THIS is the way to be brave and confident in your product. An awesome lesson in marketing.
AaronWagner7000
· 3 months ago
We should always give credit to companies who handle their beatings well and who don't try to cover things up (like Facebook comments.) So hats off to Honda for that.
Matthew Lowery
· 3 months ago
Well I quite like it..
DH
· 3 months ago
Honda and other car companies do tons of research, testing, and focus group sessions before announcing and putting models on the market. They do handle this well, but I seriously doubt they care what a bunch of nitwits on facebook are saying.
kagorges
· 3 months ago
The energy behind the comments people are making is a sure measure of the emotional investment people have made in the Honda brand: something Honda must remember. This shows that people care and that is out of the loyalty manifested by the brand Honda has created—doesn't get any better than that! There is amazing potential to be won by Honda out of this experience...
J.F. Zarama
· 3 months ago
what did happen to Honda?
You did not need to see the company name; you knew it was a Honda from the outside and once inside you certainly confirmed it as a Honda: function, lots of space, visibility, comfort. Crosstour is a good example of yet one more non-Honda-looking car; it is ugly.
manuel hung
· 3 months ago
they have taken the FB site down as of today. I guess honda doesnt want to listen.
J.F. Zarama
· 3 months ago
the entries here bring me to a comment related to the CRV and possibly also the the Ridgeline and Odyssey: the empty space between the driver and passenger seats.
My CRV-99 has the shifter on the steering column and offers space and comfort by dispensing with the console and vast amounts of plastic often found dividing the driver and passenger seats.
The CRV-2009 compromised the available space, placed the shifter on the dashboard, but remains uncluttered and offers the space and comfort I like on the earlier CRV-99.
I certainly would like Honda to continue with this space conscious design, key characteristic of earlier Honda products and avoid car designers tendency of crowding this space and offering a F-18 and often a 747-like design compromising space, comfort and function. I wish all manufactures will offer me a custom design, selectable via the Internet, for a configuration similar to what is found on the CRv-99.
Honda demonstrates what engagement is really about. Be open to negative feedback without stifling comments. Responding with reasonable argument. And recognising that an employee stepped out of line. The content (comments on the car) isn't as important as the implied message Honda is putting out there (we're listening, we're engaging with you). Open engagement builds trust and trust builds long term relationships. Honda is betting that long-term relationships will sell cars and it is a reasonable bet.
Rick Gelsinger
· 2 months ago
First it was Toyota's awkward design of the Venza, complete with their proclamation of yet another "segment buster", and now this! I would immediately plunk down my hard earned money to any Japanese manufacturer that can design a good looking wagon that is at least nearly as attractive as an Audi, BMW or MB. I currently own a Mazda6 wagon, which is no longer available. It has been an attractive and reliable alternative to the expensive German offerings. I hope that by the time my wagon has served its time that one of these manufacturers (including Mazda) will get their act together.
Michael E. Rubin
· 2 months ago
I totally agree with some of the commenters here that give kudos to Honda for handling the uproar well. They showed they're listening. Kudos to them.
What bothers me, though, is the fact that employees posted without disclosing their relationship with the company. Honda *does* have a policy on this, but some either didn't know it or willingly flouted it. Bad move, and of course, the violators got uncovered immediately.
Here's the funny part -- transparency and disclosure are amazingly simple to do! All Eddie had to do was insert ten magic words at the end of his Wall post: "I work for Honda, and this is my personal opinion." End of story, no controversy.
Cheers, Michael
Disclosure: I work for an agency as a manager of social media. This is my opinion, and it's also my policy.
Name
· 2 months ago
Honda brings out this piece that it looks like not many will want and they drag their feet on the new Honda CrZ sports hybrid that looks neat. Where is the SCZ Honda?????
jean
· 1 month ago
Honda does seem to have talented designers who are able to bring out" ugly "in the most beautiful and original ways. What is ugly anyway??
All Comments
You did not need to see the company name; you knew it was a Honda from the outside and once inside you certainly confirmed it as a Honda: function, lots of space, visibility, comfort. Crosstour is a good example of yet one more non-Honda-looking car; it is ugly.
My CRV-99 has the shifter on the steering column and offers space and comfort by dispensing with the console and vast amounts of plastic often found dividing the driver and passenger seats.
The CRV-2009 compromised the available space, placed the shifter on the dashboard, but remains uncluttered and offers the space and comfort I like on the earlier CRV-99.
I certainly would like Honda to continue with this space conscious design, key characteristic of earlier Honda products and avoid car designers tendency of crowding this space and offering a F-18 and often a 747-like design compromising space, comfort and function. I wish all manufactures will offer me a custom design, selectable via the Internet, for a configuration similar to what is found on the CRv-99.
What bothers me, though, is the fact that employees posted without disclosing their relationship with the company. Honda *does* have a policy on this, but some either didn't know it or willingly flouted it. Bad move, and of course, the violators got uncovered immediately.
Here's the funny part -- transparency and disclosure are amazingly simple to do! All Eddie had to do was insert ten magic words at the end of his Wall post: "I work for Honda, and this is my personal opinion." End of story, no controversy.
Cheers,
Michael
Disclosure: I work for an agency as a manager of social media. This is my opinion, and it's also my policy.