Mashable - The Social Media Guide - Latest Comments in Dead Grasshoppers Give Life to Social Media Marketing Campaign

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Douglas Karr — Sat, 11 Jul 2009 22:13:17 -0000

I was one of the folks and, yes, I did try a grasshopper. I little bitter, chewy and crunchy... but interesting. I am curious about what the return on investment on this campaign was!

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Paul Chaney — Mon, 22 Jun 2009 13:28:48 -0000

I was one of the 5,000. Frankly, it took me a while to get the gist of the whole thing. (In fact, it took a co-worker who had seen some tweets about the campaign to clue me in.) While I have no intention of eating the bugs, I am keeping the bag as a souvenir. I also took a picture and tweeted it. I thought the effort was admirable...a funky, creative way to get their rebranding efforts across.

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

vickman — Thu, 18 Jun 2009 10:20:49 -0000

Hats off when everybody is all over (to quote Dennis Leary) facey space and how much chocolate covered crap can I tweet (with my link attached) per day here is a company that actually used a marketing campaign. Bravo! And they get facye space, twitter, and main stream media coverage. Great job guys lesson to us all.

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Mark Havenner — Wed, 17 Jun 2009 18:18:19 -0000

Our President, Stefan Pollack, at the Pollack PR Marketing Group got one. Despite our badgering, he did not eat them. It's probably a good thing, though, I'll bet a sealed package will go for some $$ on eBay one day.

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Anne — Wed, 17 Jun 2009 08:56:40 -0000

That was a very interesting post, i must say.

Here is the contribution from my side -

http://www.webguild.org/200...

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Shelly — Tue, 16 Jun 2009 15:45:32 -0000

My CEO was among the recipients. He refused to eat them, so I offered (how many opportunities would I have in my life to try eating a chocolate-covered grasshopper?).

The green-covered ones weren't that tasty (I think it might have been green-colored white chocolate?), but the regular chocolate ones were surprisingly good. It helped that you couldn't really see the grasshopper; it just looked like a piece of candy. Tasted like a Kit-Kat, seriously!

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Jesse Stay — Tue, 16 Jun 2009 15:02:27 -0000

You're not a real man unless you eat the grasshoppers, fried, without chocolate. (and yes, I have pics)

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Andy Ciordia — Tue, 16 Jun 2009 14:54:03 -0000

I'd love to know over the next 6 mos how that helped their bottom line. The cost of sending 5k packs out of product/s&h is no joke.

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Mary Jo Martin — Tue, 16 Jun 2009 13:40:32 -0000

That's cool. How much new business did they get from this?

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Jim Kukral — Tue, 16 Jun 2009 13:37:44 -0000

My 4-year-old loved them. I think the ROI on this is good, unless the grasshoppers overall cost was really expensive? They didn't mention how much all that costs.

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Jennifer Van Grove — Tue, 16 Jun 2009 10:35:34 -0000

That confirms it then, I'm just not influential enough. Thanks for sharing Tom. :)

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Chaka — Tue, 16 Jun 2009 10:32:57 -0000

Here's the real question: what kind of sales did they see out of this campaign? I got the grasshoppers, thought it was cool, tweeted about, but in the end, when I went to their website, I thought, why do I need this? So did they really reach the people they wanted/needed to? And isn't this an example of stunt vs. the meaningful relationship-building we all talk about? Hats off to a cool/memorable idea, but was it money well spent?

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Rae — Tue, 16 Jun 2009 10:03:59 -0000

I got one. I did not eat it. I gave it to one of my employees. Have no idea if he (@studawg) did. LOL

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

matt mcgowan — Tue, 16 Jun 2009 09:58:45 -0000

I too received them... there were only 3 in the bag and 3 members of my team consumed them:

Shawn: http://twitter.com/matt_mcg...
Christian: http://twitter.com/matt_mcg...
Angela: http://twitter.com/matt_mcg...

All in all sounds like it was a great campaign. Well done!

BTW - They are approved by the FDA in Thailand (fantastic!)

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Rahul — Tue, 16 Jun 2009 09:57:57 -0000

Really smart use of offline and online marketing media. Though we were not one of the guys to get these grasshoppers, I think we got something more worth than this. Unorthodox is in, and this is just a testimonial for that. This gave us at Raahithi INC, a lot of food for thought, and god save our clients when we start some weird marketing strategies :)

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

tom cummings — Tue, 16 Jun 2009 09:48:37 -0000

Well, they sent a package to me (and my colleague Josh Bernoff) and I'm vegan. Some folks in the office ate 'em. I tweeted back when they came (april? may?) that it was a strange thing to send a vegan who also isn't an entrepreneur ;)

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Jennifer Van Grove — Tue, 16 Jun 2009 00:56:53 -0000

Well they didn't send any to me...and I'm vegan...not sure if that means I'm not influential enough or if they were conscious of people's lifestyles.

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Jennifer Van Grove — Tue, 16 Jun 2009 00:52:06 -0000

Regifting chocolate covered grasshoppers? That's kind of funny. Let us know how the present goes over.

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Philip Nowak — Mon, 15 Jun 2009 23:31:13 -0000

Excellent way to engage the digital public, many of whom don't even have a house phone anymore. By the way, I would eat a chocolate covered grasshopper any day over the stuff that Andrew Zimmern eats on Bizarre Foods over on the Travel Channel.

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Jennifer Bullock OwYoung — Mon, 15 Jun 2009 22:42:28 -0000

My boss got a package and we checked out the site, but haven't tried the grasshoppers (yet). And a reply to "Bob" - yes, you are the only one. We received the package well before Carradine's death and you can read in the post, the promotion began several months ago.

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

geekevaluation — Mon, 15 Jun 2009 22:28:21 -0000

cool idea!!

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Patrick Courtney — Mon, 15 Jun 2009 22:25:09 -0000

Hopefully they made sure to filter this influencer list for PETA members. Insects are technically animals, right?

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Bob — Mon, 15 Jun 2009 22:21:03 -0000

Am I the only one out there who is shocked and appalled that someone would be trying to make money so soon after David Carradine's Death?

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Stan Phelps — Mon, 15 Jun 2009 22:15:44 -0000

David Carradine (rest his soul) and other fans of the show KUNG FU would be proud of this campaign. Smart move grasshopper.

Re: Dead Grasshoppers Give Life to Social Media Marketing Campaign

Jeanette Joy — Mon, 15 Jun 2009 22:04:46 -0000

I would eat one ... and more if they taste good. After snails and gator, how bad could a grasshopper be? Great video!