Mashable - The Social Media Guide - Latest Comments in How the NBA is Using Social Media

Re: How the NBA is Using Social Media

Your Name* — Wed, 10 Jun 2009 22:03:00 -0000

Good to see that some of what is being shared this way is more than statistics and game information. It adds more for those who don't simply bet on the games.

Re: How the NBA is Using Social Media

Peter Contardo — Wed, 10 Jun 2009 13:43:53 -0000

Great post, Gail! Integrating social media into their marketing efforts will certainly help teams connect with their fans, build stronger fan communities and sell more tickets. What’s more, social media can contribute to those teams’ bottom lines by opening up new streams of revenue like banner and video advertising, online sponsorships, subscriptions for premium content, live events and more. And the opportunity to leverage the broad power of new media is not just available to the "major" sports teams. That's the beauty of it.
http://endavomediablog.type...

Re: How the NBA is Using Social Media

Sports fan — Wed, 10 Jun 2009 13:14:54 -0000

Selling last minute tickets would be a great advantage to using social media or generate interest in advance for events.

Re: How the NBA is Using Social Media

YK Lee — Wed, 10 Jun 2009 10:41:21 -0000

Really can't believe you missed out @Lakers, @JeanieBuss and @kaj33. These 3 are a small part of the @Lakers social media at every Lakers game. Their combined followers? Close to 500k.

Re: How the NBA is Using Social Media

JasonPeck — Wed, 10 Jun 2009 09:46:02 -0000

Just about every team is at least doing something these days. Other uses of social media for teams include extending the reach of sponsorships to add value/generate additional revenue or utilizing this stuff to offer exclusive ticket promotions (Minnesota Timberwolves have done this on Twitter). Social media isn't just another channel, but certain platforms/tools do give teams unique activation opportunities. Overall, social media brings fans closer to the teams they love, and this is a good thing.

I understand to some extent why teams have been slow to jump in--this is a big deal, and most of them know it and don't want to mess up. But I don't understand how they could fail to see the value in something that allows you to instantly reach thousands of fans and engage them. Even if you don't know how to exactly measure ROI, social media still has more accurate analytics than some other forms of media such as newspapers or TV.

Re: How the NBA is Using Social Media

Joel — Wed, 10 Jun 2009 05:21:44 -0000

Very interesting article. I learned a lot from reading this one today. Thanks.

Re: How the NBA is Using Social Media

Mark Parker — Wed, 10 Jun 2009 05:18:34 -0000

Great article Gail,
I actually wrote about this subject last week in the context of what Australian teams aren't doing. We started to map out a basic strategy for the Australian Womens Basketball League that is along the lines of what you've noted here - http://bit.ly/NcrWr

cheers Mark

Re: How the NBA is Using Social Media

Bryan — Tue, 09 Jun 2009 20:59:29 -0000

Just wanted to mention that @officialrockets is doing a great job on twitter. From photo hunts to random giveaways and keeping us informed on what's happening with the Houston Rockets.

Re: How the NBA is Using Social Media

Restoration Media — Tue, 09 Jun 2009 20:29:31 -0000

The Lakers need to use do more social media.

Re: How the NBA is Using Social Media

Spike P — Tue, 09 Jun 2009 19:17:58 -0000

What are some of the other sports leagues doing in this area? Both professional and semi-pro. Is there one team at the front of the line?