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It is the internet that is killing the news paper and the lack of news paper sales that is killing the industry, not Google. All Google does is show a Headline, a company name (free advertising for the MSM) and 2 (two) lines of text, and all of a sudden they are "poaching their content", Really?
They can stop Google anytime they want. The power of "User-agent: Googlebot Disallow: /" will prevent Googlebots from "Poaching" there content. I wonder why they have not used it. I can give you 300,000,000 reasons a month if you still need an explanation.
Was this the new york times reporting? or the man on the street?
We are used to getting our news for free. They have empires built on making money from "giving" us the news (or at least, their slant of the news).
I think Nguyen's reply is most apt - "Adaptation's a bitch" - but that is where they are failing. They could stand to profit from the "new media ways" but instead are fighting tooth and nail to stay in their ivory towers. Why? To stay at the top. Instead of getting dirty, realizing that the new ways won't make them rich but will keep people making money.
It's too easy for someone to read about what happened in Iran from an Iranian blogger - right NOW. Or we can hear a news anchor recall his trip, complete with sappy pop-music, political/personal spin/agenda/etc. The new news media will be dominated by the public, and the old media can either hold their hand out and help or die fighting a losing fight.
(My two bits)
So, the publishers should have a tiered, paid model for information delivery where I can pay to get news delivered to me in a premium/custom fashion. One form of premium would be early access. I may pay to get editorial content from well-known writers early and also pay to be able to be among the first to then forward that content into my social network. Think of it as me paying to be an "electronic paperboy". Except this paperboy gets to filter, edit and comment on all that news and send it through the lens of my personal branding. Bloggers do this now already but in a very manual fashion. News giants like AP could make it easy for me to become a my own editor of "all the news I think is fit to print". This is hyperlocal applied to the business of editing the news stream. You then have something people are willing to pay for.
Then when people who don't subscribe click the unique URLs I provide it, gives them limited time access to the content but they can't comment or easily forward the content into thier networks. The content itself would come with formatting/cobranding that labels the page as having been recommended/spun by me. The wisdom of the crowd would then decide who does the best polish and delivery of the news and that person, and the provider of the raw news and opinion content, could all get paid.
They could also show prominently on all the pages which social media influencers (ePaper Boys/Girls) have driven the most traffic to that news story and show a profile of those influencers. This will drive clicks back to the web content of those influencers.
What this does is recruit the top social networking influencer voices to pay premium prices for premium access to the best written pieces from the media. Those influencers then become proactive and trusted promoters of the best news gathering outlets on the web. The news outlets that recruit and retain the best social media influencers will also draw the most traffic and the most ad and subscription revenue.
Soon most people will want to pay either for a subscription to become a news editor of their own "My view of the world of news" or to get full access to the most popular and respected influencers to see the news through their lens.
By allowing everyone to set up their own virtual news room the traditional news gatherers will earn both subscription and ad revenue, just like the old days, and they can share that back to those people who emerge as the most influential and most followed. This is a win/win/win for all involved. All of us want to be influential voices. this model allows me to be more efficient in becoming an influential voice on the net.
This is the kind of innovation necessary to remake how news is done and how it is monetized.
Further the idea: "if you aggregate our article than you have to grab the in post ads that come with it. " policy
Ad revenue is a big part ok huge part of their revenue model.
Say from the green home article section
Im a green home or eco content site owner
I grab a article about solar from "news site" with their advertisers included
result equals Relative placement with in niche and target demographic
results for their advertising base, further reach, impressions and most
likely better ROI because of social spread.
Cost to the paper/media outlet Nothing
Income = adspaces that equal results will increase ad spend revenue.
Win for them, their advertisers, and the content user.
I can't wait to see how successful Newscorp and AP are implementing their scheme to charge fees for use of their content.
Does this mean that AP and Newscorp will pay for headline stories that break on Facebook, Twitter, Youtube or even Mashable?
Walter Adamson @g2m
http://xeesm.com/walter
As a web designer/programmer and visual journalist, I believe in the freedom of information flow, open-source content, what have you.
But also in the same role, that's how I make the measly living that I do. I am not a multimillionaire. But when the big guys like AP and NewsCorp go down, the rest of us who work will no longer even make the low pay that we do with minimum to no benefits.
With that said, I don't do what I do for the money, for course. But I still have bills to pay.
These dinosaurs do not have a patent on the news. It will get reported and traffic will be pushed to some other news site if not to the MSM. We the people do not care where it comes from as long as it is free and does not require a subscription.
I hope the MSM blocks Googlebot and Google stops indexing them. I would love to see all that ad revenue go to small, independent, non-corrupt news groups, instead of the normal pack of slanted scumbags that make up the major 4.
All things considered the old model was wasteful in that your choice was buy the whole thing just to get what you wanted. In music, the breaking point for me was in the transition to cds, which while cheaper to produce than cassettes ended up costing twice as much for an album. When you only care for maybe 4 songs out of 12, $18 was just outright unacceptable. Even the local news banner story only to show it to you last, or spending 1.5 minutes or so to preface the weather half way through only to let you know the weather is coming later borders on comical. Is none of the content compelling enough to be above this gimmickry. The answer to local reporting is Livestream/BlogTV. They like the old guard are nothing more than delivery/syndication systems. Besides, YouTube competes with Directv and national for my viewing hours.
Very seldom is any content creator good at everything. Financials other than in all of 2007/2008 perhaps excel at Financial reporting but might need to leave politics alone. Some are great at world reporting but not so much, anything else. Content creators are really being called upon to identify what they excel at and leave the rest alone, because no one is willing to pay you for that. These guys are simply lamenting the death of their profit models. The new model is micropayment and the sooner bloggers and real reporters figure this out they will be the better for it. Yesterday, you needed a proper newspaper to distribute/syndicate the news. Today, not really. Once there is an "iTunes/Live Nation" for news, commentary and other reporting, that allows you to select from a menu of written content types with specific combinations and price points, we'll be able to go ahead and have a proper burial for * Times. After all, I wouldn't mind supporting my favorite bloggers/reporters. I routinely click ads on their sites just to make sure they're compensated.
That's a crisis in the advertising industry that few people seem to be talking about in this debate. TThe people buying tradition ads _ the local pizza shop, for instance _ just don't value online as much as they do print.
That's for the big guys with their own sales team. If you're joblo running adsense, then it's gonna be a lot lower, probably in the $1-2 dollar range.
When I criticize media (and I often do) I point out what I believe the future of it will be, sites like Mashable and TechCrunch. If the AP and FOX were wise they would divide up these giant news organizations into smaller ones devoted to niches and loose all the dead weight they carry. Then they could monetize each division separately and with less overhead meaning they remain profitable and in business.
It's either that or die out because this is not a battle either of them is going to win with the current strategy.
The second problem is the one oft referred to as trading print/TV dollars for internet pennies. When you have spent your whole career getting the dollars, it's hard to get used to the pennies. The only way out is to get as many pennies as you can, because the days of the dollar and digital media are clearly in the rearview mirror.
Finally, like the music discussion boards even to this day - a lot of armchair quarterbacks know not of what they speak. Theories, venting and forecasts need to be based in reason - on both sides - to achieve a productive result. Both MSM and New Media need to co-exist and there is more to be gained from open discussions and synergy than combat for both sides.
These are the exact same issues that froze the labels for five years and it's both obvious and understandable as to what has these guys stuck now. Anyone who needs help figuring it out, is welcome to call me. I have lots of experience with both sides of both fields.
Additionally, no one has a right to steal someone else's work. No one has a right to just copy a news article wholesale and pass it around, even if he includes a link. Copyright laws are intended to give the original author a chance to make a profit from his own work.
However, once a person has read or heard the news (whether he paid or not), or once a person has seen or experienced something newsworthy himself, he has EVERY RIGHT to pass that information along to others, assuming that any direct quotes are within the limits of Fair Use. What is the difference between telling everyone at a party about an article I read in Time Magazine, and blogging about it? A wider audience? Are free speech rights limited by audience size?
Make no mistake, free speech is the real right in question here. As long as internet users have free speech, they have the right to spread the news, and there is nothing the MSM can do about it. Even if all MSM news was completely locked down, or even completely removed from the internet, I could still buy and read a newspaper, sit at my computer desk, and tell the whole world about Obama getting the Nobel Peace Prize -- without plagiarizing the paper or committing any crime or misdeed whatsoever. And if my words are interesting enough and relevant enough, people will read them. Until the MSM accepts that fact and adapts their business model accordingly, they will suffer.
If model 2 impacts the primary production of content (the goose who lays the golden eggs), this model needs to be strongly considered as a threat. Gravity exists. As a society we can not just shrug and say 'whatever...'
What happens when writers, artists, journalists can no longer produce a living from the products they produce? How does this serve a civilized society? The big businesses will just move on to some other industry. When we have less qualified news outlets providing news, and investigating (this area of news is already in decline), how will this affect our ability to stay informed? Heresay, rumours? Same goes for any other creative field.
The loss of these products and services, just add to the race to the bottom in the marketplace. Less people working, more offshoring, less diversity... a vicious cycle.
A recent roommate of mine (Wharton grad) and her Gfs laughed at me because I actually pay for movies and music instead of downloading for free. She earns 6 figures a year and not only finds nothing wrong with stealing content, she feels entitled.
I think it's obvious that this is not only going to happen, it is already happening. So we have some choices here. One is that everyone on the internet can agree to give up what we Americans have Constitutionally guaranteed in the 1st amendment. Everyone can just decide that even though we have a legal right to tell other people about the news, we shouldn't, in order to protect the MSM. Frankly, that seems extremely unlikely.
The second choice would be the complete elimination of Fair Use. The "threats" that the AP and Murdoch want to eliminate include Facebook (which, when you post a link only pulls a headline and a couple of sentences) and their perennial foe, Drudge (which only quotes headlines -- mere sentence fragments). This would have far-reaching effects, including a need to except the "official" news media to allow them to quote political speeches and the like. Other questions would be raised, such as just how many words need to be strung together in the same order as a copyrighted work constitute a "quote." If an AP article says, "President Obama won," are those three words now off-limits for the rest of us? There may be questions about whether Fair Use can be tossed out without amending the Constitution, but they wouldn't be concerns for long. Sites such as Drudge will simply start re-phrasing their headlines. By not quoting the MSM article at all, they could avoid any questions about copyright infringement without actually changing the nature of their sites at all -- and without diminishing their "threat" to the MSM whatsoever. A link to an AP article titled "GOP's Snowe will vote for Democratic health bill" is not fundamentally different than the same link titled "GOP's Snowe voting for Democrats' health care bill," but does not contain any more than two words in a row that are identical. (And, BTW, when getting that example I realized that Drudge does NOT always even use the AP headline. The first headline I quoted was the AP's, and the second was from Drudge. And here I was going to make something up for the re-phrased example.) (Another BTW, I just quoted MORE than Drudge did from that article. Any elimination of Fair Use that prevented aggregators from collecting AP headlines and links would have to make what I just wrote illegal.) Bloggers already often re-tell news stories in their own words, so prohibiting them from using quotes would be of minimal impact. Once aggregators and bloggers simply stop using quotes and use their own words for headlines and to retell news stories, the MSM will be stuck in the same situation again. They will still have limitless competition from individuals online spreading the news, but they won't be able to cry copyright anymore. Their only choices will be to learn to deal, or to change the law again. Then what? Will we forbid individuals from even summarizing or retelling the news in their own words? You might call this a slippery slope, but I am not arguing that if we let the media start limiting news bloggers and aggregators then it will get out of control -- I am arguing that ONLY such authoritarian measures would allow the current media establishment to survive as it is. As long as we are free to fairly quote and link to the news, or retell the news in our own words, we pose a serious threat to the way they do business.
There is a third option, which is for the current media establishment to find a way to become something completely new. It's not the first time an industry has had to do this -- candle making had to survive the electric light bulb, didn't it? I'm not saying it won't be hard, it may even be as though the MSM dies and something new rises from the ashes. But the demand for reliable, accurate news has not died; it's bigger than ever! There's a fortune waiting for the company that figures out how to turn this massive demand into a money-producing endeavor.
So I ask you, do we have a moral obligation to give up free speech (either by widespread choice and self-regulation, or by statute) in order to prop up the current news media's choice not to change with the times? Or do we have a moral obligation to protect free speech, even if it means allowing the current structure to fail, and temporary hardship as a new structure emerges?
BTW, the comparison between quoting and linking news articles and illegally downloading entire songs or movies is fallacious. Regardless of Murdoch's accusation of "plagiarist," widely accepted "Netiquette" forbids the outright copying of written news articles outside of Fair Use. Aggregators obviously don't do this, since by nature they are just links to the actual articles. The vast majority of bloggers only quote the news and give their own commentary -- in fact it's the commentary that makes or breaks a news blogger's popularity. So, a more proper comparison would be between an aggregator or news blogger and a movie review site that includes quotes and an image from the movie.
Thank you for taking the time to respond so thoroughly!
There is a big difference between conversation and stealing content.
The demand for music and entertainment hasn't died either - that isn't helping the vast majority of musicians, whom have to sell beer cozies and t-shirts to make a living because their own music is out of their control and traded freely - without their permission or compensation. Do you know how many full size independent film companies exist in the US today? The answer is zero. Diversity has been narrowed. You have the option of watching major corporate releases or hobbyist releases on youtube, dvd, and the very occasional screening. The middle is gone. You'll find the middle has/is disappearing in all sorts of marketplaces and industries as well.
You can argue all you want for the end of gravity, your entitlement etc. Does it change physical laws?
If these large corps have too little ROI, they'll just take their $$$ and find another game to play. People can wallow in their 1st amendment rights while discussing the latest assumptions about an event that receives no news coverage. Or they can hold court on the latest celeb trainwreck. How do either of these serve an informed democratic republic? Free to talk - nothing to talk about... such irony lol.
This is the current environment in which we exist.
People steal content. These are the same people that shop at Wally world.
The same people that will not pay for news.
This is our consumable (disposable) society.
It's all interconnected.
We all are subject to gravity. There are no free lunches.
When the environment we live in affects our basic interests, changes may be required.
Someone's sacred bull may get gored in the process.
You said, "There is a big difference between conversation and stealing content." I completely agree with that statement, and the sentiment that *stealing* content is wrong, but since we still seem to be at odds I must assume that we have different ideas of what it means to steal content.
There is an actual societal construct that the vast majority of people accept which addresses the issue of what it means to steal another person's content. This is called copyright. Copyright is not a natural right like free speech, but rather a limitation on free speech that we all agree is for the general good. I have stated repeatedly that I agree that anyone, online or not, who actually violates the news medias copyright is in the wrong. Let me be explicit that copyright violations should be duly pursued and violators should be sued.
However, since our society has statutorily defined what it means to "steal" another person's creative work, I simply cannot understand what you mean when you say that someone who is explicitly NOT violating copyright is "stealing." In what sense is a news aggregator stealing anything when they follow the very definition of "not stealing" -- ie, Fair Use? In what sense would a blogger who retells the news in his own words be stealing, when he has not taken anything that actually belongs to the original reporter?
Unless you believe that a reporter who "finds" the news and reports it, then owns the facts of that news. In which case I ask this. If a reporter writes an article about a baseball game, does he then own the facts about that game? Can I write a blog entry about that game? Can I write about the game if I was there? Can I write about it if I watched the game on TV? Can I write about it if a friend attended or watched the game, and then told me what happened? Can I write about it if I read a description of the game in the news? At what point does it become unacceptable for me to write a blog entry about facts that are publicly known? At what point does the reporter who "owns" those facts get to tell me that I can't write about what I saw with my own eyes, heard with my ears, or read? Fortunately those questions have been answered, since legally in this country no one can copyright or claim ownership of facts.
So, I ask again. If Google News, Facebook, Drudge, news bloggers, etc. are by definition NOT violating the copyright of the news media, then how exactly are they stealing content?
PS, you again compared quoting news articles to outright stealing entire songs or movies. Do you not see the difference between copying an entire article / song / movie and quoting PART of an article / song / movie? Do you see the difference between posting the new Disney flick to the newsbins so people can download and watch the movie without paying, and posting a clip of the movie in a review that encourages people to go out and see it? Do you see the difference between copying a book, and writing something that includes the title of the book and some quotes? Do you see the difference between copying a news article and quoting it?
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WTF?