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Who the heck do you guys think will be around to create the content these people pirate to "go viral" as if that's something special.
Do you really think the MLB gets excited about some viral video of a fan? No way. Its a business. Grow up kids. Sometimes things in life cost money. Hosting high quality video on the internet is one of those things.
The music industry tried to use DRM to restrict access to their content. It took them a while, but they eventually learned that being so restrictive hurts both them and their customers. Go to iTunes or Amazon now and see how much music is now non-DRM. You'd better believe they're still making money or they wouldn't be doing it.
Sorry. Can't agree with you here. I think they should join us in the 21st century or risk going the way of the silent picture.
There is a new social activity in the world - sharing. It the company nothing to allow people to share it. They can still use it however they like and allow people to immediately join in.
I've stopped watching football (soccer to those in the US) since the great majority of games are only on some form of pay TV. I watched it as a kid and played. I would arrange everything around the games on the TV.
The only reason it's on pay TV is so the clubs etc can earn even more money to pay even more money to themselves and players etc. I don't begrudge people earning a living, but restricting access has certainly driven away people and reduced support for teams - and no, I'm not the only one who thinks this.
Many commentators in Britain and Europe also believe that crowd support for local teams has been adversely affected without any benefit to the viewing audience.
This is just another example of greed and grasping self-interest.
I'm in Australia and their site is CRAP, with a capital C, that rhymes with P which stands for stupid idiots who are merely trying to generate a little extra profit while annoying the PUBLIC.
I won't go to the MLB site for this. I'm not a fan of the sport, but I am a sucker for a cute vid. However, I won't be a part of an organization like this abusing whatever goodwill they once had to make a few extra bucks. Maybe I'm alone in this and they'll never notice, or maybe there are 20,000 others who agree and they'll see that they're being stupid. It's got to start somewhere.
Throughout history (yes, even before the Internet), companies have given away a little in order to raise brand awareness and to generally be "good people." These people are following in the footsteps of the recording industry. The RIAA and MPAA are slowly learning the lesson. I wonder when MLB will get it.
They are trying to claim ownership of something that they should be thrilled to give to their fans. For any marketer, that's one very foul ball.
http://www.parentdish.com/2009/09/16/little-gir...
http://sports.yahoo.com/mlb/blog/big_league_ste...
How do you expect anyone to earn a living from the 'knowledge economy' if their work is worth no reward?
Think before you type.
I've thought this through, apparently you're as thick skulled as the MLB lawyers.
It may or may not be "free marketing", which may or may not give opportunities for profits elsewhere, but the rightsholder certainly won't have any control over how viewers use that clip afterwards. It should be the rightsholder's decision whether to explore that opportunity or not.
Are they charging to view the video? Do you have to give your email address. No. They make no profit from restricting the video to their site only. Arguably, it is difficult to track the revenue from allowing it to go viral but think of the possibilities.
MLB Exec 2: Does this mean we saved the information superhighway? Hooray for us!
http://mlb.mlb.com/media/video.jsp?content_id=6...
Unfortunately 'little' MLB does not have someone to hold on now ... because of the 'throw' they did. Their loss.
Seriously, get a freaking salary cap... and make the game relevant again... they are sooo out of touch.
The dad and little girl should sue you if you use that video for one of your greedy promotions.
They call themselves America's pastime and that is exactly what they have become "past" time. They are no longer relevant in the sports landscape. The top sports are Football, Nascar, Basketball and even Golf.
One day Major League Baseball may wake up and realize they need the coverage but at that point the viewers will be watching something else and a video like this won't eve be covered.
This is altogether different from restricting content created by fans such as capturing the moment on their video camera or tweeting about it. That content they should not restricted.
What I find the bigger issue, though is that there is no embed code. If they had one, then this whole thing wouldn't BE a thing. I think most people would be quite happy to embed the MLBs version (that could even contain an ad at the end) and would understand that the MLB wants their own video to be used. The frustration comes from the fact that organization doesn't give users this possibility and no way to share this video.
The MLB could easily profited from this video and kept control over, e.g comments, by making their videos embeddable. Their failure to do so is a major oversight on their part and a missed opportunity.
In a time when many new media companies are struggling with how to make a profit it's been reported that MLB.com has been profitable for awhile now. Maybe instead of deriding MLB.com we should look to their examples.
thank's.