DISQUS

Mashable - The Social Media Guide: Huggies Targets Social Media Moms With New Campaign

  • Sarah Jeror · 5 months ago
    Being a cloth diaper only user, I'd be likely to leave Circle of Moms for this.
  • Eric_Hoffman · 5 months ago
    Guess Huggie's isn't looking to reach out to 'social media dads', too bad...I wonder when companies are going to start broadening their efforts to include 'parenting' instead of trying to segment out the trendy demo?
  • Shigas · 5 months ago
    I am betting that Moms 25-35 make about 98% of diaper purchases. It's a no-brainer to hit this target demo. Although, a site targeting Dad's could probably get some media relations value.
  • Eric_Hoffman · 5 months ago
    You're probably not far off, although I do buy diapers for our little one, but certainly not as often as my wife does. I'm more thinking about the fact it feels like every company related to kids is now doing mommy blogger/mom community outreach and wondering if they're saturating the market a bit and that they might do better to be a bit broader in their scope.
  • Shigas · 5 months ago
    You have a good point about over-saturation. Maybe we are stereotyping Moms too much in our campaigns?
  • April Geer · 5 months ago
    Wow, was just creating a circle of moms profile at the same time i opened this article to read how huggies is targeting social media moms - what do you know it, its via the new circle of moms facebook app... good viral campaign huggies - got to me twice in a matter of minutes!
  • Walsh · 5 months ago
    The execution is amateurish at best and has barely any usable content.
  • Nicole · 5 months ago
    I agree, the content that they are featuring isn't anything ground breaking or new. 2 or 3 years ago they would have presented the same content on a microsite that they advertised with banners on Circle of moms.
  • glassesgeek · 5 months ago
    It'll certainly peak interest for a good 10 seconds of Moms until they realize there's far better content on hundreds of other online mother communities.

    Thanks for being the first people to say something logical on this post.
  • Richard stacy · 5 months ago
    This is what I call a web1.5 idea. Essentially a standard mass marketing idea crunched into a web2.0 platfrom. It may work better than trad 1.0 digital, but it won't work as a true social media idea
  • mummyl · 5 months ago
    What a great idea and if it benefits mums then why not!
  • mummyl · 5 months ago
    What a great idea and if it benefits mums then why not (and dads too of course)!