Good list, thanks. Two I would add: a small telephony company, Ribbit (Ribbit.com), that actively twitters, blogs and more with the interested party/developer community...and Whole Foods, whose recent blog post, "We're All A-Twitter," says much about their thinking on social media: http://blog.wholefoodsmarket.com/2008/07/we%e2%...
Thanks for this post. It's a very nice catalog of strategies -- great for showing clients.
Worth noting that Southwest Airlines has a large and active following on Facebook (fan page). TicketMaster and Red Bull also have very active fan pages.
Palin Ningthoujam
· 1 year ago
Right about Southwest. Have been reading up about their blog at many places recently.
Ellen Cowan
· 1 year ago
Thanks for the list and tidbits. I am also tracking more comprehensive community solutions and corporate social networking solutions on my blog Community Casebook (www.communitycasebook.com). I welcome input!
BillyWarhol
· 1 year ago
Interesting that MicroPOOP is absent!!
Then of course they NEVER listened nor cared about their Customers ie Users Ever - but why would they when they are thee Most Greedy Monopolistic Crappy Software Co. evah*
Thanks for the plug, Dave -- and thanks for the great post, Aaron! I manage the Cadence community and Aaron helped us kick off the blogging part of it. Kudos to your excellent blog workshop, Aaron. :)
Voqk
· 1 year ago
I'm a huge fan of NASA mission twitters
Michiel de Boer
· 1 year ago
It is really interesting to see the differences between social media used as temporary fad, versus social media as intrinsic part of a company's corporate (or at least marketing) strategy. You can tell whether the execs are believers (or not). Here's a particular clueless example: http://twitter.com/etrade
ArabCrucnh
· 1 year ago
National Geographic also used Nokia's Ovi and Map 2.0 GeoTaging trips photos taken with a Nokia mobile, the photos geolocation map can be embedded any where online. here is an exmaple:
You might want to add to the liste a growing number of organisations in the UK like Yamaha, the think-tank Center for Policy Studies or newpaper TheOtheSide. These use Webjam Branded Services to engage & empower their audience by letting their members create social networks within their branded environment. Our vision is that the market is going to shift from herding members in one single network to providing tools to your clients/readers/members so that they can lead/contribute to various networks based on their affinities. More on this trend on http://about.webjam.com/webjam/blog/$webjam_blo... Yann motte, webjam CEO
Ben
· 1 year ago
Some great examples here. I am curious to know if there are any really good example of government (federal and local) making good use of social media. It seems like a dream way to engage people in local democracy, but barring a few facebook polls - i don't see a great deal.
Tim Hood
· 1 year ago
Ben,
Take a look at this UK example, where elected representatives are asked questions via widgets and Facebook apps (and answer using webcam).
Yoosk works in partnership with mainstream media- here's an example of a government minister using the yoosk platform to consult readers of a newspaper on new legislative proposals.
I was actually working on a Point of View on this in my industry. Many people think that this has the potential to change the service industry that I work in. I disagree.
I really appreciate the effort into this article, but c'mon world... is this really the best that you can come up with? Nearly all of this is a fad that will be gone in a year.
The verdict is still out on Starbuck's which is the only value generating idea in my book.
fritzism
· 1 year ago
Thanks sincerely for the list, as someone who teaches a course (NYU) on this subject it's good to see brands moving past the all-too-common "widgetize-it" strategy and moving to truly opening their brands to input---which ultimately there's little choice in if they want to stay relevant.
Thanks again. - Fritz, Managing Partner, fluency
Paul Fabretti
· 1 year ago
Might be worth looking at a couple of UK blogs we have just launched for the second largest online fashion retailer in the UK, ShopDirect Group (t/o c £1.4bn)
Two very differwent5 blog and 2 very different objectives...with more to come.
Oli4K
· 1 year ago
Twitter seems to be the new black amongst corporations these days. Some just use it to link to updates on their blogs, where others really use it to communicate with real people. General Motors vice president Bob Lutz for example chats with his "tweeps" on http://twitter.com/gmblogs
Nice to see corporations show they have a human side too.
Jim Lippard
· 1 year ago
Global Crossing has a corporate blog with multiple employee participants, as well as a corporate blog policy which encourages any employee to blog:
Starbucks also has an partner site (for their employees) - www.mypartnercareer.com - which was named a winner by ERE for it's leading use in delivering HR strategy. It's chock-full of great ideas for deploying social media for internal audiences.
Thanks for the great listing - clearly social media adoption is fast and furious among leaders who get what it has to offer.
Cory Edwards
· 1 year ago
At Symantec we've participated extensively in the social media sphere. We've got the traditional blogs, podcasts, videos, etc. We've leveraged Facebook and LinkedIn for company pages and corporate events and are regularly using social media press releases on the PR side. With customers, our Symantec Technology Network is an interactive community where thousands of customers interact via a Web 2.0 centric site.
One recent example of our participation in social media came at our Vision customer conference. We worked with Bite PR to create a unique Twitter mashup -- 60 inch flatscreens showing a map of our exhibit hall and situated around the showfloor for the exhibitors to Tweet describing what was happening or coming up at their booths. When they'd tweet their booths would pop-up on the screens with their messages giving attendees the opportunity to better decide what booths to visit at any given time.
Brian Nizinsky
· 1 year ago
Don't forget Kodak here. Blogs targeted for both the consumer side of the business and B2B side. Various twitter feeds, flickr channel, facebook pages, and del.ici.ous.
We are always trying to open up new doors for people to talk to us.
Michelle Robitaille
· 1 year ago
This is a great list! We are doing something very similar with our company Bloomex (http://bloomex.ca) where we are becoming more interactive with our clients by having Facebook and blog sites that clients can post comments, ask questions, find out about specials, events and discounts.
moo Money
· 1 year ago
Whoa! You write for Mashable now? :O
Linda Margaret
· 1 year ago
This is a lovely case of social media marketing from Belgium. It's for the ING bank "Lyon Account" for students. The discussion is in Dutch (Flemmish dialect), but the graphics are still funny, especially if you've been to Belgium, where the beer is delicious and you have to pay to use the lou. The campaign can be found here: http://www.emakina.com/work/casestories/ineedto...
Al Comeaux
· 1 year ago
Good list. One kind of social networking that isn't as easy to see, so maybe you missed it, is what's going on behind the corporate firewall. At Sabre, we launched our community, SabreTown, which got 65% adoption in three months (out of 9,000 employees worldwide), because it's easy-to-use, not corporate, and we never mentioned that it was social networking (which would have turned non-believers off). It has a lot of the usual stuff: blogs, profiles, flicker-type stuff, plus a question and answer capability.
It's tied together by a relevance engine that collects everything you write, post, enter into your profile, ask or answer, flicker about, etc., so when you do ask a question, it's sent to the 15 most relevant people who can answer your question. Results since August 07 launch: 6,000 questions asked; average question gets nine answers; average question gets first answer within an hour 45% of the time, within 24 hours 90% of the time; hundreds of thousands of dollars saved by cutting down on lost time looking for information, finding in-house language translators rather than hiring out-of-house, finding a 1,500 word acronym glossary someone had been fashioning for years; and a re-connected community after several years of globalizing the workforce.
Read more about it at cubeless.com, where we are selling this capability to other organizations.
I guess it will only increase and more and more corporates are asking what they can do online and in the social media space. Earlier, the requests used to come primarily the companies in the tech and consumer products verticals, but today even B2B products/services companies are jumping onto the bandwagon.
ronald
· 1 year ago
check out the dutch company www.seats2meet.com : they have their own (dutch) social network called www.frisinjehoofd.nl with a marketshare of corporate bookers in the netherlands of meetingrooms of over 25%...
This is great to see -- a list focusing on the positive examples of social interactions. As someone with a list of brands on twitter, I'm wondering at what point does keeping lists like this become unnecessary or perhaps automated?
Valorie Luther
· 1 year ago
And don't forget about Bigelow Tea who has an active blog (bigelowteablog.com), MySpace and Facebook pages and videos geared for those passionate about tea! Their community has grown tremendously...they even brought back a tea after hearing from many bloggers!
Argy Bargy
· 1 year ago
Here is an interesting one www.ideaconnect2.com a social community for people in healthcare, contains blogs, discussion forums, articles and webcasts. The Company sponsoring it is Concerro a SaaS provider of Excellence in Staffing Solutions. Healthcare is probably one of the furthest behind in technology adoption, but a fertile area for debate about new solutions with 47m americans uninsured, a nursing shortage and an ongoing financial crisis.
Tristan
· 1 year ago
In addition to the Angie's List community forums and member contractor reports, we have the Blue House Blog and Angie's blog. They aren't "Will it blend?", but then again, nothing else is :)
Mikey
· 1 year ago
It is really interesting
Eva Wallace
· 1 year ago
Great list - thanks! I'm going to spend some time browsing the sites a bit to see where Clutter Control Freak can make some improvements. Maybe we'll make your list someday! :)
AW
· 1 year ago
Well done! And kudos to all who added to this list!
I was assisting our brand consultant do some research for our company (quick plug: we develop a product called Mugzy, a comprehensive monetization solution for SocNets) when I stumbled across this site. Great info, thank you.
Brands engaging with their consumers, and consumers engaging with their brands – what a concept! :)
Microsoft build the Innovative Teachers Network (innovativeteachers.com) it is a global community of teachers sharing lesson plans, ideas etc.
Lisa
· 8 months ago
This is a great collection of social media in action! Online office/business product retailer Shoplet.com has a blog that is a mix of office humor, tips and tricks, and discounts at http://blog.shoplet.com
Vijay Rayapati
· 6 months ago
Good collection and neat summary, Thanks for sharing.
David Laubner
· 6 months ago
Great post....is this where I blatantly plug my corporate efforts that were not included? =)
bob
· 3 months ago
Good list, but I am sure a lot more is being done in social media by corporates! So as you mentioned earlier this list is in no way exhaustive! canadaroses.com
Priyanka D`
· 6 months ago
Good list, but I am sure a lot more is being done in social media by corporates! So as you mentioned earlier this list is in no way exhaustive! Would like to mention Tatamotors - changeseverything.in campaign, Tata Nano online campaigns, Lipton jigsaw puzzle campaign which are some big examples of corporates using social media! Mahindra's blog - mahindrauniverse.com
happydave88
· 4 months ago
Really cool post!!! love to see how big corps handle there social marketing.
SEO Company Sydney
· 2 months ago
Everyone has already said it, but heck, one more time will not hurt. Nice list.
edsion007
· 2 months ago
story has entered the popular today section on popurls.....
All Comments
Thanks for pulling these thoughts together.
Ellen Petry Leanse
http://twitter.com/chep2m
Notable ones:
CiscoSystems
ciscoit
CiscoPress
CiscoLive
ciscoDC
caweblearning
as well as a growing list of Facebook profiles.
http://www.youtube.com/user/ciscosp360 plus there's a Facebook group - http://www.facebook.com/group.php?gid=8132918757.
Also check out this deck on the last launch Cisco did which was all about building commununity with social media http://www.slideshare.net/lasandra5/leveraging-...
Worth noting that Southwest Airlines has a large and active following on Facebook (fan page). TicketMaster and Red Bull also have very active fan pages.
Then of course they NEVER listened nor cared about their Customers ie Users Ever - but why would they when they are thee Most Greedy Monopolistic Crappy Software Co. evah*
;)) Peace*
here is an exmaple:
http://arabcrunch.com/2008/06/nokia-introduce-m...
http://about.webjam.com/webjam/blog/$webjam_blo...
Yann motte, webjam CEO
Take a look at this UK example, where elected representatives are asked questions via widgets and Facebook apps (and answer using webcam).
www.yoosk.com
Yoosk works in partnership with mainstream media- here's an example of a government minister using the yoosk platform to consult readers of a newspaper on new legislative proposals.
http://www.halifaxcourier.co.uk/news/Your-chanc...
I really appreciate the effort into this article, but c'mon world... is this really the best that you can come up with? Nearly all of this is a fad that will be gone in a year.
The verdict is still out on Starbuck's which is the only value generating idea in my book.
Thanks again. - Fritz, Managing Partner, fluency
http://shopdirectblog.com/
and
http://www.lovelabelblog.com/
Two very differwent5 blog and 2 very different objectives...with more to come.
Nice to see corporations show they have a human side too.
http://blogs.globalcrossing.com/
Thanks for the great listing - clearly social media adoption is fast and furious among leaders who get what it has to offer.
One recent example of our participation in social media came at our Vision customer conference. We worked with Bite PR to create a unique Twitter mashup -- 60 inch flatscreens showing a map of our exhibit hall and situated around the showfloor for the exhibitors to Tweet describing what was happening or coming up at their booths. When they'd tweet their booths would pop-up on the screens with their messages giving attendees the opportunity to better decide what booths to visit at any given time.
We are always trying to open up new doors for people to talk to us.
The campaign can be found here: http://www.emakina.com/work/casestories/ineedto...
It's tied together by a relevance engine that collects everything you write, post, enter into your profile, ask or answer, flicker about, etc., so when you do ask a question, it's sent to the 15 most relevant people who can answer your question. Results since August 07 launch: 6,000 questions asked; average question gets nine answers; average question gets first answer within an hour 45% of the time, within 24 hours 90% of the time; hundreds of thousands of dollars saved by cutting down on lost time looking for information, finding in-house language translators rather than hiring out-of-house, finding a 1,500 word acronym glossary someone had been fashioning for years; and a re-connected community after several years of globalizing the workforce.
Read more about it at cubeless.com, where we are selling this capability to other organizations.
http://www.indiaprblog.com/2007/04/corporate-bl...
I guess it will only increase and more and more corporates are asking what they can do online and in the social media space. Earlier, the requests used to come primarily the companies in the tech and consumer products verticals, but today even B2B products/services companies are jumping onto the bandwagon.
I'm going to spend some time browsing the sites a bit to see where Clutter Control Freak can make some improvements. Maybe we'll make your list someday!
:)
I was assisting our brand consultant do some research for our company (quick plug: we develop a product called Mugzy, a comprehensive monetization solution for SocNets) when I stumbled across this site. Great info, thank you.
Brands engaging with their consumers, and consumers engaging with their brands – what a concept! :)
Thanks everyone –
AW
Thanks for the great information. Annie
Would like to mention Tatamotors - changeseverything.in campaign, Tata Nano online campaigns, Lipton jigsaw puzzle campaign which are some big examples of corporates using social media!
Mahindra's blog - mahindrauniverse.com