Mashable - The Social Media Guide - Latest Comments in Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Frank Polenose — Fri, 11 Sep 2009 07:39:35 -0000

I dislike Twitter with a passion - but no doubting its power.
http://www.todayloan.co.uk

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Bill Mc — Fri, 31 Jul 2009 10:29:14 -0000

It doesn't cost $2 million to run the account so it's a profitable model. Can't see how you call that a failure. Also, social traffic is hard to convert intto sales so you have to give Dell credit.

As mentioned in the article, growth is accelerating and with nei on a million followers, I suspect the graph will continue to look positive well into 2010. Well done Dell!

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Jennifer Abernethy — Sat, 13 Jun 2009 15:16:42 -0000

Dell does it! People need to keep an open mind about new marketing. Twitter is being proven as a viable way to do business. Those that don't adapt easily to trying new approaches will not survive.

Dell- as America's first Sales Stylist..I raise my glass to your success!

Jennifer Abernethy
Sales Stylist to Entrepreneurs and Independent Professionals.

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Wogan — Sat, 13 Jun 2009 12:51:20 -0000

Isn't this sort of a "duh hello?" moment? Obviously you're going to sell stuff if you present your offers directly to consumers. That's sort of how marketing works.

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Wallace W. — Fri, 12 Jun 2009 15:23:04 -0000

Did a search on Google for "dell twitter" - over 48,000,000 links.
So for the $2,000,000 in sales Dell got 48 million links worth of free PR.
They could not spend $2 million in advertising and get all that free press.

As a contrast, searching the words for another method of marketing, "dell newspaper advertisements", returns only 441,000 hits.

Forget the sales, the Dell-Twitter arrangement is a huge PR coup for Dell.

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Anxuna — Fri, 12 Jun 2009 15:14:20 -0000

Great for Dell

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Wallace W. — Fri, 12 Jun 2009 13:48:22 -0000

Let us put these sales into perspective.
Dell's annual sales are $61,000,000,000. ($61 billion).
Sales via Twitter is reported to be $2,000,000. ($2 million).
Isn't that about 0.003% of total Dell sales?
This $2 million in sales via Twitter is more like a PR stunt. An advertising gimmick to get free press from Mashable and others.

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Ben Kuker — Fri, 12 Jun 2009 11:05:53 -0000

Was their sole strategy to tweet out discounts or did they also do things like customer service a la Comcast or share helpful information about buying computers?

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Debra Askanase — Fri, 12 Jun 2009 08:17:11 -0000

I found this an interesting benchmark. Twitter is gaining in popularity but still not at peak adoption (or anywhere near peak) worldwide. The challenges to sales via Twitter are, as I see it, primarily two-fold: 1. Twitter adoption numbers are still concretely small relative to the number of consumers in the US and world, and 2. Twitter is not viewed as a sales platform, by most. When adoption numbers rise, and more companies begin to change consumer Twitter habits (if they do), the we will see much larger Twitter downstream clicks to sales. Thanks for this spotlight on a company doing everything it can (and doing it well) to sell and create relationships for sales through Twitter.

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Uttam Pegu — Fri, 12 Jun 2009 07:18:55 -0000

Very inspiring story! Thank you.

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

paramendra — Fri, 12 Jun 2009 06:33:54 -0000

This is to be noted.

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Evan — Fri, 12 Jun 2009 05:32:34 -0000

How many of the computers would they have sold anyway via another method?

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Ricardo Guerrero — Fri, 12 Jun 2009 05:00:19 -0000

Wow! I've taken another job at Dell a few months ago in addition to getting a start on my own thing, but it's great to hear this news! So happy for my partner in creating the account, @StefanieatDell. Her persistence, dedication and sense of humor have helped shape @DellOutlet and grow it from my little idea a couple of years ago to what it's become. Also wanna thank @RichardatDell for his excellent work and continued support. Cheers!

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Steve — Fri, 12 Jun 2009 04:19:18 -0000

Many big companies such as Dell can leverage Twitter to extend the business!
www.lendingstream.co.uk

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Steve — Fri, 12 Jun 2009 04:19:05 -0000

Many big companies such as Dell can leverage Twitter to extend the business!

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Me — Fri, 12 Jun 2009 02:49:34 -0000

Ricardo Guerrero and Stefanie Nelson started the DellOutlet Twitter account, not Richard Binhammer.

See http://www.newcommreview.co...

"Ricardo Guerrero led the development of strategy for Dell Outlet to use Twitter as a marketing vehicle and set up all the web pages and Twitter presence, while his colleague Stefanie Nelson has been responsible for maintaining those pages and creating the actual tweets, with an attempt to post at least once every other week."

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Djachao — Fri, 12 Jun 2009 02:11:57 -0000

Great, they figure out how to use twitter to make money.

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

LANjackal — Fri, 12 Jun 2009 01:07:18 -0000

Ummm a more useful comparison would the percentage of overall DellOutlet sales that came from Twitter

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Tagoo.ru — Fri, 12 Jun 2009 01:06:55 -0000

Yeah, good for Dell

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Hans Suter — Fri, 12 Jun 2009 00:49:50 -0000

the usual 20% would make for an average order of 166 $.

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Richardatdell — Fri, 12 Jun 2009 00:38:54 -0000

Hi Ben

Appreciate your picking up the story from Direct2DELL and fr the vote of confidence. Just to be clear I did not initiate this @delloutlet presence on Twitter. The Dell Outlet team did. They deserve all the credit!

I just work closely with them and do what I can to support our social media efforts along the way, as well as tweet from time to time :-)

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

Felipe Coimbra — Fri, 12 Jun 2009 00:24:04 -0000

Following DELL's example, I developed TwtQpon, which helps small businesses leverage Twitter to drive sales as well: http://twtqpon.com/

It's always great to have validation. Hopefully other businesses will be able to follow their foot steps. I know @NAKEDpizza have increased their sales by 15% using Twitter exclusive discounts.

Please share other examples if you know.

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

KNAN — Fri, 12 Jun 2009 00:19:05 -0000

Great story for Twitter, great for Dell...So what percentage of the active Tweeple accounted for $2 million worth of sales? Hmmm

Re: Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

vamsi — Fri, 12 Jun 2009 00:18:36 -0000

lucky guys