DISQUS

Mashable - The Social Media Guide: ExecTweets: The Twitter Business Model?

  • Weekly Leader · 8 months ago
    Interesting idea. Since last fall we have been running a stream of CEO and other organizational leader tweets called Tweeter Leader over at Weekly Leader. http://weeklyleader.net/tweeterleader/
  • ben · 8 months ago
    Sponsored by Microsoft... Um.... How else does this make money? Subscription fees? I'm not paying to read top exec golf scores. If I'm interested in a company/brand I'll follow the brand and let the cute PR chick behind the scenes tell me how awesome it is
  • Michael Bauser · 8 months ago
    Dude, Federated Media is an ADVERTISING network -- sponsorships ARE how they make money. They know end users aren't going to pay for Twitter.
  • Tedeks · 8 months ago
    Definitely an interesting idea. Twitter is capturing so much content, that I'd think at some point they will be able to monetize the content. It is awesome to see all of the services built around twitter to take advantage of the community. search.twitter.com is such a great service and I bet we'll see lots more popup to take advantage of the rich content source we have here. Google needs to start searching twitter feeds for answers to questions :)
  • Fergus · 8 months ago
    There already exists a few scripts you can install to get twitter search results at the top of a google SERP.

    http://mt-hacks.com/20090302-realtime-twitter-s...

    I've been using it for a few weeks and it works like a charm. Haven't checked out the others that are floating around.
  • Tedeks · 8 months ago
    Thanks for the link, I'll have to check it out. It would rock to use twitter as another information source when trying to solve a problem.
  • GoEverywhere Team · 8 months ago
    I've seen sites like this cropping up for celebrities as well. I think it could be used across a variety of Tweeters centered around a specific topic. Sports, authors, musicians... the list goes on and on!
  • Andy Thomas · 8 months ago
    Looks like I might finally get the version of Twitter I wanted. http://connectedthought.wordpress.com/2009/03/0...
  • ron G · 8 months ago
    It just seems kinda wrong that FM is profiting from a product that just wraps around Twitter. I wonder if Twitter is seeing any of this money??
  • Michael Bauser · 8 months ago
    Is Twitter going to endorse PornstarTweet, too? That's basically the same idea, and probably has a bigger potential audience.
  • Astralis · 8 months ago
    Twitter is basically an aggregation of RSS feeds with some people skipping the site and posting directly to an RSS feed and people are invited to "mash" them up and create applications with them.

    Twitter can make money by giving access to the feeds, but then again, this is such a simple service that anyone can create another Twitter (it won't be long before that happens).

    Consider this: Drudge Report is one of the most-read sites on the internet and Matt Drudge is presumed to make millions with it and it doesn't have an RSS feed because that would take people away from the site's advertising. Content really matters. Social networking really doesn't.
  • barryhurd · 8 months ago
    Why would anyone think this is stealing Twitter's revenue model? Twitter has hundreds of volunteer developers creating API test models that they can de-activate or charge for at-will.

    If ExecTweets makes any impact, Twitter will just limit the API calls and fire of an "enterprise usage" statement to take their portion of the proceeds or they will simply turn it off and run with the business model themselves.

    More importantly, they don't have a very robust "executive" requirement. I have a more extensive database of twittering execs sitting on my laptop and my Tweetdeck. As as FM and Microsoft project, I am rather unimpressed.
  • zohaibusman · 8 months ago
    Its great and Twitter also write a post on there blog about this site.
    and the good thing is that Microsoft is the sponsor of this site. As twitter is mentioned that we don't have much resources to build these interesting topical experiences.
    Good step Microsoft :)
  • Jimmybrook · 8 months ago
    Wow! A service where I can see the tweets of real, honest-to-god Business Executives! What pearls of wisdom must be dropping from the fingers of these Exalted Ones! By reading, I too can gain the insights that these Wonder-beings have!
  • Michael Bauser · 8 months ago
    Yeah, once all the "executives" realize they're being watched, they won't even bother with the boring "buying a cup of coffee" tweets -- it will be 100% "our company is doing great!" corporate propaganda.

    I predict the majority of ExecTweets's readers will be lazy business journalists looking for story ideas and aspiring internet millionaires looking for investors.

    Uh oh -- ExecTweet is totally going to steal Mashable's readershiip!
  • Patrick · 8 months ago
    I don't think that Twitter gave away their business model. And this isn't the first site that Twitter's endorsed. I believe they've endorsed StockTwits (or at least some of the third party apps that people use have).

    It all comes down to money. I'm sure that Twitter is getting some cut in the ads that are clicked on from the third party pages. Or they're getting some money from the third party directly.

    Have a great day:)
    Patrick.
  • Jeff Pester · 8 months ago
    Interesting idea but the UI is a complete mess. Hopefully they can clean this up quickly and add better filtering.

    By the way, the suggestion that this is Twitter's business model is ridiculous. The headline is clearly link bait.
  • Ron Callari · 8 months ago
    If this article was about monetization of Twitter, they why isn't that detailed here?
  • Matthew L. · 8 months ago
    Twitter Adwords coming soon, I bet...
  • ReTweet · 8 months ago
    Maybe Federated would like to help make a portal for us? :)
  • pico seno · 8 months ago
    not really... there are secretaries, IMs, DM, and others for private engagement.. why exectweets?
  • Tami Gramont · 8 months ago
    Why would anyone want to follow the execs? Or is it voyeuristic, watching what they will screw up next? I agree with facebook-2250783 it'll turn into propaganda and slanted text always hedging in ideas and influencing the reader toward the interest of the corporations. "What'r you doin?" "Oh, going to McD's, then to Wally's to buy the widget at a low, low price."

    Then pharms will get involved and it'll turn into a cluster f. Let it evolve the way it's going to evolve. Quit trying to categorize it. We'll categorize ourselves.
  • Spirofrog.de Thomas Schulze · 8 months ago
    Very good stuff, we will join with http://www.twitter.com/spirofrog
  • FlashTweet · 8 months ago
    I wonder if Microsoft paid them for the sponsorship. Does anyone know the answer to that?
  • sam · 7 months ago
    I agree that businesses are using Twitter more and more. Perhaps it will take over email one day? This article gives some useful information about microblogging and how it can make businesses grow:

    http://www.zeta.net/blog/2009/04/why-microblogg...
  • slipslide · 5 months ago
    How does this work. When you look at the exectweets twitter page, are they physically inputing each exec's comments that they've aggregated?