DISQUS

Mashable - The Social Media Guide: Oneok Sues Twitter For Trademark Infringement

  • Steven Grech · 2 months ago
    "Twitter has other plans when it comes to business accounts" - this is one of the key areas they need to monetise and fast.

    Twitter is becoming or has become a great marketing tool. Keep it free / free of advertising for the general public but charge companies and celebrities to use it - Simple!

    Re: Oneok suing Twitter - just shows that this company doesn't get/understand the open nature of social media - numpties...
  • Hugh Briss · 2 months ago
    Why should it be free of advertising? It's free. Do you seriously believe that you should have some kind of right to use a free service but expect it to be paid for by someone else? Do you have any clue what it costs to run a site like Twitter? Their employees aren't volunteers and no one is giving them gratis bandwidth.

    If you use a service you should either pay for it or put up with a little advertising. Period.
  • Steven Grech · 2 months ago
    If the adverts don't interfere with Joe Blogs tweets and are related to the actual persons subject content then fine - just like GMail does i.e. discreet advertising at the top of your mail. There's no need to get into lecturing on hosting costs etc...there's a fine line between monetisation and user experience Hugh.

    Anyway, from a business model perspective, [my opinion] Twitter are more likely to squeeze out more cash from companies and celebrities rather then Joe Blogs clicking on a targeted add within their profile. Period.
  • Jonha Revesencio · 2 months ago
    OneOk should have sued the ones that made the accounts and not Twitter.
  • Dave Zatz · 2 months ago
    How does Twitter decide who a well known individual (or site) is? I've got more followers than at least one verified account... But maybe since I don't tweet/blog exclusively about Web 2.0, I'm locked out.
  • steveabraham · 2 months ago
    What a bunch of morons. They want all the social networks to maintain their brand identity for them? Good luck with that.
  • xposure · 2 months ago
    I can't imagine this succeeding, the implications are massive.

    I do wonder about the companies that do this, or is it just the layers earning a few $$ for themselves?
  • youareonvisual · 2 months ago
    Srsly?
  • Jon Keaty · 2 months ago
    Unfortunately a company has a legal obligation to be seen to defend its trademarks otherwise they will lose them - so I'm sure OneOK(TM) know this is a pointless waste of time but they have no choice.
  • Jack Yan · 2 months ago
    What a waste of time, suing Twitter when a simple email to the company would have solved the matter and kept everyone’s blood pressure down. Talk about overreacting, but I suppose in Oneokland, this is normal behaviour. Most people in most civilized countries would sort the matter out like adults.
  • karasma · 2 months ago
    Stan - Thanks for staying on top of this. This is a prime example of how presenting legal action can be sufficient in order to protect your reputation.
  • JMRL · 2 months ago
    fundamentally networks social are forced to have users do more next year to true to allow the use of marks in the niks records do not believe?
  • Elad Kehat · 2 months ago
    Yet another company with trigger happy lawyers who feel they have to justify their paychecks. Couldn't they just ask Twitter to suspend that account - before filing the lawsuit?
  • thedp · 2 months ago
    Idiots