Mashable - The Social Media Guide - Latest Comments in Omniture Adds Twitter Analytics for Brands

Re: Omniture Adds Twitter Analytics for Brands

Mortgage Rates — Thu, 24 Sep 2009 11:37:43 -0000

Thats really cool

Re: Omniture Adds Twitter Analytics for Brands

don — Fri, 21 Aug 2009 17:54:43 -0000

This could be usefull, is there a wordpress plugin for this?

thanks
don
Any chance they will ever integrate word into wordpress, would love to have this functionality with blogging

thanks

don

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Re: Omniture Adds Twitter Analytics for Brands

sarko — Thu, 16 Jul 2009 16:13:41 -0000

Thank u

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Re: Omniture Adds Twitter Analytics for Brands

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Re: Omniture Adds Twitter Analytics for Brands

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Re: Omniture Adds Twitter Analytics for Brands

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Re: Omniture Adds Twitter Analytics for Brands

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Re: Omniture Adds Twitter Analytics for Brands

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Re: Omniture Adds Twitter Analytics for Brands

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Re: Omniture Adds Twitter Analytics for Brands

Responsive.AI — Fri, 03 Apr 2009 12:21:39 -0000

Anything that gets this kind of mass use will be a candidate for integration into CRM and analytics packages (e.g. SalesForce's ServiceCloud being an example).

I really like the idea of being able to get alerts sent for relative increases/decreases in activity though. Very cool.

twitter: @jordanwillms
http://www.sumolabs.com

Re: Omniture Adds Twitter Analytics for Brands

James — Fri, 20 Mar 2009 00:54:02 -0000

Streamwall (www.streamwall.com) is doing an interesting take on Twitter data - they are asking the social media community what they think is important, and adding the twitter tool this way to their social media monitoring service.

Re: Omniture Adds Twitter Analytics for Brands

Blake Cahill — Mon, 09 Mar 2009 14:32:55 -0000

Jennifer - the team at Omniture is very much paying attention to how social data can augment the web analytic info the already provide to their 5100 clients. Visible Technologies announced a partnership with them in December of last year. Look for more interesting developments from the two of us in the future.

Blake Cahill
Visible Technologies

Re: Omniture Adds Twitter Analytics for Brands

Thom Kennon — Sat, 07 Mar 2009 12:59:07 -0000

Yes, Radian6 pulls this data and it can be exceedingly enlightening when applied to SM strategy and overall messaging, targeting etc. What makes it interesting is that Omniture (best in class for years in web analytics) is stepping way off it's terra firma here and into a potentially interesting competitive brawl with he Radian6's, Visible Technologies, Scout Labs, TNS/Cymfonys etc. of the world.

Re: Omniture Adds Twitter Analytics for Brands

Benji — Fri, 06 Mar 2009 08:56:38 -0000

This is a cool idea. But, two very important things.

First, in Omniture's blog post, they said this is NOT a feature - just an idea they're working with, and they gave a demonstration of it at some conference.

Second, this post doesn't really belong on Mashable, because Omniture's target audience is NOT people who read Mashable. Just like you said, their clients are "AOL, Microsoft, Oracle, and eBay" - e.g, companies that have no problems throwing thousands of dollars per month down the drain for Omniture's sub-par product with horrible customer support. These are not people who read Mashable, so this post is nothing for anyone here to get excited about.

Re: Omniture Adds Twitter Analytics for Brands

Nathan Gilliatt — Thu, 05 Mar 2009 17:55:48 -0000

Twitter is commonly included by the social media analysis companies (43 of 62 in my August 2008 survey). It's interesting, though, to see the cross-pollination of social media analysis and web analytics. The combination has potential.

Re: Omniture Adds Twitter Analytics for Brands

Great Idea But... — Thu, 05 Mar 2009 15:30:14 -0000

We dropped Ominture due to poor customer support. Honestly if your site isn't making over $50 mil, they couldn't care less about you. Guess the $2K a month they were getting from us wasn't enough.

Re: Omniture Adds Twitter Analytics for Brands

George Webb — Thu, 05 Mar 2009 14:41:25 -0000

Biz360 is the one player in the reputation space that may have been missed. They do social media including Twitter, but they also do traditional media and opinion leader media. They weight for reach and impact - ie the NYT or WSJ has more impact that tweets. They use a very quantitative approach to analysis of comments with natural language processing and scoring for emotive intensifiers. The all tweets are equal approach will give way to this type of quantitative, Google Page Rank approach in the end..

Re: Omniture Adds Twitter Analytics for Brands

DarrenGibson — Thu, 05 Mar 2009 13:25:31 -0000

This looks very interesting.
DarrenGibson
http://www.Twitter.com/Darr...

Re: Omniture Adds Twitter Analytics for Brands

Branden Lehman — Thu, 05 Mar 2009 11:28:34 -0000

great

Re: Omniture Adds Twitter Analytics for Brands

branden — Thu, 05 Mar 2009 11:28:02 -0000

great that you can track Twitter ROI

Re: Omniture Adds Twitter Analytics for Brands

Rob Bunting — Thu, 05 Mar 2009 09:04:33 -0000

This type of up-to-date analysis should be really helpful to a lot of major brand managers, agencies and PR firms, so adding this functionality to Ste Catalyst was a nice move.

Re: Omniture Adds Twitter Analytics for Brands

Partha Pratim Chowdhury — Thu, 05 Mar 2009 02:58:16 -0000

I am a individual e-businessman .I would be promote some e- product. so How do I add my affiliated hope link to my Profile page?

Re: Omniture Adds Twitter Analytics for Brands

David — Thu, 05 Mar 2009 01:03:20 -0000

Now if they can get their excel plugin to not time out. Or their site to perform a tad bit faster. Or not have any more 16 hour data latency issues. Beginning 2009 has not been the best for you guys.

Re: Omniture Adds Twitter Analytics for Brands

Leslie Poston — Thu, 05 Mar 2009 00:46:07 -0000

I could be mistaken but I believe Radian6 has been including Twitter in their monitoring tools for a while?

Re: Omniture Adds Twitter Analytics for Brands

Aaron — Thu, 05 Mar 2009 00:05:58 -0000

Now all we need is for Nielsen to come along, brand their own version, say it's the best ever and have the world believe them.

Great idea, though.