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Re: Huggies Targets Social Media Moms With New Campaign

mummyl — Wed, 01 Jul 2009 05:38:11 -0000

What a great idea and if it benefits mums then why not (and dads too of course)!

Re: Huggies Targets Social Media Moms With New Campaign

mummyl — Wed, 01 Jul 2009 05:36:34 -0000

What a great idea and if it benefits mums then why not!

Re: Huggies Targets Social Media Moms With New Campaign

Richard stacy — Tue, 30 Jun 2009 11:01:11 -0000

This is what I call a web1.5 idea. Essentially a standard mass marketing idea crunched into a web2.0 platfrom. It may work better than trad 1.0 digital, but it won't work as a true social media idea

Re: Huggies Targets Social Media Moms With New Campaign

Seligkeit — Mon, 29 Jun 2009 20:04:33 -0000

You have a good point about over-saturation. Maybe we are stereotyping Moms too much in our campaigns?

Re: Huggies Targets Social Media Moms With New Campaign

Eric_Hoffman — Mon, 29 Jun 2009 19:09:08 -0000

You're probably not far off, although I do buy diapers for our little one, but certainly not as often as my wife does. I'm more thinking about the fact it feels like every company related to kids is now doing mommy blogger/mom community outreach and wondering if they're saturating the market a bit and that they might do better to be a bit broader in their scope.

Re: Huggies Targets Social Media Moms With New Campaign

glassesgeek — Mon, 29 Jun 2009 16:44:48 -0000

It'll certainly peak interest for a good 10 seconds of Moms until they realize there's far better content on hundreds of other online mother communities.

Thanks for being the first people to say something logical on this post.

Re: Huggies Targets Social Media Moms With New Campaign

Nicole — Mon, 29 Jun 2009 14:59:39 -0000

I agree, the content that they are featuring isn't anything ground breaking or new. 2 or 3 years ago they would have presented the same content on a microsite that they advertised with banners on Circle of moms.

Re: Huggies Targets Social Media Moms With New Campaign

Walsh — Mon, 29 Jun 2009 14:47:25 -0000

The execution is amateurish at best and has barely any usable content.

Re: Huggies Targets Social Media Moms With New Campaign

April — Mon, 29 Jun 2009 13:56:35 -0000

Wow, was just creating a circle of moms profile at the same time i opened this article to read how huggies is targeting social media moms - what do you know it, its via the new circle of moms facebook app... good viral campaign huggies - got to me twice in a matter of minutes!

Re: Huggies Targets Social Media Moms With New Campaign

Eric_Hoffman — Mon, 29 Jun 2009 13:40:17 -0000

Guess Huggie's isn't looking to reach out to 'social media dads', too bad...I wonder when companies are going to start broadening their efforts to include 'parenting' instead of trying to segment out the trendy demo?

Re: Huggies Targets Social Media Moms With New Campaign

Sarah Jeror — Mon, 29 Jun 2009 13:31:02 -0000

Being a cloth diaper only user, I'd be likely to leave Circle of Moms for this.