How many of the computers would they have sold anyway via another method?
vamsi
· 5 months ago
lucky guys
AdRocket
· 5 months ago
Twitter is not driving more sales to Dell - $3M after 2 years? Really small on an annual gross of $12b. Its a failure, not a win. http://tawk1.com/110
Bill Mc
· 4 months ago
It doesn't cost $2 million to run the account so it's a profitable model. Can't see how you call that a failure. Also, social traffic is hard to convert intto sales so you have to give Dell credit.
As mentioned in the article, growth is accelerating and with nei on a million followers, I suspect the graph will continue to look positive well into 2010. Well done Dell!
KNAN
· 5 months ago
Great story for Twitter, great for Dell...So what percentage of the active Tweeple accounted for $2 million worth of sales? Hmmm
Hans Suter
· 5 months ago
the usual 20% would make for an average order of 166 $.
Felipe Coimbra
· 5 months ago
Following DELL's example, I developed TwtQpon, which helps small businesses leverage Twitter to drive sales as well: http://twtqpon.com/
It's always great to have validation. Hopefully other businesses will be able to follow their foot steps. I know @NAKEDpizza have increased their sales by 15% using Twitter exclusive discounts.
Please share other examples if you know.
Richardatdell
· 5 months ago
Hi Ben
Appreciate your picking up the story from Direct2DELL and fr the vote of confidence. Just to be clear I did not initiate this @delloutlet presence on Twitter. The Dell Outlet team did. They deserve all the credit!
I just work closely with them and do what I can to support our social media efforts along the way, as well as tweet from time to time :-)
Tagoo.ru
· 5 months ago
Yeah, good for Dell
LANjackal
· 5 months ago
Ummm a more useful comparison would the percentage of overall DellOutlet sales that came from Twitter
Djachao
· 5 months ago
Great, they figure out how to use twitter to make money.
Me
· 5 months ago
Ricardo Guerrero and Stefanie Nelson started the DellOutlet Twitter account, not Richard Binhammer.
"Ricardo Guerrero led the development of strategy for Dell Outlet to use Twitter as a marketing vehicle and set up all the web pages and Twitter presence, while his colleague Stefanie Nelson has been responsible for maintaining those pages and creating the actual tweets, with an attempt to post at least once every other week."
Steve
· 5 months ago
Many big companies such as Dell can leverage Twitter to extend the business!
Steve
· 5 months ago
Many big companies such as Dell can leverage Twitter to extend the business! www.lendingstream.co.uk
Ricardo Guerrero
· 5 months ago
Wow! I've taken another job at Dell a few months ago in addition to getting a start on my own thing, but it's great to hear this news! So happy for my partner in creating the account, @StefanieatDell. Her persistence, dedication and sense of humor have helped shape @DellOutlet and grow it from my little idea a couple of years ago to what it's become. Also wanna thank @RichardatDell for his excellent work and continued support. Cheers!
paramendra
· 5 months ago
This is to be noted.
Uttam Pegu
· 5 months ago
Very inspiring story! Thank you.
Debra Askanase
· 5 months ago
I found this an interesting benchmark. Twitter is gaining in popularity but still not at peak adoption (or anywhere near peak) worldwide. The challenges to sales via Twitter are, as I see it, primarily two-fold: 1. Twitter adoption numbers are still concretely small relative to the number of consumers in the US and world, and 2. Twitter is not viewed as a sales platform, by most. When adoption numbers rise, and more companies begin to change consumer Twitter habits (if they do), the we will see much larger Twitter downstream clicks to sales. Thanks for this spotlight on a company doing everything it can (and doing it well) to sell and create relationships for sales through Twitter.
Ben Kuker
· 5 months ago
Was their sole strategy to tweet out discounts or did they also do things like customer service a la Comcast or share helpful information about buying computers?
Wallace W.
· 5 months ago
Let us put these sales into perspective. Dell's annual sales are $61,000,000,000. ($61 billion). Sales via Twitter is reported to be $2,000,000. ($2 million). Isn't that about 0.003% of total Dell sales? This $2 million in sales via Twitter is more like a PR stunt. An advertising gimmick to get free press from Mashable and others.
Anxuna
· 5 months ago
Great for Dell
Wallace W.
· 5 months ago
Did a search on Google for "dell twitter" - over 48,000,000 links. So for the $2,000,000 in sales Dell got 48 million links worth of free PR. They could not spend $2 million in advertising and get all that free press.
As a contrast, searching the words for another method of marketing, "dell newspaper advertisements", returns only 441,000 hits.
Forget the sales, the Dell-Twitter arrangement is a huge PR coup for Dell.
Wogan
· 5 months ago
Isn't this sort of a "duh hello?" moment? Obviously you're going to sell stuff if you present your offers directly to consumers. That's sort of how marketing works.
Jennifer Abernethy
· 5 months ago
Dell does it! People need to keep an open mind about new marketing. Twitter is being proven as a viable way to do business. Those that don't adapt easily to trying new approaches will not survive.
Dell- as America's first Sales Stylist..I raise my glass to your success!
Jennifer Abernethy Sales Stylist to Entrepreneurs and Independent Professionals.
All Comments
As mentioned in the article, growth is accelerating and with nei on a million followers, I suspect the graph will continue to look positive well into 2010. Well done Dell!
It's always great to have validation. Hopefully other businesses will be able to follow their foot steps. I know @NAKEDpizza have increased their sales by 15% using Twitter exclusive discounts.
Please share other examples if you know.
Appreciate your picking up the story from Direct2DELL and fr the vote of confidence. Just to be clear I did not initiate this @delloutlet presence on Twitter. The Dell Outlet team did. They deserve all the credit!
I just work closely with them and do what I can to support our social media efforts along the way, as well as tweet from time to time :-)
See http://www.newcommreview.com/?p=919
"Ricardo Guerrero led the development of strategy for Dell Outlet to use Twitter as a marketing vehicle and set up all the web pages and Twitter presence, while his colleague Stefanie Nelson has been responsible for maintaining those pages and creating the actual tweets, with an attempt to post at least once every other week."
www.lendingstream.co.uk
Dell's annual sales are $61,000,000,000. ($61 billion).
Sales via Twitter is reported to be $2,000,000. ($2 million).
Isn't that about 0.003% of total Dell sales?
This $2 million in sales via Twitter is more like a PR stunt. An advertising gimmick to get free press from Mashable and others.
So for the $2,000,000 in sales Dell got 48 million links worth of free PR.
They could not spend $2 million in advertising and get all that free press.
As a contrast, searching the words for another method of marketing, "dell newspaper advertisements", returns only 441,000 hits.
Forget the sales, the Dell-Twitter arrangement is a huge PR coup for Dell.
Dell- as America's first Sales Stylist..I raise my glass to your success!
Jennifer Abernethy
Sales Stylist to Entrepreneurs and Independent Professionals.
http://www.todayloan.co.uk