Mashable - The Social Media Guide - Latest Comments in 5 Elements of a Successful Facebook Fan Page

Re: 5 Elements of a Successful Facebook Fan Page

alisonjuli23 — Sun, 13 Sep 2009 09:44:40 -0000

THE web first article marketing agency
www.contentunltd.com

Re: 5 Elements of a Successful Facebook Fan Page

laurabetterly — Sat, 12 Sep 2009 09:40:06 -0000

Great article.

I personally think that Facebook Fan pages as well as groups will become more valuable when it's relatively easier to find the ones you belong to from the navigation.

I have a group I'm a moderator of, and it takes me a ton of time to get others who are members to be able to find again.

Yes, I know it's on the bottom left of the page and all you have to do is click on it. I'm just telling you that the average human can't find it even with those instructions. I don't tend to think the group I'm working with have particularly low IQ's, so I think that Facebook needs to rework their strategy on this.

My .02
Laura Betterly
http://www.yadayadamarketin...

Re: 5 Elements of a Successful Facebook Fan Page

Toby Dayton — Fri, 21 Aug 2009 15:23:01 -0000

This is an excellent article with outstanding advice for companies. Companies are doing incredibly creative and engaging things on Facebook, but there are also many companies that need help in understanding how to best leverage Facebook (and social media in general). This article is a great start.

Another tip that I would add is looking for ways in which Facebook can integrate content, features, resources, and features from a company's own corporate website (which is similar in some ways to your #1 and #2 but more specific to a company's website). Some might scream that a company's Facebook page should be entirely distinct from their company website and no duplication should exist, but I'd vehemently disagree. A company might have phenomenal material on their site, and using Facebook to distribute that to fans who may or may not ever get to the company's website itself makes a lot of sense.

In the area of jobs, for example, there is a new Facebook app released by LinkUp (which is part of JobDig) that allows companies to publish job listings from their company's career portal on their corporate website on to their corporate fan page on Facebook. Jobs can appear in a box on the company's Facebook Wall and/or in a separate Jobs tab on the Facebook page. All jobs link back to the specific listing on the company's website where job seekers can apply straight into the company's applicant tracking system (ATS). The app (called 'Current Jobs At Our Company') works automatically, as LinkUp's search engine indexes sites every day and makes all necessary changes automatically. It's a great Facebook app that allows companies to more effectively leverage the tremendous power of social media in their recruiting efforts.

Re: 5 Elements of a Successful Facebook Fan Page

princess — Thu, 20 Aug 2009 15:50:16 -0000

yah ryt

Re: 5 Elements of a Successful Facebook Fan Page

princess — Thu, 20 Aug 2009 15:43:06 -0000

Not really its just ok! its your belief so i understand

Re: 5 Elements of a Successful Facebook Fan Page

Chair Hire — Thu, 13 Aug 2009 05:51:04 -0000

Great article, it is tough however to get too excited about some products and industries and therefore develop a fan following.

Does anyone know how Victoria's Secret gets that homepage that seems to be customisable?

Re: 5 Elements of a Successful Facebook Fan Page

Key Yessaad — Sun, 09 Aug 2009 15:52:31 -0000

Excellent thoughful article...

Re: 5 Elements of a Successful Facebook Fan Page

Mubashir Usmani — Fri, 07 Aug 2009 09:21:58 -0000

This is awesome....
Here is an example of how we have used these things to make this page a success

http://www.facebook.com/ind...

Check it

Re: 5 Elements of a Successful Facebook Fan Page

Julianna — Thu, 06 Aug 2009 18:44:56 -0000

These are great tips. My company's fan page had a rush of fans when it first launched, but then we hit a bit of a lull. We then offered a iTunes gift certificate to the 100th fan. It was a great way to build momentum again. I also link my company's blog to the fan page. I only do it once a week, though, to avoid being annoying. I get irritated by certain fan pages that come up in my news feed several times a day, and have turned off their notifications.
I want to stay on their minds, but not necessarily in their faces.

Julianna Walters
www.facetimepdx.com

Re: 5 Elements of a Successful Facebook Fan Page

clarissa27 — Wed, 29 Jul 2009 20:40:07 -0000

Hello Craig....Remember me....Long time ago...funny what you bump into on the internet.
Not Mrs Goodall any more....
Hope you are happy..
All good wishes,
Clarissa

Re: 5 Elements of a Successful Facebook Fan Page

Sean Rusinko — Tue, 28 Jul 2009 10:43:21 -0000

and by want, i meant don't want your page to get stale

Re: 5 Elements of a Successful Facebook Fan Page

Sean Rusinko — Tue, 28 Jul 2009 10:41:36 -0000

I think #2 is the most important. You leave out one key component: the necessity of being able to maintain the page. I think it's more of an effort than most expect because you want the page to get stale - but at the same time, you don't want to be too loud and annoy people. So, choosing the most relevant content and steadily posting it will keep fan coming. Thanks!
3 questions to determine whether a fan page is appropriate for your business:
http://www.verndale.com/Our...

Re: 5 Elements of a Successful Facebook Fan Page

Carter — Mon, 20 Jul 2009 02:19:15 -0000

Good article. I am a Facebook Pages expert. If anyone needs help then please feel free to contact me and see what we can work out. mwjwork [at] gmail [dot] com.

Re: 5 Elements of a Successful Facebook Fan Page

Phil Novara — Thu, 09 Jul 2009 14:20:25 -0000

We just created our fan page and have yet to publish it, so this information helps tremendously! I was in the dark on building a fan page.

I think we will attempt to leverage our personal pages to the fan page. Any thoughts on this?

Re: 5 Elements of a Successful Facebook Fan Page

Bill M — Fri, 26 Jun 2009 03:42:58 -0000

Speaking of being successful with business on Facebook, I want you to see this whole video, I was blown away...toward the end with Facebook is very profound!

http://www.viddler.com/expl... (make sure you watch the whole video for how this connects with Facebook)

Contact me when you are done, I want to know your opinion.

Bill Muth
(847) 682-4511
billhealth@aol.com

"Leaders are visionaries with a poorly developed sense of fear and no concept of the odds against them."
-- Robert Jarvik, Developer of the Artificial Heart

Re: 5 Elements of a Successful Facebook Fan Page

Michelle Dale — Tue, 23 Jun 2009 07:00:03 -0000

Very informative and helpful. These Apps will definitely empower online marketers and fanpage owners too.

Re: 5 Elements of a Successful Facebook Fan Page

Mike the Gardener — Mon, 08 Jun 2009 08:57:52 -0000

thanks, I just created my fan page and definitely can use the advice

Regards,
Mike the Gardener

Re: 5 Elements of a Successful Facebook Fan Page

Samantha Ferguson — Thu, 04 Jun 2009 10:13:54 -0000

This is very helpful information! I'm lookinig to start a fan page on facebook, but I was wondering about landing pages.
I am aware I can control the landing pages of fans versus non-fans, but waht if my business has has a few different market segments?
I want to know if I can control the landing pages for different segments of my market???

Re: 5 Elements of a Successful Facebook Fan Page

powstash — Thu, 04 Jun 2009 01:23:30 -0000

Thank you for your insights. I've been searching for some time about how to add RSS to a fan page and move it to the wall. Once again, comments are as valuable if not more so than the original post (not that the OP wasn't insightful)

Re: 5 Elements of a Successful Facebook Fan Page

MayankDhingra — Mon, 01 Jun 2009 11:42:58 -0000

Many Thanks for sharing this :)

Re: 5 Elements of a Successful Facebook Fan Page

Michelle — Thu, 28 May 2009 09:47:30 -0000

Some friendly feedback on some technical issues:
I am disappointed to not be able to figure out how to print his page. The font is rather large and there is no "printable version"? It is possible I missed it, but I have looked both high and low. :) Since I now wear reading glasses and staring at the computer screen means my attention span's a little short, I would print the article for the purposes of reading as well as making notes. The left margin on the page is almost non-existent, and that's no problem except that it makes it slightly more difficult to read for some reason. The old white-space effect at play?

Re: 5 Elements of a Successful Facebook Fan Page

Anisha Mayor — Tue, 19 May 2009 11:28:29 -0000

Thats very informative. I am curious about the Feacebook pages that are specific to a cause....see ADHD Moms by McNeil Pediatrics, Bayer@Strong by Bayer. A lot of large pharma havd joined the Facebook bandwagon and are now promoting a cause through lightly branded pages. What are the successful elements of such a strategy specifically for the helathcare industry?

Re: 5 Elements of a Successful Facebook Fan Page

Darci Niszczak — Thu, 14 May 2009 15:48:40 -0000

hopefully you found the answer to your question already, but I just saw something about this today... the vanity urls were only offered to some of the big companies involved in the fb page start-up, so not yet available to the rest of us

Re: 5 Elements of a Successful Facebook Fan Page

Darci Niszczak — Thu, 14 May 2009 15:40:06 -0000

Great article, thanks, Samir!

Re: 5 Elements of a Successful Facebook Fan Page

Katie Freiling — Wed, 06 May 2009 20:46:08 -0000

Thanks so much for the great info! I'm definitely going to look into creating a FB fan page now for my business! :)