We would have loved to have been included on your list, but we suppose we're just not "big" enough. :-)
Seriously, we're @resideo over on Twitter, and have been slowly building a great community of followers and followees. We not only post news, info & deals for the 40,000+ hotels and resorts we have available for booking in our system, but we also try and actively help folks that are looking for a hotel to stay at.
We would have loved to have been included on your list, but we suppose we're just not "big" enough. :-)
Seriously, we're @resideo over on Twitter, and have been slowly building a great community of followers and followees. We not only post news, info & deals for the 40,000+ hotels and resorts we have available for booking in our system, but we also try and actively help folks that are looking for a hotel to stay at.
A feed of some of the random answers that we give out everyday - this is what people have said about it (since starting the feed just before Xmas)
"Get involved, it's brilliantly trivial!" "@aqa63336 love it! " "The "Any Question Answered" service streams awesome random facts." "Thoroughly enjoying the @aqa63336 feed. Bring on the random facts!" "Excited to follow AQA RT @aqa63336"
Paul Cockerton
· 10 months ago
A feed of some of the random answers that we give out everyday - this is what people have said about it (since starting the feed just before Xmas)
"Get involved, it's brilliantly trivial!" "@aqa63336 love it! " "The "Any Question Answered" service streams awesome random facts." "Thoroughly enjoying the @aqa63336 feed. Bring on the random facts!" "Excited to follow AQA RT @aqa63336"
Susanne
· 10 months ago
I enjoyed this a lot. Didn't know some of those brands were on Twitter. Looking forward to seeing more lists like this with different categories.
Susanne
· 10 months ago
I enjoyed this a lot. Didn't know some of those brands were on Twitter. Looking forward to seeing more lists like this with different categories.
amy
· 10 months ago
that surely is helpful. i didn't even know about all of them.
Thank you for the article about these brands. While I know I'm not on your top list, Adam & Eve has been Twittering about our promotions and interacting with our customers for about a year now. I'm always looking for new ways to utilize Twitter effectively, and having your list of these top brands will definitely give me more research to do! Maybe when you redo your list, we'll be on it - even though the products that we sell are more risque than others.
From my experience though, I love that Twitter gives me a way to get closer to our customers, especially since our market deals with very sensitive issues. I am able to see what people are curious about or what's the subject of the day and I can then use that information to showcase the products that we have that are on topic. I think Twitter has made our website much more topical and current for the trends of my industry. Plus, I've received invaluable tips and suggestions about our products from my followers that have been implemented. I always welcome the suggestions!
Thank you for the article about these brands. While I know I'm not on your top list, Adam & Eve has been Twittering about our promotions and interacting with our customers for about a year now. I'm always looking for new ways to utilize Twitter effectively, and having your list of these top brands will definitely give me more research to do! Maybe when you redo your list, we'll be on it - even though the products that we sell are more risque than others.
From my experience though, I love that Twitter gives me a way to get closer to our customers, especially since our market deals with very sensitive issues. I am able to see what people are curious about or what's the subject of the day and I can then use that information to showcase the products that we have that are on topic. I think Twitter has made our website much more topical and current for the trends of my industry. Plus, I've received invaluable tips and suggestions about our products from my followers that have been implemented. I always welcome the suggestions!
Thanks for the great post on Twitter examples and all the hard work to pull this together. Brands using Twitter seem to be expanding every day! The best ones are really working on using this to build community, as you said. I can't wait to share this with my UCSD students later this term.
Becky Carroll
· 10 months ago
Thanks for the great post on Twitter examples and all the hard work to pull this together. Brands using Twitter seem to be expanding every day! The best ones are really working on using this to build community, as you said. I can't wait to share this with my UCSD students later this term.
Great post, of all that were listed I just had to follow the "King" for his witty answer to your identity question. Classic!
Scott Prock
· 10 months ago
Great post, of all that were listed I just had to follow the "King" for his witty answer to your identity question. Classic!
Pudge
· 10 months ago
I can't believe I didn't think of this right after I read it, but what about Xbox Live and @majornelson? He's probably one of the most popular guys on Twitter.
Pudge
· 10 months ago
I can't believe I didn't think of this right after I read it, but what about Xbox Live and @majornelson? He's probably one of the most popular guys on Twitter.
Lacy Kemp
· 10 months ago
Twitter has allowed us (RealNetworks) to have great interaction with our customers, and also with people who are curious about our products. It's been priceless for me to be able to communicate with the Twitter public and take their point of view and their suggestions, praise and criticism and incorporate it into our business. And while I spend a great deal of time on Twitter for work, the real reward is getting to know so many awesome people all over the world. It really is a fascinating study in social interaction.
Lacy Kemp
· 10 months ago
Twitter has allowed us (RealNetworks) to have great interaction with our customers, and also with people who are curious about our products. It's been priceless for me to be able to communicate with the Twitter public and take their point of view and their suggestions, praise and criticism and incorporate it into our business. And while I spend a great deal of time on Twitter for work, the real reward is getting to know so many awesome people all over the world. It really is a fascinating study in social interaction.
Evan
· 10 months ago
Wow...amazing run down. Very inspirational and something to shoot for in 2009.
Evan
· 10 months ago
Wow...amazing run down. Very inspirational and something to shoot for in 2009.
Jim Deitzel
· 10 months ago
Excellent post. Very, Very creative!
Jim Deitzel
· 10 months ago
Excellent post. Very, Very creative!
Dara
· 10 months ago
Great post. Just wonder what criteria you used to pick these 40 brands. That would be useful for those who want to make the list next time.
Cheers!
Dara
· 10 months ago
Great post. Just wonder what criteria you used to pick these 40 brands. That would be useful for those who want to make the list next time.
Cheers!
Ed Nicholson
· 10 months ago
Tyson Foods has donated 420,000 pounds of food to Feeding America food banks, and generated more than 4100 comments to blog posts informing of hunger in the U.S. through comment-for-donation efforts communicated through social media. Twitter has been critical to the success. @TysonFoods
Ed Nicholson
· 10 months ago
Tyson Foods has donated 420,000 pounds of food to Feeding America food banks, and generated more than 4100 comments to blog posts informing of hunger in the U.S. through comment-for-donation efforts communicated through social media. Twitter has been critical to the success. @TysonFoods
Ryan Miller
· 10 months ago
Great Post. I'd be curious to see how quickly the 'go to' posters change as more and more people and businesses get onto Twitter. With everything happening so fast, I wonder if this will cement their authority, start a rapid changing of the guard cycle, or affect the medium in a negative way as one could argue with MySpace. Thanks for a great read though.
-RM @ryancmiller
Ryan Miller
· 10 months ago
Great Post. I'd be curious to see how quickly the 'go to' posters change as more and more people and businesses get onto Twitter. With everything happening so fast, I wonder if this will cement their authority, start a rapid changing of the guard cycle, or affect the medium in a negative way as one could argue with MySpace. Thanks for a great read though.
-RM @ryancmiller
Ted C.
· 10 months ago
As far as entertainment goes, I wish I would have known you were compiling this list. I maintain the Kerasotes ShowPlace Theatres Twitter, and it is currently the only of its type in our industry as far as Movie Theatres go. I give away movie themed clothing and other paraphernalia, movie tickets and hold trivia contests online.
I also find Twitter to be a great tool for customer recovery when I find people who had poor experiences. Maintaining this twitter has become an integral part of my day, and helps keep office life fun!
As far as entertainment goes, I wish I would have known you were compiling this list. I maintain the Kerasotes ShowPlace Theatres Twitter, and it is currently the only of its type in our industry as far as Movie Theatres go. I give away movie themed clothing and other paraphernalia, movie tickets and hold trivia contests online.
I also find Twitter to be a great tool for customer recovery when I find people who had poor experiences. Maintaining this twitter has become an integral part of my day, and helps keep office life fun!
In the Finance category we're fully engaged in Twitter and using it with our three exchanges (CME, CBOT, NYMEX) -- @CMEGroup. If you want to know what's going on in the financial markets we are using Twitter to converse about our industry (commodities, regulation, finance, economics).
Allan Schoenberg
· 10 months ago
In the Finance category we're fully engaged in Twitter and using it with our three exchanges (CME, CBOT, NYMEX) -- @CMEGroup. If you want to know what's going on in the financial markets we are using Twitter to converse about our industry (commodities, regulation, finance, economics).
Steve
· 10 months ago
Jenn, when do you ever sleep? Yet another well written and informative post that I was immediately able to use and will share with my clients and my students.
@northlight
Steve
· 10 months ago
Jenn, when do you ever sleep? Yet another well written and informative post that I was immediately able to use and will share with my clients and my students.
@northlight
Justin Copeland
· 10 months ago
You missed the boat with the Sports category. The Phoenix Suns are well represented with several members of their front office on Twitter and even Shaq (@THE_REAL_SHAQ). @PhoenixSuns is the official Suns account and others in the office can be found here http://triangletweetup.org/2009/01/15/nbatweetup/
Justin Copeland
· 10 months ago
You missed the boat with the Sports category. The Phoenix Suns are well represented with several members of their front office on Twitter and even Shaq (@THE_REAL_SHAQ). @PhoenixSuns is the official Suns account and others in the office can be found here http://triangletweetup.org/2009/01/15/nbatweetup/
Richard Brewer-Hay
· 10 months ago
How many on the list use Twitter to live blog earnings? eBay will be doing it for the third consecutive quarter this afternoon @ebayinkblog.
I haven't seen that many other companies do that yet.
Cheers, RBH
Richard Brewer-Hay
· 10 months ago
How many on the list use Twitter to live blog earnings? eBay will be doing it for the third consecutive quarter this afternoon @ebayinkblog.
I haven't seen that many other companies do that yet.
Cheers, RBH
Eric Hillerns
· 10 months ago
Excellent collection of brand case studies employing Twitter. We follow some of them and hold their online efforts in high regard and we're so very pleased to see our beloved Blazers on the list. They deserve the attention.
We've been working on what Twitter means for our brand development practice at Pinch. A Design Office. At this point, we've been inspired by the people who we've come to meet by way of our little service related to brand, design, and sustainability (www.twitter.com/@Pinch_Bespoke) and we have entered into some long-term relationships as a result. Quite simply, Twitter has been an amazing tool.
Thanks for your efforts in compiling this list. Well done.
Kindly, Eric Hillerns Pinch. A Design Office.
Eric Hillerns
· 10 months ago
Excellent collection of brand case studies employing Twitter. We follow some of them and hold their online efforts in high regard and we're so very pleased to see our beloved Blazers on the list. They deserve the attention.
We've been working on what Twitter means for our brand development practice at Pinch. A Design Office. At this point, we've been inspired by the people who we've come to meet by way of our little service related to brand, design, and sustainability (www.twitter.com/@Pinch_Bespoke) and we have entered into some long-term relationships as a result. Quite simply, Twitter has been an amazing tool.
Thanks for your efforts in compiling this list. Well done.
Kindly, Eric Hillerns Pinch. A Design Office.
Jenna Petroff
· 10 months ago
@jennapet (Jenna Petroff) here. Head tweeter for @hardees. My counterpart @bethmansfield tweets for @carlsjr. Open to any convo about our Twitter experience.
Jenna Petroff
· 10 months ago
@jennapet (Jenna Petroff) here. Head tweeter for @hardees. My counterpart @bethmansfield tweets for @carlsjr. Open to any convo about our Twitter experience.
Debbie Curtis-Magley
· 10 months ago
Great profile on the many ways that brands are using Twitter. At UPS, we recently launched @UPS_New to share news and service updates. I've also started to use my personal Twitter account to connect with customers who experience service issues. Thanks for sharing these stories.
Debbie Curtis-Magley
· 10 months ago
Great profile on the many ways that brands are using Twitter. At UPS, we recently launched @UPS_New to share news and service updates. I've also started to use my personal Twitter account to connect with customers who experience service issues. Thanks for sharing these stories.
Julie @SocialMedia411
· 10 months ago
Nice list and breakdown of each Jennifer. It's nice to see brands using the Twitter to reach out / experiment with something other than PR and earning releases.
Let the experiment continue!
Julie @SocialMedia411
· 10 months ago
Nice list and breakdown of each Jennifer. It's nice to see brands using the Twitter to reach out / experiment with something other than PR and earning releases.
Let the experiment continue!
Saul Colt
· 10 months ago
Hey Mashable!
These lists are fun to read and always entertaining! My problem is that the same people get brought up over and over and it seems like no further investigation goes into finding the real people who are doing interesting things on Twitter.
I personally don't understand why a company like Intuit would be added to the list before FreshBooks.com (@freshbooks). Intuit has approx 7500 employees and millions of customers and yet only 1154 people follow them.
FreshBooks on the other hand is a company of less then 30 and we have 2174 followers and have been mentioned by the folks at Twitter as the first company to offer tech support through their service. Heck we do tonnes of cool stuff on twitter like have contests for cereal and really engage with our customers.
Another interesting thing to note is that we follow 2385 people and have 2174 following us back. Pretty interesting ratio while Intiut (and I use this example only because they are taking a slot in the category we should be in) is following about twice the number of people following them.
Now if I was Jack McCoy or Perry Mason I would pause dramatically and walk back to my chair allowing you to form your own conclusions.
Saul Colt Head of Magic (and the unnoficial mayor of Twitter) FreshBooks.com
Saul Colt
· 10 months ago
Hey Mashable!
These lists are fun to read and always entertaining! My problem is that the same people get brought up over and over and it seems like no further investigation goes into finding the real people who are doing interesting things on Twitter.
I personally don't understand why a company like Intuit would be added to the list before FreshBooks.com (@freshbooks). Intuit has approx 7500 employees and millions of customers and yet only 1154 people follow them.
FreshBooks on the other hand is a company of less then 30 and we have 2174 followers and have been mentioned by the folks at Twitter as the first company to offer tech support through their service. Heck we do tonnes of cool stuff on twitter like have contests for cereal and really engage with our customers.
Another interesting thing to note is that we follow 2385 people and have 2174 following us back. Pretty interesting ratio while Intiut (and I use this example only because they are taking a slot in the category we should be in) is following about twice the number of people following them.
Now if I was Jack McCoy or Perry Mason I would pause dramatically and walk back to my chair allowing you to form your own conclusions.
Saul Colt Head of Magic (and the unnoficial mayor of Twitter) FreshBooks.com
Keith Burtis
· 10 months ago
Jen, Thank you so much for the mention here. I hope I am able to continue to live up to one of your 40 top brands. There are a lot of great brands out there now on twitter and it has to be hard to narrow them all down! Thanks again! Keith (@BestBuyRemix)
Keith Burtis
· 10 months ago
Jen, Thank you so much for the mention here. I hope I am able to continue to live up to one of your 40 top brands. There are a lot of great brands out there now on twitter and it has to be hard to narrow them all down! Thanks again! Keith (@BestBuyRemix)
Jessica Nunemaker
· 10 months ago
Aw, shucks.
I don't see Viscape on there yet! Happily enough, we have over 1,000 followers and our brand isn't even a year old yet! (of course, our Twitter account is a lot younger than that!) We're growing all the time -- we'll make it next year. ;)
Great list. Thanks for sharing!
Regards, Jessica Nunemaker Community Manager/Viscape
Live It. Love It. Share It.
Jessica Nunemaker
· 10 months ago
Aw, shucks.
I don't see Viscape on there yet! Happily enough, we have over 1,000 followers and our brand isn't even a year old yet! (of course, our Twitter account is a lot younger than that!) We're growing all the time -- we'll make it next year. ;)
Great list. Thanks for sharing!
Regards, Jessica Nunemaker Community Manager/Viscape
Live It. Love It. Share It.
Mick Thompson
· 10 months ago
I agree with Saul of freshbooks. They are awesome on twitter, very engaging. Really this post was about the biggest brands on twitter...not the best.
@freshbooks...thanks again for the cereal, that was awesome!
Mick Thompson
· 10 months ago
I agree with Saul of freshbooks. They are awesome on twitter, very engaging. Really this post was about the biggest brands on twitter...not the best.
@freshbooks...thanks again for the cereal, that was awesome!
Michael at Qatar Airways
· 10 months ago
Hi there. Great write-up! Qatar Airways was the first major overseas airline outside the US to actively use Twitter, and we couldn't be more happy. I hope the next time you're doing a write-up that we'll make your list of top companies. We're trying hard, and after about a half a year, we're getting a lot out of twitter.com/qatarairways. Like JetBlue said, it's an incredible listening tool. Have a look. It's still quite new, but I hope you'll agree, we've got one of the coolest skins in the industry! Happy travels from Qatar.
Michael at Qatar Airways
· 10 months ago
Hi there. Great write-up! Qatar Airways was the first major overseas airline outside the US to actively use Twitter, and we couldn't be more happy. I hope the next time you're doing a write-up that we'll make your list of top companies. We're trying hard, and after about a half a year, we're getting a lot out of twitter.com/qatarairways. Like JetBlue said, it's an incredible listening tool. Have a look. It's still quite new, but I hope you'll agree, we've got one of the coolest skins in the industry! Happy travels from Qatar.
Diane
· 10 months ago
Great article. An index for each co would be good at the top of the article, in case someone just wants to read about a particular company and not auto co, etc.
Diane
· 10 months ago
Great article. An index for each co would be good at the top of the article, in case someone just wants to read about a particular company and not auto co, etc.
Cure Dream
· 10 months ago
Maybe I'm a weirdo, but this list makes me want to erase my twitter account!
Cure Dream
· 10 months ago
Maybe I'm a weirdo, but this list makes me want to erase my twitter account!
John Wang
· 10 months ago
I also agree with Saul. Just because a company is on Twitter posting information, doesn't actually mean that they are responding or providing good information/service.
Disqus is also on Twitter and they have a team that monitors the @disqus account. They help you get set up and also troubleshoot any problems.
John Wang
· 10 months ago
I also agree with Saul. Just because a company is on Twitter posting information, doesn't actually mean that they are responding or providing good information/service.
Disqus is also on Twitter and they have a team that monitors the @disqus account. They help you get set up and also troubleshoot any problems.
Kathleen Hessert
· 10 months ago
As wonderful as these brands are at using twitter, there is a serious ommision. Shaquille O'Neal is as global a brand as any on your list, has repeatedly been credited wit taking twitter mainstram and is hilarious and frequent with his tweets. THE_REAL_SHAQ is a stellar brand in and of himsef. It's his brand as much as his tweets that accelerated his follower community
Kathleen Hessert
· 10 months ago
As wonderful as these brands are at using twitter, there is a serious ommision. Shaquille O'Neal is as global a brand as any on your list, has repeatedly been credited wit taking twitter mainstram and is hilarious and frequent with his tweets. THE_REAL_SHAQ is a stellar brand in and of himsef. It's his brand as much as his tweets that accelerated his follower community
Lee H. Baucom, Ph.D.
· 10 months ago
Thanks for the note! We've been working on Twitter as a quick connection, @savethemarriage and @thriveology Good to see what others are doing.
I agree with an above commentor about the Phoenix Suns. Even @PhoenixSunsGirl is very active on twitter and organizing activities. I hear the Suns do the best out of all sports teams. We need to get MLB and the NFL on board ASAP as well as some niche sports.
Amani
· 10 months ago
Very nice rundown. Nice new companies on here.
I agree with an above commentor about the Phoenix Suns. Even @PhoenixSunsGirl is very active on twitter and organizing activities. I hear the Suns do the best out of all sports teams. We need to get MLB and the NFL on board ASAP as well as some niche sports.
Shawn Scott
· 10 months ago
I would definitely have to say you completely missed the boat with the sports teams as well. There's no way you can leave out the Suns when they lead all sports teams, and probably most brands in general with Tweeting.
Shawn Scott
· 10 months ago
I would definitely have to say you completely missed the boat with the sports teams as well. There's no way you can leave out the Suns when they lead all sports teams, and probably most brands in general with Tweeting.
rudy kehler
· 10 months ago
Thanks for this excellent article. I'm presenting to retreat centre leaders next month about internet tools to promote their organizations. I'll reference this for sure! @roodee2
rudy kehler
· 10 months ago
Thanks for this excellent article. I'm presenting to retreat centre leaders next month about internet tools to promote their organizations. I'll reference this for sure! @roodee2
Paolo
· 10 months ago
Thanks for the examples! I'll definitely be looking at what they're doing on Twitter and try to adapt to growing RooftopComedy's presence on Twitter! (http://www.twitter.com/RooftopComedy for all interested parties)
Maybe sometime @RooftopComedy will be on a list like this, huh, huh, huh?
Paolo
· 10 months ago
Thanks for the examples! I'll definitely be looking at what they're doing on Twitter and try to adapt to growing RooftopComedy's presence on Twitter! (http://www.twitter.com/RooftopComedy for all interested parties)
Maybe sometime @RooftopComedy will be on a list like this, huh, huh, huh?
Beth Mansfield
· 10 months ago
Two regional burger brands, one parent company - @CarlsJr & @Hardees have more followers and tweets than that douche with the crown you featured. And yes, I am in PR ;-) @bethmansfield
Beth Mansfield
· 10 months ago
Two regional burger brands, one parent company - @CarlsJr & @Hardees have more followers and tweets than that douche with the crown you featured. And yes, I am in PR ;-) @bethmansfield
Rhiannon
· 10 months ago
Interesting list....How did you choose these?
Rhiannon
· 10 months ago
Interesting list....How did you choose these?
Dick Van Docent
· 10 months ago
What irks me is how shamelessly people continue to PIMP their brand in the comment section (What about ME!!??!). It's so tiring to be constantly reminded of the ubiquitous degree of unctuous, self-interested corporate shill muddying the internet every millisecond of every day.
Dick Van Docent
· 10 months ago
What irks me is how shamelessly people continue to PIMP their brand in the comment section (What about ME!!??!). It's so tiring to be constantly reminded of the ubiquitous degree of unctuous, self-interested corporate shill muddying the internet every millisecond of every day.
Michelle Channon
· 10 months ago
Though I am tempted to devote my entire comment to why my company's brand belongs here, I know 2 things- first, while we are working towards building a presence, we are not truly "there" yet, and also, I haven't seen @todayshow mentioned here.
With so many other news organizations on twitter, I am yet to see a single one interact with its' followers the way @todayshow does. In the beginning, I incorrectly assumed that it was maintained by an intern who was simply feeding headlines, and made a bit of a smartass comment along those lines. Shortly after, I received a response from Ryan Osborn, a producer on the Today Show, and the man behind @todayshow. He was very nice, and frankly...I've been a little embarrassed for my initial comment ever since :)
So, in an effort to learn more, I've watched the @todayshow stream, and must say, I've been pleasantly surprised to see actual interaction, questions answered, and *gasp* a major network engaging their followers on Twitter.
I'm a big fan of putting as much effort into praising people as you would criticizing, which is why I'm taking the time to post this- the Today Show is doing an excellent job, and other major networks would be wise to pay attention.
You can learn more about Ryan, and the Today Show's take on social media here:
By the way...this is an awesome article, thanks again Mashable!
@michellebythec
Michelle Channon
· 10 months ago
Though I am tempted to devote my entire comment to why my company's brand belongs here, I know 2 things- first, while we are working towards building a presence, we are not truly "there" yet, and also, I haven't seen @todayshow mentioned here.
With so many other news organizations on twitter, I am yet to see a single one interact with its' followers the way @todayshow does. In the beginning, I incorrectly assumed that it was maintained by an intern who was simply feeding headlines, and made a bit of a smartass comment along those lines. Shortly after, I received a response from Ryan Osborn, a producer on the Today Show, and the man behind @todayshow. He was very nice, and frankly...I've been a little embarrassed for my initial comment ever since :)
So, in an effort to learn more, I've watched the @todayshow stream, and must say, I've been pleasantly surprised to see actual interaction, questions answered, and *gasp* a major network engaging their followers on Twitter.
I'm a big fan of putting as much effort into praising people as you would criticizing, which is why I'm taking the time to post this- the Today Show is doing an excellent job, and other major networks would be wise to pay attention.
You can learn more about Ryan, and the Today Show's take on social media here:
Awesome post, but did you mean to title this "40 of the Best Corporate Brands on Twitter and the People Behind Them?" Some people themselves are brands on Twitter and have nothing to do with corporate America figuring out a new pipe to push their message.
Christian
· 10 months ago
Awesome post, but did you mean to title this "40 of the Best Corporate Brands on Twitter and the People Behind Them?" Some people themselves are brands on Twitter and have nothing to do with corporate America figuring out a new pipe to push their message.
Steve Guild
· 10 months ago
Great read... I appreciate the effort you put into this.
I was surprised to see that @shannonpaul of the Detroit Redwings and @umassdilo of the NHL weren't included. I have learned a great deal about their team/league (and Twitter!) from them. @sguild
Steve Guild
· 10 months ago
Great read... I appreciate the effort you put into this.
I was surprised to see that @shannonpaul of the Detroit Redwings and @umassdilo of the NHL weren't included. I have learned a great deal about their team/league (and Twitter!) from them. @sguild
Susan Berkson
· 10 months ago
Would love to see a similar article about nonprofits with the best twitter brands
Susan Berkson
· 10 months ago
Would love to see a similar article about nonprofits with the best twitter brands
Charles Miller
· 10 months ago
Jenn,
Thanks for including DIRECTV in your 40 Best Twitter Brands!
While I and many of us here have been active in online conversations for years (such as at DBSTalk.com and Satelliteguys.us), few communities are as immediate and concise as Twitter.
We all really enjoy connecting with customers, hearing what new features they value most and sharing how they can get the most from their service.
Thanks again for the tweet-by-tweet interview that evening and bringing some sunlight to the hard working folks behind the scenes - so in turn, I want to call out and thank Will on my team - a great asset to DIRECTV's Twitter presence and an outstanding blogger in his own right.
Charles E. Miller Director, Inbound E-mail Operations & Social Media Strategy @chasmiller
Charles Miller
· 10 months ago
Jenn,
Thanks for including DIRECTV in your 40 Best Twitter Brands!
While I and many of us here have been active in online conversations for years (such as at DBSTalk.com and Satelliteguys.us), few communities are as immediate and concise as Twitter.
We all really enjoy connecting with customers, hearing what new features they value most and sharing how they can get the most from their service.
Thanks again for the tweet-by-tweet interview that evening and bringing some sunlight to the hard working folks behind the scenes - so in turn, I want to call out and thank Will on my team - a great asset to DIRECTV's Twitter presence and an outstanding blogger in his own right.
Charles E. Miller Director, Inbound E-mail Operations & Social Media Strategy @chasmiller
Natalie Langford
· 10 months ago
Thank you for putting together a fabulous list of big names with real people behind the @sign! I've enjoyed reading @Zappos's updates and look forward to adding more from the above list. On a more hyperlocal level, I've hired someone @biz randomly mentioned to help get my new blog off the ground & planning to hire some one for my new logo/brand development who is tweeting in my town. Twitter is IT!
Natalie Langford
· 10 months ago
Thank you for putting together a fabulous list of big names with real people behind the @sign! I've enjoyed reading @Zappos's updates and look forward to adding more from the above list. On a more hyperlocal level, I've hired someone @biz randomly mentioned to help get my new blog off the ground & planning to hire some one for my new logo/brand development who is tweeting in my town. Twitter is IT!
Clucker
· 10 months ago
I'm a twit. terer for HotWings.ca @wingsandbeer and we're just giving shouts out to any chicken wing deals in all of the cities we're collecting info from. And with the looming chicken wing shortage set to douse the SuperBowl snack of choice, our peeps demand fresh info. And who doesn't want chicken wing trivia and links hand delivered lovingly to their device of choice.
It's an interesting experiment if nothing else, and I'm very keen on seeing how it evolves and gains even more momentum. Unless of course it's crushed my some other way slicker technology.
I also run the show over at Icona.ca so our clients reap the benefits of our experiments and research.
Clucker
· 10 months ago
I'm a twit. terer for HotWings.ca @wingsandbeer and we're just giving shouts out to any chicken wing deals in all of the cities we're collecting info from. And with the looming chicken wing shortage set to douse the SuperBowl snack of choice, our peeps demand fresh info. And who doesn't want chicken wing trivia and links hand delivered lovingly to their device of choice.
It's an interesting experiment if nothing else, and I'm very keen on seeing how it evolves and gains even more momentum. Unless of course it's crushed my some other way slicker technology.
I also run the show over at Icona.ca so our clients reap the benefits of our experiments and research.
c37
· 10 months ago
Nice work. Innovative.
c37
· 10 months ago
Nice work. Innovative.
John Song
· 10 months ago
Thanks so much for sharing. Great to see large brands understand how to engage with customers on Twitter.
John
John Song
· 10 months ago
Thanks so much for sharing. Great to see large brands understand how to engage with customers on Twitter.
John
Jordan Stone
· 10 months ago
Awesome collection; well researched and written. Cheers Jenn
Jordan Stone
· 10 months ago
Awesome collection; well researched and written. Cheers Jenn
Anil
· 10 months ago
In ONE word - Brilliant!
It can't get better than this - thanks for sharing it with all. The depth of study is truly cool.
Cheers again :)
Anil
· 10 months ago
In ONE word - Brilliant!
It can't get better than this - thanks for sharing it with all. The depth of study is truly cool.
Cheers again :)
Scott Schablow
· 10 months ago
Thanks for the list. I was pleased to see that I am following almost all of them already. It's great to learn something about the people behind the keyboard. You left out one of my favorites: Krystal Hamburgers: http://twitter.com/krystalist
Scott Schablow
· 10 months ago
Thanks for the list. I was pleased to see that I am following almost all of them already. It's great to learn something about the people behind the keyboard. You left out one of my favorites: Krystal Hamburgers: http://twitter.com/krystalist
Victoria Harres Akers
· 10 months ago
Thanks for starting the list Jennifer! There are a lot of fine brands tweeting in a very authentic and useful manner. I twitter for PR Newswire as @PRNewswire. Along with many of my colleagues, I converse with our twitterville and listen carefully in order to respond to the needs of our clients, as well as looking for opportunities to contribute to industry conversations and general twitterverse conversations.
Cheers to Twitter for giving brands like PR Newswire and all the others you mention above the oppotunity to interact with our clients and industry in a way that is changing how we all do business.
Victoria Harres Akers
· 10 months ago
Thanks for starting the list Jennifer! There are a lot of fine brands tweeting in a very authentic and useful manner. I twitter for PR Newswire as @PRNewswire. Along with many of my colleagues, I converse with our twitterville and listen carefully in order to respond to the needs of our clients, as well as looking for opportunities to contribute to industry conversations and general twitterverse conversations.
Cheers to Twitter for giving brands like PR Newswire and all the others you mention above the oppotunity to interact with our clients and industry in a way that is changing how we all do business.
Marc Battaglia @ Demi & Co
· 10 months ago
Great article, though I think the headline should have been, "40 Big Brands on Twitter and the People Behind Them"
@demicooper
Marc Battaglia @ Demi & Co
· 10 months ago
Great article, though I think the headline should have been, "40 Big Brands on Twitter and the People Behind Them"
@demicooper
Mike
· 10 months ago
John Hodgman, author, comedian and all around goofy guy taps into the power of the Twitter as well. He's at: http://twitter.com/hodgman
People and brands connect on Twitter. Love to see the conversations continue, grow and evolve. Thanks to Jennifer Van Grove for all the research and for helping add to the strategic reasons why brands may belong on Twitter.
Paul Hydzik
· 10 months ago
People and brands connect on Twitter. Love to see the conversations continue, grow and evolve. Thanks to Jennifer Van Grove for all the research and for helping add to the strategic reasons why brands may belong on Twitter.
Jeff Ferguson
· 10 months ago
We're very proud to see the home office (Best Buy) made the list... we're already fans, but glad you dig them as well.
Hi there @MolsonFerg here from Molson in Canada...North America's oldest continuously operating brewery and part of the Molson Coors Brewing Company. Our team in Canada is active on twitter @toniahammer @MolsonMoffat @MolsonBryan...thanks for waving the flag for all of the companies engaging in this fascinating evolving world of communications...cheers !
Ferg Devins
· 10 months ago
Hi there @MolsonFerg here from Molson in Canada...North America's oldest continuously operating brewery and part of the Molson Coors Brewing Company. Our team in Canada is active on twitter @toniahammer @MolsonMoffat @MolsonBryan...thanks for waving the flag for all of the companies engaging in this fascinating evolving world of communications...cheers !
Inga Rundquist
· 10 months ago
@ingarundquist here. Great article! It's fascinating to get to know the tweeters behind these Twitter accounts. Nice job!
I have been following @mswindows for some time now. They have been very helpful, especially about Windows 7 updates.
John Waters
· 10 months ago
I have been following @mswindows for some time now. They have been very helpful, especially about Windows 7 updates.
Martin Meyer-Gossner
· 10 months ago
Great list. It's giving the right answers for the evaluation of branded accounts for companies...
Martin Meyer-Gossner
· 10 months ago
Great list. It's giving the right answers for the evaluation of branded accounts for companies...
Zanade
· 10 months ago
Great wealth of information! Thanks
Zanade Mann
Zanade
· 10 months ago
Great wealth of information! Thanks
Zanade Mann
Kellie Parker
· 10 months ago
This is a great list, thanks for putting it together. I'm @kellieparker (Kellie Parker) and I am the lead Community Manager and tweeter for @segaamerica, the US wing of SEGA. We've grown quickly in our first few months, and I'm always looking for new and better ways to engage with our audience.
Kellie Parker
· 10 months ago
This is a great list, thanks for putting it together. I'm @kellieparker (Kellie Parker) and I am the lead Community Manager and tweeter for @segaamerica, the US wing of SEGA. We've grown quickly in our first few months, and I'm always looking for new and better ways to engage with our audience.
Brandie / @LuxorLV
· 10 months ago
Great post! I'm humbled and honored to be a part of it. Thank you for including Luxor in your list.
Brandie / @LuxorLV
· 10 months ago
Great post! I'm humbled and honored to be a part of it. Thank you for including Luxor in your list.
Andy Brown
· 10 months ago
In the past we had good old fashioned company spokesman and now we have this - thumbs up to all the companies on board with Twitter now.
Cheers
Andy
Andy Brown
· 10 months ago
In the past we had good old fashioned company spokesman and now we have this - thumbs up to all the companies on board with Twitter now.
Cheers
Andy
AlaskaArtist
· 10 months ago
Thank you so very much for this information. It is great to know caring people behind products.
AlaskaArtist
· 10 months ago
Thank you so very much for this information. It is great to know caring people behind products.
Webcastr
· 10 months ago
Wade, if you like news on Twitter, be sure to follow out the latest from Webcastr on Twitter. Live real time updates from sources all over the world throughout the day for you here:
Wade, if you like news on Twitter, be sure to follow out the latest from Webcastr on Twitter. Live real time updates from sources all over the world throughout the day for you here:
Great list, I love how you give a face to all these people behind the brands. It reminds us that they are in fact human after all!
Its great to see that finally a lot of these big name brands are getting on board with the whole web 2.0 movement.
Trace Cohen
· 10 months ago
Great list, I love how you give a face to all these people behind the brands. It reminds us that they are in fact human after all!
Its great to see that finally a lot of these big name brands are getting on board with the whole web 2.0 movement.
Graham Higginson
· 10 months ago
Excellent piece of research.
It just demonstrates even more clearly than before that engaging in social media should now be an important part of every PR professional’s brief. We at KeeMedia.net are here to help push this practice along.
Graham Higginson
· 10 months ago
Excellent piece of research.
It just demonstrates even more clearly than before that engaging in social media should now be an important part of every PR professional’s brief. We at KeeMedia.net are here to help push this practice along.
Seamus Condron
· 10 months ago
This is a great list. I'd like to nominate @mediabistro as a great media brand on Twitter. We're providing a great resource to media pros of all kinds. There's a lot of changes going on in media, and a lot of those with traditional backgrounds are looking for help with crossing over into digital and understanding how their jobs and industries are being affected by social media and the web in general.
We had 1,000 followers in September. We just crossed over 9,000 and we're growing rapidly. Check us out.
This is a great list. I'd like to nominate @mediabistro as a great media brand on Twitter. We're providing a great resource to media pros of all kinds. There's a lot of changes going on in media, and a lot of those with traditional backgrounds are looking for help with crossing over into digital and understanding how their jobs and industries are being affected by social media and the web in general.
We had 1,000 followers in September. We just crossed over 9,000 and we're growing rapidly. Check us out.
Hi Mashable - thanks for he interesting article on the top 40 brands using Twitter.
They are all B2C - do you have any examples of B2B companies using Twitter successfully?
We are a B2B publisher, with a paid subscription model - which makes trying to understand if and how we can use Twitter to our advantage, even more difficult.
Any help, advice or examples would be appreciated!
Thanks Andrew
Andrew
· 10 months ago
Hi Mashable - thanks for he interesting article on the top 40 brands using Twitter.
They are all B2C - do you have any examples of B2B companies using Twitter successfully?
We are a B2B publisher, with a paid subscription model - which makes trying to understand if and how we can use Twitter to our advantage, even more difficult.
Any help, advice or examples would be appreciated!
Thanks Andrew
Chris
· 10 months ago
Great case study selection. I do have a question, however. So what about a case study on small local brands and effective it is for them to use twitter. Just by scanning this blog I have noticed that it is written extremely well and seems to have a lot of readers. I'm sure that most of them are small business owners and would like to see how this effects them as well. Twitter has been extremely successful for our national branding, but we also own a couple of car dealership's in the Metro Detroit Area and we have just begun what we like to call our "Micro Marketing" campaign. We have seen immediate results from this effort and will continue until it isn't cost effective any longer.
Hopefully by looking at the profile you can figure out how we are attacking our "LOCAL" market through Twitter!
Great case study selection. I do have a question, however. So what about a case study on small local brands and effective it is for them to use twitter. Just by scanning this blog I have noticed that it is written extremely well and seems to have a lot of readers. I'm sure that most of them are small business owners and would like to see how this effects them as well. Twitter has been extremely successful for our national branding, but we also own a couple of car dealership's in the Metro Detroit Area and we have just begun what we like to call our "Micro Marketing" campaign. We have seen immediate results from this effort and will continue until it isn't cost effective any longer.
Hopefully by looking at the profile you can figure out how we are attacking our "LOCAL" market through Twitter!
Great list! Be great to see some Australian based websites/businesses on this list though? It seems somewhat "US centric". Also be good to see some "underground" brands that I think are using twitter fantastically to grow their brands.
As to the the media outlets on twitter. Unfortunately I think they seem to just use it to 'push content'.By this I mean to post headlines. If I want a headline I'll go to their website but when I'm following them on twitter I want them to 'engage' with me. This doesnt seem to be happening. Also the twitter @richardbranson, his pic is up there implying you can follow THE Mr. Branson. It's then kind of a let down when you realise its Virgin just posting (once again push content) media release headlines or marketing information.
:-)
Follow me on: twitter.com/babysitterdirec
Ann Nolan
· 10 months ago
Great list! Be great to see some Australian based websites/businesses on this list though? It seems somewhat "US centric". Also be good to see some "underground" brands that I think are using twitter fantastically to grow their brands.
As to the the media outlets on twitter. Unfortunately I think they seem to just use it to 'push content'.By this I mean to post headlines. If I want a headline I'll go to their website but when I'm following them on twitter I want them to 'engage' with me. This doesnt seem to be happening. Also the twitter @richardbranson, his pic is up there implying you can follow THE Mr. Branson. It's then kind of a let down when you realise its Virgin just posting (once again push content) media release headlines or marketing information.
:-)
Follow me on: twitter.com/babysitterdirec
Marie Claire Magazine
· 10 months ago
Marie Claire magazine is on Twitter @marieclaire! Looks like we're late in commenting, but if anyone has managed to read through all of these comments and get to ours, come say hello to us @marieclaire--we tweet our favorite stories, what we're having for lunch, and cover red-carpet events in 140 characters. DM or @ us any time--we'll respond!
Marie Claire Magazine
· 10 months ago
Marie Claire magazine is on Twitter @marieclaire! Looks like we're late in commenting, but if anyone has managed to read through all of these comments and get to ours, come say hello to us @marieclaire--we tweet our favorite stories, what we're having for lunch, and cover red-carpet events in 140 characters. DM or @ us any time--we'll respond!
Joy
· 9 months ago
This was great! thanks for publishing! Maybe @lennarlasvegas will make the cut for best Homebuilder in the next list!
Kaila | Vertical Measures
· 9 months ago
What a great resource, thanks! I needed to find some good people to follow that would have first hand knowledge in the automotive industry. Thanks again!
Kathleen@MonsantoCompany
· 9 months ago
I read this post a month ago, but I wanted let you know what Monsanto is doing with Twitter. Monsanto is an agricultural company and we have been using Twitter actively for the past 5 months. I am the "twit" in charge, and use it to engage with farmers, people who don't understand biotechnology, to announce the latest news with both the company and in agriculture, and to just talk to whomever wants to talk to me! We also have a separate account that "live tweets" from different trade shows, and soon from different farms the person will visit.
Darren Moloney
· 9 months ago
Great list though its a shame that no major brand UK companies have jumped on twitter yet, looking forward to an update list when we can see some companies like Richard's Brandson Virgin be counted.
Bilal Jaffery
· 9 months ago
IBM's Lotus Foundations team has been part of twitter for a long time to engage with SMB customers and business partners. As a Web Marketing Manager for IBM, I've been closely engaged with the community to drive this new brand forward.
The power of the community has really helped us understand our customers better and cater to their needs, instead of forcing things they don't want. :)
You mention RichardatDell in your list, but it appears that @DellOutlet is the mega Dell brand. Twitterholic has them ranked #43 with 120,000+ followers (http://twitterholic.com/). According to their page (http://twitter.com/DellOutlet) a StefanieatDell is the one behind the account.
Scott
· 9 months ago
This is a great piece, but you missed the media as a category. Some of us really deserve to be in your list. I'm Scott Kleinberg from RedEye at the Chicago Tribune. Check out @redeyechicago sometime. You'll see what I mean.
Great list ... that must have taken ages to put together!
We'd have loved to have been included too - we currently have 33 staff members on Twitter (from Menswear to HR to Customer Care to IT to Editorial to Petites ...) , all chatting with our customers and opening up the website to give a behind-the-scenes look of what it's like at ASOS.
Next time you put together such a whopper of a list please do consider us! We love Mashable, and it would give us a little thrill to be mentioned.
twitter.com/asos twitter.com/asos_ilana
Lots of love from the Community Team at ASOS.com x
Reed
· 9 months ago
Everyone's listing other good brands online, but one that's been really good lately... and has built a following where people said there was no market is @Elite_Racing. Check it out, it's personal, informative, and helps people connect... pretty cool!
Linda
· 8 months ago
Amazing breakdown of what some of the major brands are doing on Twitter! Look forward to reading it in its entirety and seeing updates in the future!
Chuck at Burns Eng'g
· 8 months ago
Impressive list for sure! Burns certainly didn't make the list this time, but just wait.... Burns has launched into the Twitter world as well as Linked In and Blog community building networks. We believe that it take persistence and patience to generate momentum in the industrial process market. We communicated at Interphex in New York, and are growing our following of temperature measurement folks. It's nothing new, although it seems like the bleeding edge in the circles that our customers and users operate within.
We are committed and not looking back!
Thanks for sharing this great list of brands that Tweet.
Janet Aronica
· 8 months ago
Fascinating!
casey
· 8 months ago
@popeyeschicken is classic!
i'd also like to nominate @doscaminos for "eavesdropping" on a twitter convo of mine amongst friends about their "Mexican Passover" and inviting me to come by!
-@caseypenney
dailypatricia
· 8 months ago
I'd disagree with nearly all and I don't think brands on Twitter is much different than brands on Myspace. But, if more online retailers would Twitter codes and discounts, I'd love it.
tonisnightout
· 8 months ago
Showtime is doing fantastic stuff to brand their shows on twitter.. check out @PopTudors and read the blog over at: http://poptudors.com it's is truly hysterical! Who ever came up with this idea is a marketing genius!
Thank you very much for a fine useful post. I've been trying to persuade some Irish businesses to come live on Twitter and your piece is of great value.
Rancho Bernardo Inn
· 7 months ago
This was a great article. We would love to be included on your list. Our GM for Rancho Bernardo Inn has signed up for Twitter as GM Gone Mad. Tweeting crazy (when I say crazy i mean crazy) and randon specials found no where else. For Ex. For Easter he tweeted:
"Easter brunch has petting zoo. Free room and brunch to first person who shows front desk they brought their own pet Sunday."
Some other of his crazy tweets:
"At hockey tournament. First family to bring in hockey stick gets free brunch for 4."
"It's raining at Rancho Bernardo Inn in SD. First person to bring in an umbrella gets a free room for 3/3/09 at my hotel"
Our Goal is to create some fun buzz about Rancho Bernardo Inn :)
This was a great article. We would love to be included on your list. Our GM for Rancho Bernardo Inn has signed up for Twitter as GM Gone Mad. Tweeting crazy (when I say crazy i mean crazy) and randon specials found no where else. For Ex. For Easter he tweeted:
"Easter brunch has petting zoo. Free room and brunch to first person who shows front desk they brought their own pet Sunday."
Some other of his crazy tweets:
"At hockey tournament. First family to bring in hockey stick gets free brunch for 4."
"It's raining at Rancho Bernardo Inn in SD. First person to bring in an umbrella gets a free room for 3/3/09 at my hotel"
Our Goal is to create some fun buzz about Rancho Bernardo Inn :)
We are a bakery located in doantown St. Paul, MN and are @spclassiccookie on Twitter. We found using Twitter was very useful, both for our customers and us. We Twitter when we have hot cookies coming out of the oven, our daily specials, when we have special products. It also has allowed us to interact with our customers on a very personal level, which I love.
Juan J'Juan Wilson
· 7 months ago
I think Scion should be on this list as well. They're the social media generation car company. Cool everything! Love their product, business strategy and sincere approach on customer driven process...
I'm a twitter fanatic after less than 2 weeks. Was in broadband PR in mid 1990's before email adoption. Since then myspace, facebook...didn't get me excited. But with Twitter...totally different story. Our blog "30 Years in 52 Weeks" has grown more with tweets. Need a mental vacation...follow me http://www.deluciaoutdoors.com or http://www.twitter.com/deluciaoutdoors Let's go!
DeluciaOutdoors
· 7 months ago
Opps, forgot. YES please add DeluciaOutdoors to your list for next time. I'm sure we'll have a good story to tell :) And, all you tweeters, follow me and let's yak.
@bilbeny
· 7 months ago
surprised not to see @EA in the list. also, are you guys considering brands and people beyond U.S. ? there are many things happening down the border! Best
The Palm Gifts
· 7 months ago
@thepalmgifts on Twitter Website: http://www.thepalmgifts.com Company: The Palm Gifts, Inc. We are the primary Monogrammed Gift website featuring Monogrammed Tote Bags, Ribbon Cosmetic Bags, Personalized Beach Towels and Monogrammed Jewelry.
Over 1,800 followers on Twitter!
Nichole
· 7 months ago
I'm a little surprised by the "lack" of followership for some of the "best" brands.
seanang
· 6 months ago
The examples you have given are those already have a Brand presence. I guess Twitter can further enhance the existing brand. Are there any cases whereby Twitter became the only tool for brand recognition? We have bloggers who became MPs, or companies who was initiated from Blogs. But Twitters?
awesome post.... it convinced me again to work more on twitter...
Susan P. Joyce
· 6 months ago
Check out @JobHuntOrg - I try to continue with Job-Hunt's mission of helping people connect with employment by Tweeting about employers, strategies, resources, the best job search and career Tweeters, job search advice, and other useful information I find to help followers with their job hunting. Having fun!
sidtech
· 6 months ago
I feel the real revolution in tweeting still has to take place. Big brands, with big brains are no doubt adapting to it, but once small businesses start coming over and start benefiting from twitter, then it will be cult! right now, the reach is gradually increasing in US but out of it, still a long way to go. I am in India and even the SEO community is not very enthusiastic about twitter here. once a few big brands come in, i am sure interest will explode! http://www.sidtech.biz
ESEI Barcelona
· 6 months ago
Thanks for the great post on Twitter examples and all the hard work to pull this together understanding the impact and new ideas or megatrends for the future or potential users and their behaviours but is anything related to education.Thanks
Divergence
· 6 months ago
I'm just getting started with Twitter so this was great, thanks for a good primer list of people to follow!
sharpie susan
· 6 months ago
Well color me crazy but maybe next time! I'm @sharpiesusan and lots of Sharpie love on Twitter. Check out our new community site with tons of Sharpie ideas and inspirations, www.sharpieuncapped.com. Remember, speak softly but carry a big stick - or a Sharpie ; )
Rob Loy
· 5 months ago
Twitter Name: Henkel_na
Official Tweeter: Rob Loy, Corporate Communications.
Stats: 93 followers
Why she tweets for Kodak: “Henkel company is not well known in the United States but our brands like Dial, Soft Scrub, LALooks, Loctite, and Purex are known. Trying to bring Henkel into focus"
Eric Fayard
· 5 months ago
I was inspired by your blog and decided to freshen up my corporate twitter background I only just added twitter to our social networking. I'm a little gun shy about choosing acceptable resolutions as I want the background to be as friendly as possible to many computer screen sizes. Let me know what you think tweeter.com/concosystems
Eric Fayard
· 5 months ago
I was inspired by your blog and decided to freshen up my corporate twitter background I only just added twitter to our social networking. I'm a little gun shy about choosing acceptable resolutions as I want the background to be as friendly as possible to many computer screen sizes. Let me know what you think tweeter.com/concosystems
CONCO Systems
· 5 months ago
I was inspired by your blog and decided to freshen up my corporate twitter background I only just added twitter to our social networking. I'm a little gun shy about choosing acceptable resolutions as I want the background to be as friendly as possible to many computer screen sizes. Let me know what you think tweeter.com/concosystems
CONCO Systems
· 5 months ago
I was inspired by your blog and decided to freshen up my corporate twitter background I only just added twitter to our social networking. I'm a little gun shy about choosing acceptable resolutions as I want the background to be as friendly as possible to many computer screen sizes. Let me know what you think tweeter.com/concosystems
We've found Twitter very useful for our online kids game website. It's a great resource to keep players up to date with real time news and events happening in the game.
@ClickToWatch
· 4 months ago
Anyone else notice that virtually every company profiled here now has over ten times the number of followers....but also happen to be following thousands themselves as well? Some fancy marketing going on there, ala "I follow you, you follow me". LOL
jordan shoes
· 4 months ago
good collection, huge list, i will study them one by one.
Paw Luxury
· 4 months ago
Don't forget Paw Luxury : Eco-Friendly, Organic, All-natural dog products made in the USA. Thanks to our wonderful followers we did win the Shorty Awards for Best Business on Twitter. Twitter.com/Pawluxury
spellathon
· 4 months ago
Thanks for sharing this great list of trendsetter companies who are using twitter for their marketing purpose.
Rahul Basu
· 4 months ago
Thanks for sharing with us the great brands taking the best advantage of twitter and its resources. I loved it a lot.
andrewchoi
· 4 months ago
I wanna interview with Twitter...^^ It is a useful interview. The answer of 140 characters or less quite get the point.
andrewchoi
· 4 months ago
i wanna interview with twitter like u..^^ It is a very useful interviw tool. The answer of 140 characters or less guite get the point.
Dawn Baliko
· 4 months ago
Thank you so much for sharing this article on corporate branding. I am currently researching the social media for my company and will be including your information in my presentation. I sure hope to be tweeting our news and background information some day soon.
Peter
· 3 months ago
Taco Bell has a few local accounts for micro-marketing which I thought was smart. They also have @TacoBellTruck which people can follow and get free food on location and @FeedTheBeat which is all about music and helping indie artists (it also gives out some nice exclusive concert tix and other band swag).
edsion007
· 3 months ago
Thanks for sharing this great lineup up of some of the larger brands that are taking advantage of Twitter and I am glad to that you were able to interview some of the people behind them because they are ALL leaders who should be recognized for pushing their companies into the conversation.http://www.tiffanyworld.co.uk
Car Rental Singapore
· 2 months ago
Great review for 40 Best Twitter Brands. Twitter is sure linking the world together!
Car Rental Singapore
· 2 months ago
Great review for 40 Best Twitter Brands. Twitter is sure linking the world together!
kennethdarrylbrown
· 2 months ago
Awesome Twitter post! It is interesting to see how Fortune 500 companies are using Twitter to maximize their web presence and connect with customers. I wonder how small business owners will adapt and adopt this technology tool?
shockexchange
· 2 months ago
Surprised that the New York Shock Exchange (www.newyorkshockexchange.com) was not included on your list. The Shock Exchange teaches competitive basketball skills and investment management skills to innercity kids in the NYC. In fact, the kids even run their own fund with stocks they picked and performed due diligence on . . . investment ballers aren't born . . . they're made
All Comments
Seriously, we're @resideo over on Twitter, and have been slowly building a great community of followers and followees. We not only post news, info & deals for the 40,000+ hotels and resorts we have available for booking in our system, but we also try and actively help folks that are looking for a hotel to stay at.
Feel free to check us out: http://twitter.com/resideo/
Seriously, we're @resideo over on Twitter, and have been slowly building a great community of followers and followees. We not only post news, info & deals for the 40,000+ hotels and resorts we have available for booking in our system, but we also try and actively help folks that are looking for a hotel to stay at.
Feel free to check us out: http://twitter.com/resideo/
"Get involved, it's brilliantly trivial!"
"@aqa63336 love it! "
"The "Any Question Answered" service streams awesome random facts."
"Thoroughly enjoying the @aqa63336 feed. Bring on the random facts!"
"Excited to follow AQA RT @aqa63336"
"Get involved, it's brilliantly trivial!"
"@aqa63336 love it! "
"The "Any Question Answered" service streams awesome random facts."
"Thoroughly enjoying the @aqa63336 feed. Bring on the random facts!"
"Excited to follow AQA RT @aqa63336"
Amy
www.Yocial.com
Amy
www.Yocial.com
From my experience though, I love that Twitter gives me a way to get closer to our customers, especially since our market deals with very sensitive issues. I am able to see what people are curious about or what's the subject of the day and I can then use that information to showcase the products that we have that are on topic. I think Twitter has made our website much more topical and current for the trends of my industry. Plus, I've received invaluable tips and suggestions about our products from my followers that have been implemented. I always welcome the suggestions!
If you want to follow me on Twitter :: AdamandEve
From my experience though, I love that Twitter gives me a way to get closer to our customers, especially since our market deals with very sensitive issues. I am able to see what people are curious about or what's the subject of the day and I can then use that information to showcase the products that we have that are on topic. I think Twitter has made our website much more topical and current for the trends of my industry. Plus, I've received invaluable tips and suggestions about our products from my followers that have been implemented. I always welcome the suggestions!
If you want to follow me on Twitter :: AdamandEve
Cheers!
Cheers!
-RM
@ryancmiller
-RM
@ryancmiller
I also find Twitter to be a great tool for customer recovery when I find people who had poor experiences. Maintaining this twitter has become an integral part of my day, and helps keep office life fun!
Check out this tweet for one of my favorite ideas! When I knew a tweep was heading to the theatre...
http://twitter.com/kitmueller/statuses/1005975068
I also find Twitter to be a great tool for customer recovery when I find people who had poor experiences. Maintaining this twitter has become an integral part of my day, and helps keep office life fun!
Check out this tweet for one of my favorite ideas! When I knew a tweep was heading to the theatre...
http://twitter.com/kitmueller/statuses/1005975068
@northlight
@northlight
I haven't seen that many other companies do that yet.
Cheers,
RBH
I haven't seen that many other companies do that yet.
Cheers,
RBH
We've been working on what Twitter means for our brand development practice at Pinch. A Design Office. At this point, we've been inspired by the people who we've come to meet by way of our little service related to brand, design, and sustainability (www.twitter.com/@Pinch_Bespoke) and we have entered into some long-term relationships as a result. Quite simply, Twitter has been an amazing tool.
Thanks for your efforts in compiling this list. Well done.
Kindly,
Eric Hillerns
Pinch. A Design Office.
We've been working on what Twitter means for our brand development practice at Pinch. A Design Office. At this point, we've been inspired by the people who we've come to meet by way of our little service related to brand, design, and sustainability (www.twitter.com/@Pinch_Bespoke) and we have entered into some long-term relationships as a result. Quite simply, Twitter has been an amazing tool.
Thanks for your efforts in compiling this list. Well done.
Kindly,
Eric Hillerns
Pinch. A Design Office.
Let the experiment continue!
Let the experiment continue!
These lists are fun to read and always entertaining! My problem is that the same people get brought up over and over and it seems like no further investigation goes into finding the real people who are doing interesting things on Twitter.
I personally don't understand why a company like Intuit would be added to the list before FreshBooks.com (@freshbooks). Intuit has approx 7500 employees and millions of customers and yet only 1154 people follow them.
FreshBooks on the other hand is a company of less then 30 and we have 2174 followers and have been mentioned by the folks at Twitter as the first company to offer tech support through their service. Heck we do tonnes of cool stuff on twitter like have contests for cereal and really engage with our customers.
Another interesting thing to note is that we follow 2385 people and have 2174 following us back. Pretty interesting ratio while Intiut (and I use this example only because they are taking a slot in the category we should be in) is following about twice the number of people following them.
Now if I was Jack McCoy or Perry Mason I would pause dramatically and walk back to my chair allowing you to form your own conclusions.
Saul Colt
Head of Magic (and the unnoficial mayor of Twitter)
FreshBooks.com
These lists are fun to read and always entertaining! My problem is that the same people get brought up over and over and it seems like no further investigation goes into finding the real people who are doing interesting things on Twitter.
I personally don't understand why a company like Intuit would be added to the list before FreshBooks.com (@freshbooks). Intuit has approx 7500 employees and millions of customers and yet only 1154 people follow them.
FreshBooks on the other hand is a company of less then 30 and we have 2174 followers and have been mentioned by the folks at Twitter as the first company to offer tech support through their service. Heck we do tonnes of cool stuff on twitter like have contests for cereal and really engage with our customers.
Another interesting thing to note is that we follow 2385 people and have 2174 following us back. Pretty interesting ratio while Intiut (and I use this example only because they are taking a slot in the category we should be in) is following about twice the number of people following them.
Now if I was Jack McCoy or Perry Mason I would pause dramatically and walk back to my chair allowing you to form your own conclusions.
Saul Colt
Head of Magic (and the unnoficial mayor of Twitter)
FreshBooks.com
Keith (@BestBuyRemix)
Keith (@BestBuyRemix)
I don't see Viscape on there yet! Happily enough, we have over 1,000 followers and our brand isn't even a year old yet! (of course, our Twitter account is a lot younger than that!) We're growing all the time -- we'll make it next year. ;)
Great list. Thanks for sharing!
Regards,
Jessica Nunemaker
Community Manager/Viscape
Live It. Love It. Share It.
I don't see Viscape on there yet! Happily enough, we have over 1,000 followers and our brand isn't even a year old yet! (of course, our Twitter account is a lot younger than that!) We're growing all the time -- we'll make it next year. ;)
Great list. Thanks for sharing!
Regards,
Jessica Nunemaker
Community Manager/Viscape
Live It. Love It. Share It.
@freshbooks...thanks again for the cereal, that was awesome!
@freshbooks...thanks again for the cereal, that was awesome!
Disqus is also on Twitter and they have a team that monitors the @disqus account. They help you get set up and also troubleshoot any problems.
Disqus is also on Twitter and they have a team that monitors the @disqus account. They help you get set up and also troubleshoot any problems.
Lee H. Baucom, Ph.D.
Author of Save The Marriage
Lee H. Baucom, Ph.D.
Author of Save The Marriage
I agree with an above commentor about the Phoenix Suns. Even @PhoenixSunsGirl is very active on twitter and organizing activities. I hear the Suns do the best out of all sports teams. We need to get MLB and the NFL on board ASAP as well as some niche sports.
I agree with an above commentor about the Phoenix Suns. Even @PhoenixSunsGirl is very active on twitter and organizing activities. I hear the Suns do the best out of all sports teams. We need to get MLB and the NFL on board ASAP as well as some niche sports.
Maybe sometime @RooftopComedy will be on a list like this, huh, huh, huh?
Maybe sometime @RooftopComedy will be on a list like this, huh, huh, huh?
With so many other news organizations on twitter, I am yet to see a single one interact with its' followers the way @todayshow does. In the beginning, I incorrectly assumed that it was maintained by an intern who was simply feeding headlines, and made a bit of a smartass comment along those lines. Shortly after, I received a response from Ryan Osborn, a producer on the Today Show, and the man behind @todayshow. He was very nice, and frankly...I've been a little embarrassed for my initial comment ever since :)
So, in an effort to learn more, I've watched the @todayshow stream, and must say, I've been pleasantly surprised to see actual interaction, questions answered, and *gasp* a major network engaging their followers on Twitter.
I'm a big fan of putting as much effort into praising people as you would criticizing, which is why I'm taking the time to post this- the Today Show is doing an excellent job, and other major networks would be wise to pay attention.
You can learn more about Ryan, and the Today Show's take on social media here:
http://www.oldmedianewtricks.com/old-media-inte...
By the way...this is an awesome article, thanks again Mashable!
@michellebythec
With so many other news organizations on twitter, I am yet to see a single one interact with its' followers the way @todayshow does. In the beginning, I incorrectly assumed that it was maintained by an intern who was simply feeding headlines, and made a bit of a smartass comment along those lines. Shortly after, I received a response from Ryan Osborn, a producer on the Today Show, and the man behind @todayshow. He was very nice, and frankly...I've been a little embarrassed for my initial comment ever since :)
So, in an effort to learn more, I've watched the @todayshow stream, and must say, I've been pleasantly surprised to see actual interaction, questions answered, and *gasp* a major network engaging their followers on Twitter.
I'm a big fan of putting as much effort into praising people as you would criticizing, which is why I'm taking the time to post this- the Today Show is doing an excellent job, and other major networks would be wise to pay attention.
You can learn more about Ryan, and the Today Show's take on social media here:
http://www.oldmedianewtricks.com/old-media-inte...
By the way...this is an awesome article, thanks again Mashable!
@michellebythec
I was surprised to see that @shannonpaul of the Detroit Redwings and @umassdilo of the NHL weren't included. I have learned a great deal about their team/league (and Twitter!) from them.
@sguild
I was surprised to see that @shannonpaul of the Detroit Redwings and @umassdilo of the NHL weren't included. I have learned a great deal about their team/league (and Twitter!) from them.
@sguild
Thanks for including DIRECTV in your 40 Best Twitter Brands!
While I and many of us here have been active in online conversations for years (such as at DBSTalk.com and Satelliteguys.us), few communities are as immediate and concise as Twitter.
We all really enjoy connecting with customers, hearing what new features they value most and sharing how they can get the most from their service.
Thanks again for the tweet-by-tweet interview that evening and bringing some sunlight to the hard working folks behind the scenes - so in turn, I want to call out and thank Will on my team - a great asset to DIRECTV's Twitter presence and an outstanding blogger in his own right.
Charles E. Miller
Director, Inbound E-mail Operations & Social Media Strategy
@chasmiller
Thanks for including DIRECTV in your 40 Best Twitter Brands!
While I and many of us here have been active in online conversations for years (such as at DBSTalk.com and Satelliteguys.us), few communities are as immediate and concise as Twitter.
We all really enjoy connecting with customers, hearing what new features they value most and sharing how they can get the most from their service.
Thanks again for the tweet-by-tweet interview that evening and bringing some sunlight to the hard working folks behind the scenes - so in turn, I want to call out and thank Will on my team - a great asset to DIRECTV's Twitter presence and an outstanding blogger in his own right.
Charles E. Miller
Director, Inbound E-mail Operations & Social Media Strategy
@chasmiller
It's an interesting experiment if nothing else, and I'm very keen on seeing how it evolves and gains even more momentum. Unless of course it's crushed my some other way slicker technology.
I also run the show over at Icona.ca so our clients reap the benefits of our experiments and research.
It's an interesting experiment if nothing else, and I'm very keen on seeing how it evolves and gains even more momentum. Unless of course it's crushed my some other way slicker technology.
I also run the show over at Icona.ca so our clients reap the benefits of our experiments and research.
John
John
It can't get better than this - thanks for sharing it with all. The depth of study is truly cool.
Cheers again :)
It can't get better than this - thanks for sharing it with all. The depth of study is truly cool.
Cheers again :)
Cheers to Twitter for giving brands like PR Newswire and all the others you mention above the oppotunity to interact with our clients and industry in a way that is changing how we all do business.
Cheers to Twitter for giving brands like PR Newswire and all the others you mention above the oppotunity to interact with our clients and industry in a way that is changing how we all do business.
@demicooper
@demicooper
http://twitter.com/hodgman
and author Malcolm Gladwell has a sparsely populated Tweet Spot over at: http://twitter.com/Gladwell
http://twitter.com/hodgman
and author Malcolm Gladwell has a sparsely populated Tweet Spot over at: http://twitter.com/Gladwell
Napster just started it's Twitter account this week and we're looking forward to letting everybody know about some of our great staff picks and getting feedback from the community.
Congrats to all the Top 40!
Jeff @ Napster
Napster just started it's Twitter account this week and we're looking forward to letting everybody know about some of our great staff picks and getting feedback from the community.
Congrats to all the Top 40!
Jeff @ Napster
Napster just started its Twitter account this week and we're looking forward to letting everybody know about some of our great staff picks and getting feedback from the community.
Congrats to all the Top 40!
Jeff @ Napster
Napster just started its Twitter account this week and we're looking forward to letting everybody know about some of our great staff picks and getting feedback from the community.
Congrats to all the Top 40!
Jeff @ Napster
http://twitter.com/BarkBuckleUP
http://twitter.com/BarkBuckleUP
wwww.mindfirecomm.com
wwww.mindfirecomm.com
Zanade Mann
Zanade Mann
Cheers
Andy
Cheers
Andy
http://twitter.com/webcastr.
http://twitter.com/webcastr.
Its great to see that finally a lot of these big name brands are getting on board with the whole web 2.0 movement.
Its great to see that finally a lot of these big name brands are getting on board with the whole web 2.0 movement.
It just demonstrates even more clearly than before that engaging in social media should now be an important part of every PR professional’s brief. We at KeeMedia.net are here to help push this practice along.
It just demonstrates even more clearly than before that engaging in social media should now be an important part of every PR professional’s brief. We at KeeMedia.net are here to help push this practice along.
We had 1,000 followers in September. We just crossed over 9,000 and we're growing rapidly. Check us out.
Seamus
Community Manager
mediabistro.com
We had 1,000 followers in September. We just crossed over 9,000 and we're growing rapidly. Check us out.
Seamus
Community Manager
mediabistro.com
They are all B2C - do you have any examples of B2B companies using Twitter successfully?
We are a B2B publisher, with a paid subscription model - which makes trying to understand if and how we can use Twitter to our advantage, even more difficult.
Any help, advice or examples would be appreciated!
Thanks
Andrew
They are all B2C - do you have any examples of B2B companies using Twitter successfully?
We are a B2B publisher, with a paid subscription model - which makes trying to understand if and how we can use Twitter to our advantage, even more difficult.
Any help, advice or examples would be appreciated!
Thanks
Andrew
Hopefully by looking at the profile you can figure out how we are attacking our "LOCAL" market through Twitter!
(http://twitter.com/summitplacekia)
Hopefully by looking at the profile you can figure out how we are attacking our "LOCAL" market through Twitter!
(http://twitter.com/summitplacekia)
How about a separate list for us news brands?
How about a separate list for us news brands?
As to the the media outlets on twitter. Unfortunately I think they seem to just use it to 'push content'.By this I mean to post headlines. If I want a headline I'll go to their website but when I'm following them on twitter I want them to 'engage' with me. This doesnt seem to be happening. Also the twitter @richardbranson, his pic is up there implying you can follow THE Mr. Branson. It's then kind of a let down when you realise its Virgin just posting (once again push content) media release headlines or marketing information.
:-)
Follow me on:
twitter.com/babysitterdirec
As to the the media outlets on twitter. Unfortunately I think they seem to just use it to 'push content'.By this I mean to post headlines. If I want a headline I'll go to their website but when I'm following them on twitter I want them to 'engage' with me. This doesnt seem to be happening. Also the twitter @richardbranson, his pic is up there implying you can follow THE Mr. Branson. It's then kind of a let down when you realise its Virgin just posting (once again push content) media release headlines or marketing information.
:-)
Follow me on:
twitter.com/babysitterdirec
cut for best Homebuilder in the next list!
The power of the community has really helped us understand our customers better and cater to their needs, instead of forcing things they don't want. :)
@bilaljaffery - Lotus Foundations
Also, see how these brands interact 24x7 with their fans at http://twitter.tEarn.com/
We'd have loved to have been included too - we currently have 33 staff members on Twitter (from Menswear to HR to Customer Care to IT to Editorial to Petites ...) , all chatting with our customers and opening up the website to give a behind-the-scenes look of what it's like at ASOS.
Next time you put together such a whopper of a list please do consider us! We love Mashable, and it would give us a little thrill to be mentioned.
twitter.com/asos
twitter.com/asos_ilana
Lots of love from the Community Team at ASOS.com x
We are committed and not looking back!
Thanks for sharing this great list of brands that Tweet.
i'd also like to nominate @doscaminos for "eavesdropping" on a twitter convo of mine amongst friends about their "Mexican Passover" and inviting me to come by!
-@caseypenney
also check me out..
@tonisnightout
http://tonisnightout.com
"Easter brunch has petting zoo. Free room and brunch to first person who shows front desk they brought their own pet Sunday."
Some other of his crazy tweets:
"At hockey tournament. First family to bring in hockey stick gets free brunch for 4."
"It's raining at Rancho Bernardo Inn in SD. First person to bring in an umbrella gets a free room for 3/3/09 at my hotel"
Our Goal is to create some fun buzz about Rancho Bernardo Inn :)
You can find him at http://twitter.com/gmgonemad
"Easter brunch has petting zoo. Free room and brunch to first person who shows front desk they brought their own pet Sunday."
Some other of his crazy tweets:
"At hockey tournament. First family to bring in hockey stick gets free brunch for 4."
"It's raining at Rancho Bernardo Inn in SD. First person to bring in an umbrella gets a free room for 3/3/09 at my hotel"
Our Goal is to create some fun buzz about Rancho Bernardo Inn :)
You can find him at http://twitter.com/gmgonemad
What moves you? http://www.twitter.com/scion
Let's go!
Website: http://www.thepalmgifts.com
Company: The Palm Gifts, Inc.
We are the primary Monogrammed Gift website featuring Monogrammed Tote Bags, Ribbon Cosmetic Bags, Personalized Beach Towels and Monogrammed Jewelry.
Over 1,800 followers on Twitter!
Seanang
http://www.twitter.com/ideasbank
Official Tweeter: Rob Loy, Corporate Communications.
Stats: 93 followers
Why she tweets for Kodak: “Henkel company is not well known in the United States but our brands like Dial, Soft Scrub, LALooks, Loctite, and Purex are known. Trying to bring Henkel into focus"
Thanks to our wonderful followers we did win the Shorty Awards for Best Business on Twitter.
Twitter.com/Pawluxury