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Re: Is Social Media Making Corporate Websites Irrelevant?

Richter10.2 Media — Wed, 10 Jun 2009 13:47:49 -0000

Social Media is taking over the world, websites are becoming obsolete

www.whywebpr.blogspot.com

Re: Is Social Media Making Corporate Websites Irrelevant?

Laurie Dunlop — Mon, 08 Jun 2009 13:57:01 -0000

Adam, your post spurred a great conversation around our office water cooler. I turned some of those comments into a blog post as a rebuttal to the notion social media will replace the corporate Web site. You can visit our company site to read the post.

Re: Is Social Media Making Corporate Websites Irrelevant?

Laurie Dunlop — Mon, 08 Jun 2009 13:52:53 -0000

Adam, your post provioked a great discussion in our office. I turned team comments into a blog post rebuttal to the notion that social media will replace the corporate Web site. Thanks for spurring such a great conversation around our water cooler! Here is a link to my post, http://www.netstrategies.co....

Re: Is Social Media Making Corporate Websites Irrelevant?

Brian — Fri, 05 Jun 2009 12:06:21 -0000

Can anyone tell me why corporate websites are so afraid of social interaction on their sites. Doesn't the benefit outweigh the risk as long as it's managed?

Re: Is Social Media Making Corporate Websites Irrelevant?

Benin (@BeninB) — Mon, 01 Jun 2009 22:55:27 -0000

I would tend to agree with Rebecca that one hand washes the other when it comes to social profiles and corporate sites. As the story suggests not everyone is on board yet-with social media. Plus, to further reinforce the statement that they are not mutually exclusive a growing trend that I have noticed is the happy medium that is the corporate site with social media elements.

Re: Is Social Media Making Corporate Websites Irrelevant?

Rick Hardy — Sun, 31 May 2009 20:06:42 -0000

Adam, excellent analysis. From a different angle, I've been wondering the same thing (about college websites) and wrote about it on my blog at http://buildingmarketingstr.... I think the foundational thoughts are the same: why people go to corporate websites and their frame of mind when they do vs. why they go to social media, and how that prepares them for the exposure to your product. Thanks for the post!

Re: Is Social Media Making Corporate Websites Irrelevant?

lidaal — Sun, 31 May 2009 15:27:00 -0000

yes I agree
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Re: Is Social Media Making Corporate Websites Irrelevant?

Scott — Sun, 31 May 2009 13:28:05 -0000

Honestly, you're irrelevant as a commentator to even suggest corporate websites are redundant. I think there's a colony in French Guyana for you Kool-Aid drinkers...

Re: Is Social Media Making Corporate Websites Irrelevant?

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Re: Is Social Media Making Corporate Websites Irrelevant?

Noah Robinson — Fri, 29 May 2009 19:11:36 -0000

Great post.

Vitaminwater probably saved a lot of money on building a website that no one would go back to. The incremental benefit of the newsfeed is very useful (at least for now).

But "number of fans" count is probably a misleading metric for evaluating a campaign.

Yes, vitaminwater will be able to communicate with those people again for some time but if they don't have anything useful to say it won't matter.

Also, once a few bad apple advertisers abuse the system users will simply learn to hide/ignore advertiser updates (if not opt-out of fandom).

Re: Is Social Media Making Corporate Websites Irrelevant?

EcoWater AZ — Wed, 27 May 2009 17:26:36 -0000

I just started a fanbook page for my business and it is amazing how these big companies are able to get such a large fan base. Good for them! You are a very detailed writer that offers a good read with useful information. Thanks.

Re: Is Social Media Making Corporate Websites Irrelevant?

andrewonedegree — Wed, 27 May 2009 08:21:02 -0000

Why why why, do people over sell what social media can do and its importance? For me, you cannot remove your corproate website, lets not be silly. By all means, leverage social media and social media websites, you really should as the benefits are there to see. Social media is there to help and bring a new form of communication, not to replace other forms of interaction!

Funny enough, was blogging about this only today

http://andrewonedegree.word...

Re: Is Social Media Making Corporate Websites Irrelevant?

Rena Khawly Stuart — Wed, 27 May 2009 02:43:21 -0000

On the one hand, we keep reading how content is so important because good use of content that ads value to people helps build engagement, trust, and loyalty. Now, we keep reading about how noone remembers corporate websites or sites in general. So, what is it? Scrap corporate websites/sites and use twitter and facebook? Similarly, there is this confusion it seems about whether sites should be branded or not if they are not the corporate websites. Don't brand the site, people say this brand can't be trusted; brand the site and people say enough with the selling. Do we really know what we want?

Re: Is Social Media Making Corporate Websites Irrelevant?

Liz Hover — Tue, 26 May 2009 22:35:28 -0000

Yes, websites are still revelant. But corporate websites should integrate more social media functions to stay relevant: http://cli.gs/DhYjnW

Re: Is Social Media Making Corporate Websites Irrelevant?

ireckon — Tue, 26 May 2009 18:39:04 -0000

For corporations with many products and services there is a need to aggregate the overall corporate information and interactive tools. Additionally with Social Media tools like Facebook not charging and controlling almost all of your content, placing your entire business in their hands would be dangerous.

You need a strategy and a plan not just this thing or that thing. Make everything work together and then you get success. Rarely is it only 1 thing or the other.

Re: Is Social Media Making Corporate Websites Irrelevant?

Aaron Ellsworth — Tue, 26 May 2009 14:29:16 -0000

Good call, Jen. However, social media can be a waste if not properly implemented. The right people + the right social venue + the right message = results. If you miss parts of the equation, some marketing efforts can be wasted...even along the same lines as a banner ad. I completely agree with your thoughts as long as the company understands how to leverage social media and how their social strategy compliments their marketing strategy overall. Good insight though, thanks!
-Aaron
@aaronellsworth

Re: Is Social Media Making Corporate Websites Irrelevant?

Brett Farmiloe — Tue, 26 May 2009 14:24:49 -0000

It's going to be crazy if Lebron and/or Kobe don't make the championship. Regardless, Vitamin Water got the bang for the buck.

As for the topic at hand, what do you think about having CEO's being the face of the company? For example, our CEO tweets under http://twitter.com/jobing. He was formerly tweeting under his full name. This could give people an additional reason to do business with a company...right?

Re: Is Social Media Making Corporate Websites Irrelevant?

Marcie Casas — Tue, 26 May 2009 14:06:53 -0000

Yes! In part because numerous corporate websites languish for months - even years - with no informational updates even though personnel, roles, etc may have changed. In fact, I go one step further in arguing that sites like Twitter are the new customer service window for companies. I blogged about my view here: http://www.gdc-co.com/blog/...

Re: Is Social Media Making Corporate Websites Irrelevant?

Mike Weiss — Tue, 26 May 2009 13:43:12 -0000

I have to respectfully disagree with the sentiments above and below. VitaminWater still has a website - it's http://www.glaceau.com/ and ultimately is leveraging Facebook's demographic to push their brand (among a specific demo), engage FB users, etc. Go where your audience or demographic that you're targeting is. How is this any different?

Re: Is Social Media Making Corporate Websites Irrelevant?

Cindy — Tue, 26 May 2009 13:13:18 -0000

This raises the question, why not work towards making your website compelling enough for people to want to come back for a visit? And incorporate email and social media campaigns to draw attention back to your website.

Re: Is Social Media Making Corporate Websites Irrelevant?

noteasilyfooled — Tue, 26 May 2009 13:04:18 -0000

This is total crap! You are drinking and drowning in the Kool Aid (with or w/o vitamins).

Re: Is Social Media Making Corporate Websites Irrelevant?

alisa leonard-hansen — Tue, 26 May 2009 12:54:52 -0000

Adam, you're hitting on what some of us in the digital marketing space have been murmuring about for a while....I would agree with @Rebecca that they are not mutually exclusive, but digital marketing does need to rethink what a brand digital presence is. Its not necessarily a hub and spoke presence where there is a dot com at the center and ancillary presence (Facebook, Twitter) at the edge....rather, a brand's digital presence will increasingly look more like a peered network or ecosystem where nodes have more equally weighted purpose (i.e. the dot com not necessarily the epicenter).....it requires what could be termed a "network architecture" approach to developing a digital presence...

Re: Is Social Media Making Corporate Websites Irrelevant?

Adam Ostrow — Tue, 26 May 2009 12:48:04 -0000

that's not what I say ... I wrote "users will need to be members in order to fully participate in your Page." Yes, you can still view stuff, but if you want to vote in polls, become a fan, share w/ friends, etc. you need to be a logged in member.

Re: Is Social Media Making Corporate Websites Irrelevant?

Jen Harris — Tue, 26 May 2009 11:57:45 -0000

The downside is that some marketing dollars are clearly wasted – not everyone uses Facebook,

No, marketing dollars are not wasted....wasted would be a banner ad campaign or a billboard that hits a traditional demographic that has existed for the last 100 years instead of who will actually buy their product.
The beauty of Social Media...all opt in. Aka: your biggest fans ARE your marketing department.
-jen
@jenharris09

Re: Is Social Media Making Corporate Websites Irrelevant?

Martin Kelley — Tue, 26 May 2009 10:36:23 -0000

Interesting. I made a similar argument a few weeks ago, "Will Facebook (All But) Replace Corporate Websites", though my focus was primarily nonprofits:

http://broadcast.oreilly.co...