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After all, it's not about trying to maintain a silo (AOL anyone?) but rather lock people in by having the best possible product so that they don't "need" to go anywhere else.
I prefer it this way because even if Netvibes goes wrong further down the line, at least their OPML export means I can keep the content and feeds I have created elsewhere.
Long live Netvibes - remember, if it seems too easy or too good to be true, it probably is