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Twitterers, you all need to get a life!
David Letterman needs to wake up and use social media because if he doesn't control his brand name, someone else will. A competitor.
David Letterman may say that he doesn't need anymore attention or that he has enough brand name to not need Twitter but if this is the case, then why is the David Letterman show number two in the late night rating ?
This goes to show you that everyone including David Letterman himself can use social media to improve the brand name as well as customer loyalty.