Mashable - The Social Media Guide - Latest Comments in 60% of Twitter Users Quit Within the First Month

Re: 60% of Twitter Users Quit Within the First Month

timothy joseph shaw — Mon, 07 Sep 2009 10:36:53 -0000

Twitter would retain users for long periods of time if it allowed longer comments.

Re: 60% of Twitter Users Quit Within the First Month

joette — Fri, 04 Sep 2009 23:51:52 -0000

I agree with those finding Twitter a bit unappealing. I've only been tweeting about a month, and while the occasional "real" connecting is nice, I find it hard to remain interesting. I don't need to tweet about what I'm doing every few minutes or hours. Plus, some tweet so much it's like a rain storm on my page. I'm an oddball who actually prefers to spend time away from my computer, have time to think, reflect and be in creation of something. I really value connections of substance. I guess I'll hang in there for a bit longer, though I'm rarely tweeting already...

Re: 60% of Twitter Users Quit Within the First Month

alezzzorz — Fri, 24 Jul 2009 11:57:39 -0000

I'm very often just using twhirl to update my twitter, but recently because twhirl uses so much memory to just have running in the background, i've visitly twitter.com instead. I never knew using twhril would affect twitter's ratings.

Re: 60% of Twitter Users Quit Within the First Month

scott — Wed, 08 Jul 2009 17:17:46 -0000

I think people are still a bit confused as to what twitter has that the rest doesn't. Many people use twitter for different reasons but as we know it s most effective point is online marketing.
Twitter is an evergrowing social network and will continue to grow especially with all the media and celebritie coverage. Twitter has an edge in the way of Connection! I know all networking sites are socially connected thats the point of them isn't it but twitter can connect entire communities with different skills, backgrounds and experience, all in the goal that they are either trying to make some money or help people out. when twitter took off it must of been an affiliates dream come true as this is a site that can generate x amount of leads from an update this does not happen on facebook or bebo and even if it did you will only have a specific audience. Twitter will continue to grow and those who leave it in the first few month dont understand it, twitter is its waiting gold it s going to be huge,
David & Goliath Twitter & Facebook

Re: 60% of Twitter Users Quit Within the First Month

scott — Wed, 08 Jul 2009 17:15:02 -0000

Re: 60% of Twitter Users Quit Within the First Month

Jeremy Goldman — Mon, 15 Jun 2009 23:33:58 -0000

Interesting post! I enjoyed it, as it really shows that Twitter isn't ready for primetime in many ways - and might have gotten all this media attention a little too soon. Part of it is that people don't know what they actually expect as a return for the time they spend investing in Twitter as a tool. I just put together a post on the topic at http://wherestheroi.com/twi... that tries to cover that.

Re: 60% of Twitter Users Quit Within the First Month

Nielsen — Fri, 15 May 2009 16:40:51 -0000

We did a follow up story that then did track usage on tweetdeck, etc. The findings were pretty consistent: http://blog.nielsen.com/nie...

Re: 60% of Twitter Users Quit Within the First Month

Joy — Mon, 11 May 2009 15:15:21 -0000

I think it's because Twitter doesn't make much sense to the new user. I thought it was supposed to be a social network but everyone seems to be selling something and there's so many things you have to learn about twitter that aren't used in any other social networks. Why work that hard for something when there are so many alternatives.

Re: 60% of Twitter Users Quit Within the First Month

Want to know why? — Wed, 06 May 2009 12:56:11 -0000

People share why they quit here at http://www.twitters.in

Re: 60% of Twitter Users Quit Within the First Month

ann — Mon, 04 May 2009 15:16:36 -0000

It would be easy to agree with the stats, I have had my Twitter account for about 4 months, and did not have a clue what to do with it, it was only when I started analyzing what was going on and the many tools like TweedDeck and retweet etc that you get it.

I love what I am able to achieve with it and encourage everyone to stick with the program.

Re: 60% of Twitter Users Quit Within the First Month

Cage — Mon, 04 May 2009 07:18:15 -0000

When you first tell people about Twitter, they usually don't understand why they should be on Twitter. I think Twitter is a fad product which will eventually become a part of another more developed social networking site or some other system. I see Twitter more as a utility than I do a social networking site, maybe this is why the retention is not as high? It just seems like it needs more meat on the bones.

Re: 60% of Twitter Users Quit Within the First Month

Rob — Sun, 03 May 2009 23:42:14 -0000

Yeah, this doesn't make much sense - most people sign up on the website, and then download a client. BOGUS statistics!!!

Re: 60% of Twitter Users Quit Within the First Month

MasterSaji — Sun, 03 May 2009 12:07:25 -0000

Interesting. I would blame Oprah instead, though. Or It's America's ADD? Actually I really think it's because the users who leave never had a chance to follow me on Twitter!

Re: 60% of Twitter Users Quit Within the First Month

Soho Sales Coaching — Sat, 02 May 2009 23:03:56 -0000

Perhaps 60% of Twitter users quit within the first month because they realize they're spreading themselves too thin. I encourage clients to identify the top-3 ways of consistently reaching a large number of your ideal target customer. Emphasis on 'consistently' and 'ideal'. Check out this blog post: http://tiny.cc/towia

Re: 60% of Twitter Users Quit Within the First Month

Soho Sales Coaching — Sat, 02 May 2009 23:01:36 -0000

Re: 60% of Twitter Users Quit Within the First Month

tom — Fri, 01 May 2009 22:30:20 -0000

It's difficult for me to imagine that people using apps would never go back to logging into their account online and tweeting. As far as I know the only way to follow people is to log into your account. So I guess if most users find all of the people they want to follow within the first month, they might decide that they never have to log in again because of web apps like tweet later, but that seems unlikely.

Re: 60% of Twitter Users Quit Within the First Month

roxie — Fri, 01 May 2009 19:27:39 -0000

I agree with the first commenter. I went from Twitter Web to Twitter app in a matter of hours... you don't have to be "experienced" or "addicted" to click a button and download an app....

Re: 60% of Twitter Users Quit Within the First Month

Caleb — Fri, 01 May 2009 17:45:25 -0000

I don't mind that the retention rates are low, but it seems that whoever is left there have a tremendous stickiness with the site. I've only been in twitter for a few but the amount of conversation, following and the fact that a lot of tweeps are there the whole day all the way to 2 and 3 AM is outstanding. The statistics Nielsen has shown does not account for the loyalty of those who are currently there, the interaction that transpires and the businesses that thrive and benefit from the twitter environment.

This is great, informative news that shouldn't break any tweeps heart :-)

Re: 60% of Twitter Users Quit Within the First Month

Daiv Russell — Fri, 01 May 2009 17:23:03 -0000

Precisely what *I* was thinking as I read the article, which removes 95% of the shock value of the article title.

- Daiv http://Twitter.com/DaivRawks

Re: 60% of Twitter Users Quit Within the First Month

Spirestar — Fri, 01 May 2009 14:55:35 -0000

Twitter is like going to the ice cream store for one flavor - novelty. Facebook and Myspace are both personal webpages that offer the widest range of flavors. But clearly all of the attention is trying to leverage that 'fresh new flavor' thang. But how many Social Networks does a productive soul really need.

Re: 60% of Twitter Users Quit Within the First Month

Eric Stoffle — Fri, 01 May 2009 11:20:58 -0000

I would imagine there is a large percentage of people who drop off after the first month, and for a variety of reasons. One reason, Twitter takes practice. I think there is a steeper learning curve with Twitter than with Myspace and Facebook.

Re: 60% of Twitter Users Quit Within the First Month

Shakir Razak — Thu, 30 Apr 2009 22:38:23 -0000

Hi,

Why do the twitterati seem surprised.

Whatever people want to make of it, it is primarily just a micro-blog, and like the original bigger-brother blogs, there's been a whole load of evangelising of it, people will experiment, try to post regularly, but normal people with rounded lives will generally get bored or lack time.

Eventually a group of professional will get together and think it would be a good idea to merge their efforts and tweet about specific niches, they might call it the TweetCrunch Network.

We will simply return to the largest twitterers replicating ye olde' days of pager-alerts and rss feeds!

Google will still be the primary conduit for most activities on the web for most people ;)

Kind regards,

Shakir Razak

Re: 60% of Twitter Users Quit Within the First Month

Ebony Wiresinger — Thu, 30 Apr 2009 07:38:22 -0000

Well, arguably you probably should. If after some time no one is interested in what you have to say why continue to share it with the online universe? There are personal journals for that.

Re: 60% of Twitter Users Quit Within the First Month

Television Voyeur — Thu, 30 Apr 2009 04:01:04 -0000

that's not true, I think more people access twitter via the web direct than through applications. Look at the public timeline to see this.

Re: 60% of Twitter Users Quit Within the First Month

Juan Lulli — Thu, 30 Apr 2009 00:28:21 -0000

I don't understand. Every tweet that is chirped from tweetdeck is routed through the twitter.com network. Otherwise, how is it that every tweet from tweetdeck is captured, processed, and displayed on twitter.com? If this is true, then the Nielsen numbers are 100% accurate. Can someone elucidate.