DISQUS

Mashable - The Social Media Guide: How to Destroy Your Twitter Brand in Minutes

  • Jessi · 10 months ago
    I was following him when it happened and was kind of shocked that such drastic measures were being taken as he tried to end his account as quickly as possible. I don't know any more about it than what he tweeted and later wrote in a post, complaining about Twitter. Sad really...
  • Chris Harrison · 10 months ago
    I guess this about sums it up: Good riddance to bad rubbish. It's pretty hard to get pissed off about a service that doesn't charge anything.
  • JamesBruni · 10 months ago
    Add @bertop to your list of personal brands that have been hit by spam.... check out the Twitter search on this poor guy, who has obviously had his account jacked by spammers.
    Everyone is talking about him this morning.
  • Anuj Seth - Twitdom · 10 months ago
    Something doesn't add up here. As of writing this @astrospace seems to have done only 7 updates. The image above shows 892. How??

    Number of followers is only 215.

    Hmm....
  • Stephen A. · 10 months ago
    Obviously a major meltdown. But why were so many of his followers deleted?

    That bit of Obama-arrogance was just a delicious bonus. But I guess we can't fault him, since there's a HUGE amount of that going around, right? ;-)
  • Lolagrrl · 10 months ago
    Wow... watching someone have a meltdown on Twitter is like driving by a horrific car crash.
    Funny, I was following Astrospace on the account I run for my job and I was impressed at how quickly he had grown his network, but this whole "I'm taking my legos and going home" bit pretty much ruined all street cred.

    Note to self: Keep the tantrums offline. Check.
  • Luke O'Rafferty · 10 months ago
    I had been following @astrospace but was getting fed up of the off topic posts which weren't relevant to the reasons I was following (i.e. news on astro/space related stuff) so I unfollowed shortly before this all went down.

    Sound like they didn't really know what they were doing with the account anyway. No great loss
  • Garret Ohm · 10 months ago
    Oh. My. God. What a jack nut.
  • Brandon J. Mendelson · 10 months ago
    Anyone bother to ask the guy himself? ;-)

    Just saying. I enjoy Mashable, but looking at Twitter searches and asking people looking from the outside in will only provide some of the story. I don't see a comment anywhere here saying the individual was unavailable to comment.

    Let's say all of this stuff is true, and I agree this is a brand meltdown, the why of it (to me anyway) is more interesting. Was it, as this guy or girl says, Twitter's fault? Was he hijacked? (In which case, he didn't have a brand meltdown). Was it someone pulling a joke?

    I don't know, there's just plenty of gray area here that I'd like to see filled out before the story was published.
  • John · 10 months ago
    It wasn't hacked, it was all him. He has always been a smug, reactive, delusional little jerk which is why I quit following him.
  • imagraphicx · 4 months ago
    Hmmm, and this is acceptable? It's okay for "John, Jack, Joe, Harry" to say nasty things about people, the lovely comment directly above, ie, speak their mind, etc - at least in the eyes of John Jack Joe and Harry. But just let somebody else say something about John Jack Joe and Harry, and all hell breaks loose. Hmmmm nobody else can, or we rip them apart and start ridiculous "so called news" stories about them. Hmmm. What jack! (or was that john?)
  • Miriam · 10 months ago
    If you go to this guy's account now, you'll see it's like it's been reset. He doesn't have an icon, he only has a few updates, and instead of the 30,000 followers shown in the image above, he has about 200. It's very weird, and I wouldn't be surprised if his account was hijacked by hackers.
  • Gwensonic · 10 months ago
    I was unfollowed by Astrospace yesterday after an unusual last tweet.

    "ast_tweet: @bertop he leido que ests enganchado a los .mkv , de donde los sacas?! Llevo 2 semanas buscando El club de la lucha!!"

    This didn't seem to come from either my account or his...

    Strange
  • Trin · 10 months ago
    I think we should ask the guy for comments....:/ It is only fair, and I agree with @Brandon, there is a lot of grey area.
  • Thatcher · 10 months ago
    Gwensonic: That weird Spanish tweet is actually a bug that was affecting SocialToo last night.

    http://blog.socialtoo.com/2009/01/23/auto-reply...
  • DMBurrows · 10 months ago
    I made (what I thought was) a light-hearted comment to astrospace and ended up with 40 people un-following me because of it. Must have picked a very bad time for levity. That response was surprising. Twitter is an interesting social experiment at the very least.
  • Jen Frazier · 10 months ago
    Umm... Who cares? This is just a guy who went bonkers. Why all the fuss?
  • Jesse Luna · 10 months ago
    It would be interesting to hear from @astrospace. The Gwensonic comment above sounds like someone has access to the account now. I've heard other folks say that their stream has sent out random tweets in Spanish.
  • Gwensonic · 10 months ago
    Thanks to @Thatcher for the heads up on the SocialToo problem.
  • Steven · 10 months ago
    I had a twitter friend meltdown in a similar way when I said some negative things to him about Obama. It's amazing how many folks are blindly believing in a politician. The fiend has now blocked me. Too funny!
  • Jonna · 10 months ago
    I nominate him for a shorty award for most dramatic twitter exit. ever.
  • Anrkist · 10 months ago
    @Jen Frazier - He had 20k followers on Twitter, that makes him a very important person!
  • Kishau · 10 months ago
    I was following @astrospace until I realized that his/her tweets had nothing to do with astronomy or science. Seems like two people were running the account: the good @astrospace and the bad (crazy) @astrospace.

    DaveZatz: LOL @ "drunk tweeting". I'm thinking that drunk tweeting could replace "reality tv". Reality TV 2.0.
  • DMBurrows · 10 months ago
    Yes. We need a meltdown category in the Shortyawards.

    Also, some computers should come with a breathalyzer
  • KRAPPS · 10 months ago
    Yeah - I saw this on the public timeline ... I honestly thought the account was hacked ... it just came out of leftfield ... weird ... look forward to updates
  • Matt · 10 months ago
    I was following and from my perspective the meltdown started when he started complaining about folks not respecting the office of President. Turned into something of a political brawl at that point with lots of folks unfollowing and astrospace whining about people lacking loyalty, etc. I didn't unfollow but just noticed that that I'm no longer following or being followed by him. Seem the account was reset which would explain his massive drop in numbers.
  • Snow Vandemore · 10 months ago
    I think we've all experienced follower backlash at one time or another due to an unfortunate tweet that we wish we could immediately take back. We're human and it happens -- and although we hate to admit it, it likely was our fault.

    Learn from the mistake, take responsibility and move forward with better intentions.
  • Scott · 10 months ago
    I started following this Twitter account to get space news. The space:politics ratio, though seemed to be about 1:20. I stuck with it, figuring things would get back to "normal" after the inauguration. No change, though, and when the meltdown occurred, I was happy to stop following him. Maybe I was only one of 22,800 or so others that felt the same.
  • Lady Rogue · 10 months ago
    The Elders of the Internet Must Be Notified!
  • ryankuder · 10 months ago
    A new verb for the Twitter lexicon:

    Astrospace (v.) Totally meltdown on Twitter resulting in massive sudden unfollowing. "She astrospaced about something and lost 50 followers." See also: Pull an astrospace.
  • Renee · 8 months ago
    This is too funny. Gee I hope I never pull an astrospace.

    People are just too serious with this follow unfollow thing.
  • Max · 10 months ago
    At one point, I suddenly had astrospace following ME -- even though I mostly tweet in Dutch. Because the name and site had nothing to do with his (their?) tweets at that time (it was all politics), I figured something was fishy and I didn't follow him.

    Looks like I'm not missing out on much.
  • Jeffrey McManus · 10 months ago
    This kind of thing is going to happen more and more often. We're now living in an era where anyone can publish to a mass audience for the first time in human history. This is revealing a new truth about publishing -- just because everyone can reach a mass audience doesn't mean that everyone has the temperament for it.
  • Leonid S. Knyshov · 10 months ago
    The core problem was the individual in question failed to separate personal ramblings content from content to which we all subscribed.

    For instance, he used the account to update us on the phishing wave that was occuring on Twitter. I expect that reporting from SANS, Bugtraq, or the like. It is off topic to that particular subscription.

    Incidentally, Space.GS. Where on Earth is that domain? My search yields "South Georgia and South Sandwich Islands". I guess there is a 3rd Georgia on Earth about which I am aware now. However, that's not a US territory, so a .GS site, which presumably stands for Global Space, has no business discussing USA internal politics.

    I subscribed for a feed of interesting mission updates. I did not subscribe to a talk show channel.

    Matt Cutts of Google had a similar problem when people complained his RSS feed contained too much irrelevant to them information. His solution was to tell his RSS feed readers to subscribe to a feed that was filtered exclusively to Google-related content.
  • Please Retweet · 10 months ago
    I think you guys aren't thinking outside the box. This isn't a meltdown... it's a super genius link baiting tactic. His traffic is probably through the roof now.
  • Elizabeth · 10 months ago
    I was following Astrospace and being followed back before all this happened. This AM SocialToo stats informed me Astrospace had unfollowed me. But when I went to check I was surprised to find I was no longer following Astrospace either.

    I do NOT have an auto-unfollow set up and I had not yet unfollowed Astrospace myself (though I would have as with most accounts that unfollow me). I was away from Twitter when all of this happened!
  • Tom · 10 months ago
    I only knew about @astrospace because the account I run, @tweetup, was followed by... him? her? I don't know.

    However, I would have really suggested something along the lines of "I'm going to use identi.ca now, they have a feature to feed posts here, follow me there". Much more logical, switching networks to one that's more stable.
  • MsMarmitelover · 10 months ago
    I think you are mean to publish this without talking to Astrospace. He seemed like a very decent person.
  • unkosan · 10 months ago
    Don't look now, but he's back. http://twitter.com/zx152/status/1145264675

    Seems he had changed his username, since this one still has > 23K followers
  • Austin Texas Notary · 10 months ago
    Just because something is free as one commenter stated, doesn't mean one should not be upset with a company. Since all the time, money and effort people put into things like Linkedin, Facebook, Myspace and Twitter. Twitter also will someday add a paid option of some sort as a upgrade, I would bet my life on it.
  • Lucretia Pruitt · 10 months ago
    How bizarre. Almost seems like a rage induced episode. Hope the person behind it gets help.
  • dj lissa monet · 10 months ago
    the same thing kinda happened to Wale - a rapper who expressed his dislike for interviews on twitter just before stepping into an interview with a person who was following him on twitter.

    my friend mo breaks it down on her blog here:
    http://moisdeadserious.com/?p=1295
  • Jessi · 10 months ago
    Just saw the tweet from @Astronautics:

    "Twitter managed to lose 12000 friends/followers in 11 days then account was hacked. @astrospace is a fake. I'm Space and Astronautics News."

    Hmmm....
  • The Harriman Team · 10 months ago
    @astrospace has resurfaced as @astronautics, with followers intact. He says he was hacked and that @astrospace was a fake.
  • Leonid S. Knyshov · 10 months ago
    This just in (I didn't unfollow):

    Twitter managed to lose 12000 friends/followers in 11 days then account was hacked. @astrospace is a fake. I'm Space and Astronautics News.

    Not many of you unfollowed; only ~189. Well done.

    Sent by @Astronautics

    Presumably, something was done by Twitter.
  • Twitter user · 10 months ago
    If thats the case, http://space.gs which happens to be @astrospace 's site must have been hacked too since there was a post regarding why he left twitter. The post was deleted after a while but you can see it moving on twitter then over here http://tinyurl.com/akb7zm
  • Space and Astronautics News · 10 months ago
    In the space of 11 days, not including deleted/suspended/unrecorded incomplete unfollows etc being pruned from my account (when its cache was refreshed) like many others (I think @Scobleizer lost 600 followers this way), Twitter somehow managed to remove over 12000 of my friends/followers. After my cache was refreshed, I still had 28000 followers. The @astrospace account is now in the hands of an unknown third party. I spoke to the FBI and others and the graphics and text which are copyright and are the intellectual property of Space and Astronautics News have now been removed from @astrospace. The only Twitter account I have is now called @astronautics. Apart from the mysteriously disappearing 4000 followers which Twitter bizarrely deleted in a flash, I only lost about 189 followers due to this incident. @astronautics currently has 23974 followers.
  • MSchechter · 10 months ago
    They responded at length on their site, but have taken it down since.
  • Tom · 10 months ago
    Go to Google Blog Search and search [site:space.gs twitter]. or follow this link:

    http://blogsearch.google.com/blogsearch?hl=en&a...

    He totally admitted to the rant, before he deleted the post. It wasn't a hacking.
  • Jean Ghalo · 10 months ago
    weird... how ppl lose their temper and destroy things for just 1 sec out of control.... that's why if i get angry i try to be away from all sort of communications b4 i lose it.
  • DeniseG · 10 months ago
    I was following astrospace, and, while he's always had an Obama logo on his Twitter background, he hasn't posted much politically. Where I think the meltdown began was with earlier posts--closer to the inauguration--when he began making statements that no one should criticize outgoing President Bush because negative comments about a president play into the hands of terrorists. Lots of users protested, noting American free speech rights, and he got, well, stroppy. At that point, I (and lots of others) unfollowed. He began making distinctions between worthy and unworthy followers at that point, and I'll bet he lost those followers all on his own.
  • SDC · 10 months ago
    That guy's funny. Who cares about his 'brand', brands are a lot of flim flam and hokum. I have hundreds of online brands, if most of them live or die it's 2 tears in a bucket for me.
  • MSchechter · 10 months ago
    Mashable has to know someone who can hack into their blog and view the original post :) come on guys, use those contacts :) JK, kinda!
  • Gunner Sykes · 10 months ago
    Who could possibly care? I much prefer an enemy to rant at than vapid messages about going to the coffee shop or thinly disguised ads pretending to be information.
  • Joshua Riley Simmons · 10 months ago
    I was following this Twitter account as well and was online while the user flipped out. I tweeted to the effect that there was no need to be indignant, and that "quitting Twitter" would be cutting their nose off to spite their face.
  • Lina DeMartinez · 10 months ago
    @Anrkist:

    No idea if this will help but we have been monitoring the @astronautics account for a while now given so many of our contacts(NASA and otherwise)were followed by them... for no obvious reason.

    Our guess is it is a fake account,perhaps set up (who knows) with just this in mind.
  • Philippa · 10 months ago
    Interesting situation. I would love to hear what twitter has to say. Did twitter really dump his followers or did his followers actually abandon him?
  • Twitter_Tips · 10 months ago
    Considering the deleted post on http://blogsearch.google.com/blogsearch?hl=en&a... the account could have been "hacked" from within space.gs
  • InstructorG · 10 months ago
    I was following real-time when this occurred. Was particularly offended by the pseudo-intellectual remark...LOL!

    Seems he/she has created a new account as @Astronautics. Claims after the initial (IMHO uncalled for) rant, account was then hacked. No matter, I will refrain from following since I am not interested in all of the drama.
  • Ted Duboise · 10 months ago
    I was there when it happened. In fact, I sent him a twit telling him that he shouldn't close the account because he should think of all his followers. The image above is exactly how it happened, captured by applicant. Applicant and I twitted about it after it was over. I am web_M8 on twitter and I witnessed the meltdown. I thought this was a social site.
  • KRAPPS · 10 months ago
    So looks like he's back >> http://twitter.com/astronautics ... supposedly @astrospace was hacked ... check http://twittermail.com/tweets/twit/ODE1OTUw
  • Robyn McIntyre · 10 months ago
    The whole thing confused me. I know that his tweets had started to get a little off topic, but I figured with the inauguration, it was to be expected. Then the sudden rantings about Twitter customer service. Then the announcement that he would close his Twitter account.

    Was he temporarily deranged or his account hacked? I don't know - but by the end of the day it didn't matter to me. I unfollowed to keep the mishigoss out of my tweet stream. I figured if he was hacked, he would have to start a new stream, anyway. And if he wasn't, he'd DEFINITELY have to start a new stream.
  • Kellie · 10 months ago
    As a fairly new Twitterer (is that a word?) I've read several of the posts above and the scariest thing to me about the entire situation is that he could possibly be innocent and his account hacked. Many people obviously use Twitter to expand their reach for business purposes and the thought that someone would hack into the account and totally kill your credibility really sucks. If somehow, my account ever gets hacked, I hope to be able to gain control and let my followers know that I've not lost my mind & had a similar perceived meltdown.
  • Elad · 10 months ago
    it's pretty obvious that this guy flipped, anyway the last comment about Obama is only meant to draw traffic to the twit, at least i think so.
  • Lindy Asimus · 10 months ago
    That's weird. I had a Following message from this account today or yesterday, perhaps the account issues were someone who had hacked it before the meltdown?
  • Doug Firebaugh · 10 months ago
    Perfect example of a dude that simply has a platform of self destruction and blames the world. Typical. Sad. Followers do not determine importance. Large volume of followers says a lot about your tweet quality, but not necessarily you. Yes, twitter had had growing pains. But so has facebook and youtube. I just shake my head at this carnage.
  • @biblinski · 10 months ago
    From watching it while it was happening, it appears it may have been a case of an account maintenance process gone wrong. Lost a lot of followers as the account data was being updated, a disply of an apparent lack of understanding that things do go awry online from time to time, threats of dire consequences, and then the appearance of an alternate account zx152 that may have been a partial recovery of the original account.

    The take away from it? When things start to go off the rails, step back, take a deep breath and calmly try to resolve the issue...
  • skinnyhorse · 10 months ago
    THIS PERSON HAS HAD ANOTHER ACCOUNT BY THE NAME OF HelpAnimals. I WAS LECTURED AND SUBSEQUENTLY INSULTED IN A MOST VILE WAY VIA DIRECT MESSAGE. This individual is out of control. I have sent a complaint to twitter support days ago but have not heard back yet.
  • Nikki Backshall | Web Mums · 10 months ago
    Well he wanted to be the biggest 'Twit' and I guess he got his wish!
  • michelle · 10 months ago
    here's what's weird to me... why does everyone assume the person acting under the name of "astrospace" isn't the culprit? everyone is amazed by the growth in followers, then they all go away. this account started following one of my twitter accounts on thursday of last week (jan 22) for no apparently reason immediately after i started a site-specific twitter account that is in no way related to anything i could find in the astrospace profile.

    ?? how do you know the whole persona wasn't a fake?
  • michelle · 10 months ago
    here's what's weird to me... why does everyone assume the person acting under the name of "astrospace" isn't the culprit? everyone is amazed by the growth in followers, then they all go away. this account started following one of my twitter accounts on thursday of last week (jan 22) for no apparent reason immediately after i started a site-specific twitter account that is in no way related to anything i could find in the astrospace profile.

    ?? how do you know the whole persona wasn't a fake?
  • Gerald Weber · 9 months ago
    I was following this guy at once but I missed this incident. Dude just lost it man. Ha ha. Kind of like a traffic accident while tragic on one hand you can't help but stop and stare.
  • Rinna · 9 months ago
    lol This guy is crazy. @Ryan Kuder that is funny stuff, pull an astrospace. I think I shall use it from now on.
  • zoemedia · 5 months ago
    A fairly popular person I was following had a meltdown the other day about an irrelevant topic - I unfollowed him after listening to about 20 tantrum tweets. There are enough moaners in my city, and twitter tantrums are just not very class. At all.
  • zoemedia · 5 months ago
    oops
  • zoemedia · 5 months ago
    A fairly popular twitterer I was following thew a twitter tantrum, and after about 20 tantrum tweets I had to un-follow. I felt like I was on YouTube or something. Bad form.
  • zedomax · 4 months ago
    Wow, that's all I can say and that's why I have a LIFE and don't spend all my time on any social network. HAHAHA.
  • Vince Stevenson · 4 months ago
    I am somewhat confused by all this messing about. Hope things will get tidied up before we all lose interest. Rgds Vince
  • Angela · 4 months ago
    Have you visited this nutballs new twitter ID @astronautics lately? Like the last two weeks? Run a search on his profile...this guy claims to be a scientist, a "fellow" at the RAS yet uses foul, abusive language calling women whores, sluts, even the c-word! Always directed at followers in an almost insane, bi-polar, irrational manner. Then he deletes the posts and does it all again the next day to somebody else who dares to disagree with him in a rational way. Don't believe it? His "deleted" posts ar showing up everywhere and the list of complainers is growing!
  • imagraphicx · 4 months ago
    I call most of this quite hypocritical. I personally don't believe I'm bothering to post, or that I'm here on this page at all. I just don't play high-school wars. If I don't like someone, I unfollow, block. I don't write 3-4 articles about them, or start petitions.

    May I be so bold as to say, "Get a Life People"? Ex: personally - I despise expletives, eh? So I see so much of it on Twitter, I wonder that over 50% aren't banned, or attacked (in articles and written commentary). My goodness! I think it's pot calling the kettle black.

    I do MY thing, follow who I WANT, block who I want - regardless of what other people think or say. I am MY OWN person. I make my own conclusions,

    I don't need somebody else to do this (again, being bold) "garbage" calling it news. I think it borders on harassment myself. That's my two "sense".
  • imagraphicx · 4 months ago
    Oh, did I mention why I'm here at all? Because I'm being written to by several ANTI-astronautics groups, slandering him to me!!! on my Twitter account. Geez, people, did I mention hypocritical?

    Yes, this is for real - I'm being asked to sign petitions against him, and being SENT things I didn't ask for nor want. Did I mention hypocritical? I now have to report them because THEY ARE BOTHERING ME for Pete's sake, and I don't even know who they are or why they think to change my mind about whatever the HECK it is I want to do, follow, say, or think.

    Did I mention hypocritial. STOP BOTHERING ME, you know who you are. I am reporting you as spammers to Twitter, I'm sorry, but I have to. In your lust to do whatever childish thing you have against this person, you are bothering innocent people, making me waste my time finding out who you are, and how to stop you from bothering me.

    Read what I have to say above. You cannot change my mind, but your sending me things is exactly the type of slander, harassment, and abuse you are accusing this astronautics person of, and oh, did I mention hypocritical? Hmmmmm.

    Whatever, but you'd better stop spamming ME with your little games, now that I have found out who you are, I'm reporting you appropriately, as you deserve for bothering me - you strangers I don't even know or follow!.

    Then, I'm going back to play nicely in the sandbox with the other nice people like we all did before I was harassed by bullies, hypocritical bullies at that.
  • Val Spangler · 4 months ago
    Reminds me of a warning I received years ago about watching what you say or do anywhere:
    You can't "unring" the bell! Now, with social media reach, before you say or write anything, take a moment to remind yourself by asking, "Who is going to hear this bell?" What are the chances I will wish I hadn't said or published this? More and more stories are appearing about how careless or intemperate remarks are coming back to haunt the speaker - LinkedIn and employers disciplining or firing employees for negative remarks about the company or their bosses. How important is that bell that you can't "UNRING"? - Val Spangler, @SeniorTweet