DISQUS

Mashable - The Social Media Guide: NBC’s Chuck Back for Season 3; Can Social Media Keep it Alive for More?

  • ChuckNut · 4 months ago
    actually, at this point the show isn't scheduled to return until after the olympics, in march 2010.
  • Mike · 4 months ago
    Chuck is such a great show, hope it will come back soon. Seems like they drop all the good shows.
  • Kristal Bailey · 4 months ago
    I think this is all a great effort to get the show a boost in ratings and press coverage, but the best thing they could do would be to bring it back in fall while it's still riding this momentum! Also, changing the time slot so it's not against the same shows that have been killing it in the ratings would give it a better fighting chance. Social media can only do so much, NBC needs to strike while the pan is hot and put it on sooner rather than later, so people don't forget about all this twitter press coverage.
    http://toointerestingfortwitter.blogspot.com
  • James Williams · 4 months ago
    I think that this stay of execution will be nice but probably won't be repeated. The networks don't fully understand the internet yet. Given the theme of Chuck, I'd guess that a lot of the viewers watch in non-traditional forms (Hulu, Youtube, Bittorrent). Neilsen ratings are at best a guess. They should adopt a long tail Amazon-like approach. Chuck will probably not ever be as popular as Grey's Anatomy but that doesn't mean that its audience is in any way less important.

    Rather than canceling it after uproar 2.0 doesn't happen next year, they could possibly make it an online only series with a shortened season (maybe 6 - 10 episodes).
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