That was the most clear and easiest to understand announcement/introduction for a new google product ever! none of that weird comic book crap!
robblewis
· 2 months ago
Will be interesting to see how this affects the current ad networks like Tribal Fusion, 24/7 and the many others. Expect some major fallout. Also, what about the ad network management layer like Pubmatic and Rubicon? But actually not such a surprise as it was long speculated since the DC acquisition. I guess given how long it took maybe most people forgot or just thought it wouldn't happen.
BTW - Google had been offering display ads already through their content network
Web Strategy
· 2 months ago
was wondering how Rubicon would be affected by this too.
my instinct is their value proposition will still be intact, it's a big space to manage if you're a quantity publisher.
Selection and constant tuning of a campaign is pretty important and their optimization technology is pretty developed.
Of course ... Google has that nice big fat installed user base that surfs with their google toolbar / account on sharing all that juicy data ... hard to compete with that sort of behavioral targeting.
netzwerkkabel
· 2 months ago
Well, It's a nice and informative article on google adsence and thanks for sharing it and it will really boost the ad world market and the new ad exchange developed by google is really fantastic....
googlecashsniper
· 2 months ago
I'm pretty interested to see the outcome of this Google effort.
Adam Guerin
· 2 months ago
This could signifcantly improve advertising options for small business who normally do not have easy access to display advertising without going through an agency. The more we can give direct route of access to small business, the better for everyone.
Anand
· 2 months ago
"This has only applied to text ads though, not banner or display ads."
Do your research well Ben ( I realize this is the second time I'm saying this to you in a week), image ads are also part of the contextual targeting program on Adwords.
If I read it right, it is an Adwords like auctioning for Doubleclick accounts..Nothing like Google is doing it for the first time with display ads.Maybe CPM based, which I am not sure since I have not used Doubleclick before..
T
· 2 months ago
+1
Σχολή Χορού
· 2 months ago
Nice fresh info, I already use Google ads to most of my blogs but financially its almost useless, ill keep using it anyway because it suits my templates design, especially the picture banners.
Truly Rural
· 2 months ago
I think this ad auction marketplace was pioneered by OpenX first?
Sumeet Chawla
· 2 months ago
This sounds interesting.. I haven't implemented google adsense on my site yet.. But will surely check it out... Doesn't it disrupt the look and feel of the website?
Web Strategy
· 2 months ago
yes, you now have ads on your site .. and they can be any color so ... Ummmm visual designers favorite sorta random design input
mike
· 2 months ago
Are adwords and adsense worth the money. I have a site where you can get give away free gifts www.freeipod4.me.uk and want more traffic and wondered if it was worth investing.
Anders
· 2 months ago
Ad Exchanges are not new - the only news here is that Google (as a major player) also provide that product. Many of the larger publishers that Google wants to reach with this product are sceptical of using Ad Exchanges because they tend to push the prices of inventory downwards. Also, the direct response (leads/sales etc.) of display ads are often lower than text links - this means that the smaller businesses (that is the target group here) will get more expensive campaigns than if they bought click inventory with Google's AdSense program. Agencies will continue to book their inventory directly from the publishers in order to get discounts and special implementations. I believe this product from Google will not in any way revolutionize the market of display ads.
This could be one of the good moves by Google in capturing online marketing arena. This may be useful for clients whose advertisements will be displayed by Google at various appropriate places. www.check2cash.co.uk
Steven Finch
· 2 months ago
I have been using the Doubleclick ad exchange for the past year or more. The system still has a lot of bugs to work out, thus im very surprised that they have launched this to the public.
dainathomas
· 2 months ago
Another step forward taken by Google and leaving behind .. Microsoft ...
Best, Daina
Stuart Flatt
· 2 months ago
Not really, Microsoft in theory got their first by getting into bed with yahoo! who are the current market leaders for this type of advert...
Satish Sharma
· 2 months ago
This sometimes become scary, someone as big as Google get into something which will change the way things work. For companies like ours this is an opportunity to embrace it quickly and come out with services around it. Will watch development in this space very closely ;-)
anistock
· 2 months ago
been in the pipeline and on the wires for a while, in time text ads will be relegated to poorer relation to video and banner advertising
Scott
· 2 months ago
'Easier', seamless, better...' Neat. But what is really different from the existing AdSense?
Mark
· 2 months ago
I don't get what the big deal is. You've been able to buy display ads via AdWords for a long time now. So we get more inventory. Hooray! Revolutionary? No.
Craig Chamberlin
· 2 months ago
I'm interested. I love adsense as an advertiser but am limited by its inflexibility. Hopefully this will address those issues and empower me as a publisher to make sure my ads are relevant most of the times my audience reaches my site. There's nothing more frustrating than an ad for a product I am giving a poor review too showing up - it makes more sense to have an ad for it's competition. That's just one small example.
DossyDomo
· 2 months ago
Wow, amazing. Google does it again. I think Google should be President!
We're writing to let you know about an upcoming update in your AdSense account designed to help you generate the maximum revenue from your ad units. You'll soon be able to allow multiple ad networks to show on your pages, which means that advertisers from external Google-certified networks will be able to compete with AdWords advertisers for your ad space.
jk
· 2 months ago
Does anyone else get the feeling that some of these mindless pro-Google comments have been paid for?
Satish Sharma
· 2 months ago
I will love to get paid for writing comments, do you know someone in Google who can do this ;-) on the serious note. We as a company operate in India and for a change for Indian customers only. Things like Adwords which are considered "Been there done it" are viewed as magic by majority of businessmen (read who have money). Now when I will be able to add graphics/images and flashes in those ads, it will be easier to sell here. So I will surely be one of those people who will embrace it. This will also open businesses from "Bottom of the Pyramid'(read Less Money), to use internet more efficiently for advertising their business.
Google will kill some companies with this new service!
Web Strategy
· 2 months ago
Interesting, I guess that's what all the recent changes to the TOS was about and telling publishers to update their privacy policies.
It'll be interesting to see if banner and rich media ads surge with more availability.
I guess I do wonder about ad quality, we'll have to see what bell ringing barrel wearing diet patch and forex software vendors come crawling out of the woodwork and onto the new york times front page.
GOOG
· 2 months ago
Goes to show you why Right Media is the WRONG Media. Go Google..... the Arrogant ( yes I just got slapped for the 4th time by google adwords) !
Its about time Google starts respecting advertisers before your stock tumbles down to trash.
Just because Yahoo and Microsoft are dumb that does'nt mean, no one will copy your ad serving technology and take it even to a new level.
Ada
· 2 months ago
It sounds like it's going to be a good thing, I'll wait until they iron out all the hickups before I try.
sihot
· 2 months ago
A good friend of the information. continue to increase and multiply post this incredible. successful friends.
clerical jobs
· 3 weeks ago
I wouldn't call Google's ads "highly targeted." Case in point: my Senior Executive Job search pages are served with all "work at home" ads. How many CEOs would actually want to click on those ads? Google Adsense is still frustrating. I can filter out by site, but not by keyword.
Thanks for the information on the product launch. I need to look into it further. I was suprised when you said that Yahoo's advertising surpassed Google, that just seems odd.
All Comments
BTW - Google had been offering display ads already through their content network
my instinct is their value proposition will still be intact, it's a big space to manage if you're a quantity publisher.
Selection and constant tuning of a campaign is pretty important and their optimization technology is pretty developed.
Of course ... Google has that nice big fat installed user base that surfs with their google toolbar / account on sharing all that juicy data ... hard to compete with that sort of behavioral targeting.
Do your research well Ben ( I realize this is the second time I'm saying this to you in a week), image ads are also part of the contextual targeting program on Adwords.
If I read it right, it is an Adwords like auctioning for Doubleclick accounts..Nothing like Google is doing it for the first time with display ads.Maybe CPM based, which I am not sure since I have not used Doubleclick before..
away free gifts www.freeipod4.me.uk and want more traffic and wondered if it was worth investing.
Many of the larger publishers that Google wants to reach with this product are sceptical of using Ad Exchanges because they tend to push the prices of inventory downwards. Also, the direct response (leads/sales etc.) of display ads are often lower than text links - this means that the smaller businesses (that is the target group here) will get more expensive campaigns than if they bought click inventory with Google's AdSense program. Agencies will continue to book their inventory directly from the publishers in order to get discounts and special implementations. I believe this product from Google will not in any way revolutionize the market of display ads.
www.check2cash.co.uk
Best,
Daina
RT
www.real-privacy.net.tc
Hi,
We're writing to let you know about an upcoming update in your AdSense account designed to help you generate the maximum revenue from your ad units. You'll soon be able to allow multiple ad networks to show on your pages, which means that advertisers from external Google-certified networks will be able to compete with AdWords advertisers for your ad space.
- Dimple Thakkar
http://synhergyentertainment.com
It'll be interesting to see if banner and rich media ads surge with more availability.
I guess I do wonder about ad quality, we'll have to see what bell ringing barrel wearing diet patch and forex software vendors come crawling out of the woodwork and onto the new york times front page.
Its about time Google starts respecting advertisers before your stock tumbles down to trash.
Just because Yahoo and Microsoft are dumb that does'nt mean, no one will copy your ad serving technology and take it even to a new level.
Thanks for the information on the product launch. I need to look into it further. I was suprised when you said that Yahoo's advertising surpassed Google, that just seems odd.