. she talks in a hushed tone, making me lean in to see & hear her better. yes it's creating a lot of buzz = free publicity.
mgsc
· 4 months ago
Interesting choice of music. The song is "Doot Doot," from the 1984 album of the same name by a band called Freur (members of which later formed The Underworld).
It's a very cool but very obscure record.
Ann
· 4 months ago
She was in that Disney movie, "Step-sister from Planet Weird" that came out like 8 years ago. Can't believe she still looks the same, just a little more fatter. She used to be anorexic looking.
Jennie
· 4 months ago
Sounds like Leelee Sobieski to me.
Ben
· 4 months ago
MediaCurves.com just conducted a study with 305 viewers of a new controversial ad by Sprint promoting their new Palm Pre phone. The majority of viewers reported that “inspiration” and “happiness” were the emotions they felt most while watching the commercial. The study also revealed that the majority of viewers (67%) reported that the ad was either somewhat effective or extremely effective, while 16% of viewers indicated that the ad was confusing. More in-depth results please visit http://www.mediacurves.com/Advertising/J7490-Sp.... Thanks, Ben
I just now got around to watching this after hearing a good bit about it since it debuted. I'm disappointed, honestly. If that spooks you, I'd hate to see how you react when you see your shadow.
All Comments
By using Facebook and now Bing in advertising the Palm is attempting to align its product directly with these strong established brands.
:OP
The initial Facebook ad was simply a statement on browsing the web. I think Facebook was chosen due to it popularity and instant connection a viewer would have with the commercial because of familiarity.
The second commercial, with the controversial spooky baby, in my opinion, was just a poor decision in the post production process. If anything, at worse it was simply overlooked and the intended 'zen like" feel of the commercial overshadowed this oversight.
The third commercial, as shown on this page, attempts to go back to the browsing push, but in the same way as the first commercial. It's a meld between the two concepts and leaves room for more growth, focus and creativity. The production is focusing on a word here that is familiar to viewers so that they can connect with the advertisement when they watch it, however it may well be lost on a vast majority of people and again I question the production value and creativity.
The campaign seems to be a work in progress. Maybe Palm should just reconsider the house they choose to make their ads. If three times is a charm, I'm not feeling it.
Maybe the next ad will feature an old Bing Crosby clip to appeal to the older buyers...
http://twitter.com/PalmPreGirl
....and will quickly be replaced by plenty of fresh ones.
No MS Bing in sight.
No MS Bing in sight.
Dave Holt
http//HoltInteractive.com
It's a very cool but very obscure record.
Thanks,
Ben
http://www.youtube.com/watch?v=BlLAHHklfGQ