Mashable - The Social Media Guide - Latest Comments in 18 Essential Tools for Every Word-of-Mouth Marketer

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Tilla — Wed, 11 Nov 2009 20:07:32 -0000

Great list - I can't believe I just found it but now is exactly when I needed it :)
I also use www.yourversion.com to "listen" since you can put in any Interest or topic/keyword you want to track mentions for, and it shows you content in the channels of News, Blogs, Twitter, etc... And you can also retweet it from there. I'll definitely check out some of the listening and measurement tools you listed - I was looking for free analytics tools, so this is great. Cheers!

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Alan Sherin — Mon, 09 Nov 2009 10:41:22 -0000

There is another great tool that we have found that virtually no one has heard of yet. It is called POPSOC.com and actually is a network of 100 sites that automatically post on all of the social networks and bookmarking sites without the need to run and manage 100 accounts. It is viral and social media wrapped up in one. We use it and get tons of traffic and backlinks too! Try this for yourself http://bit.ly/13kecz

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

kunalshah — Mon, 09 Nov 2009 00:46:36 -0000

thanks for posting this all 18 tools of Social Media - I think this will be very great tools which will work in a daily work!

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Vidli — Thu, 22 Oct 2009 17:28:21 -0000

Hey Clay - Great List. We use a handful of these services at Vidli. Is Monitter really that much better than TweetDeck to have the #1 spot?

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Davit — Thu, 15 Oct 2009 13:59:48 -0000

Hi Guys! I love mashable!

Can someone help me with this or i can not handle so much information....
Where is RSS feed for only business category? How do you filter this to get only categories which you want?

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Mark Levy — Wed, 14 Oct 2009 22:22:59 -0000

Viralheat is worthy of consideration also. http://www.viralheat.com They track Twitter, web sites and viral video all in one dashboard.

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Tyler Willis — Wed, 14 Oct 2009 17:26:04 -0000

Hey Clay -- not sure if you've looked deeply into Facebook tools -- would be happy to give you a tour of the FB Social Marketing Landscape sometime if you like (a long with a demo of our "potentially essential" tool that should be considered) :)

Facebook is starting to have third-party platforms that support social marketing -- but most aren't as well known as the options for twitter (i think because Facebook has their own solutions for some problems, and gets a lot of the story -- whereas Twitter is only about the ecosystem today).

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Dimple Thakkar — Wed, 14 Oct 2009 14:59:11 -0000

Love this article for my business. Still can't figure out which is the best way to track Twitter conversations around my clients, though.

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Blake Cahill — Wed, 14 Oct 2009 12:31:22 -0000

Clay - Appreciate you including us in your list. Many brands and agencies continue to utilize a variety of free and paid applications/technologies in order to accomplish their goals of listening or engagement. Additionally, there's the challenge of interacting with consumers in the social network where they congregate. Glad we've got you as a partner to aid clients with these challenges.

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Francesco Paciocco — Wed, 14 Oct 2009 09:16:13 -0000

Great 30,000 ft. sweep of the basic word of mouth and social media measurement tools. While I sort of agree with Andrew in that many of these tools overlap, its up to the marketer to pick a tool set in which each tool looks at a specific metric. For instance, its either Alexa or Quantcast, not both.

Also, where's TweetVolume for measuring Twitter keyword volume?: http://www.tweetvolume.com

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Most Interesting Ideas — Wed, 14 Oct 2009 03:03:17 -0000

I know that flash monitoring tools can't view Russian words

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Jeremy Bencken — Tue, 13 Oct 2009 22:14:36 -0000

Clay - Finding conversations is step 1. But doing something about them is essential. The hard work is relationship-building, which is why we built BuzzStream to integrate social media monitoring with influencer research tools, team engagement workflow, and outreach tracking. Please check out BuzzStream sometime soon.

Jeremy Bencken
Co-founder, BuzzStream
http://www.buzzstream.com

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

ClayMcDaniel — Tue, 13 Oct 2009 17:32:19 -0000

Fair point, Andrew, and one that I should have addressed in the post by more clearly framing this as 'a long list of *potentially essential* tools that social media marketers and community managers should consider'. Certainly it's not practical for anyone to license/configure as many as 18 different tools or applications. What I wanted to share in the post is a fairly comprehensive list of some of the best apps and tools that we have found to be quite useful (and, yes, in some cases truly Essential) in our work at Spring Creek. However, I could have put a sharper point on the fact that a small, focused portfolio of a select few of these tools - selected to best match the specific requirements of the brand/business/marketer - should usually work well to proactively manage the social media channel. Thanks for the comment, and thanks to everyone else who's added in links to their own preferred alternates as well. The list of social media technology tools is long and illustrious, but locking in on the few that prove to be of highest value to your work and organization is of course the trick and most important task for each of us. Cheers.

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Ron Kornfeld — Tue, 13 Oct 2009 17:26:10 -0000

We launched www.tweetiator.com so that you can see who is tweeting links to your content in real time. Our users tell us that they're using this to drive marketing programs, surveys, and better relationships with their authoritative visitors.

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

@JoeHobot — Tue, 13 Oct 2009 16:46:29 -0000

Instead of Tweetdeck I use Seesmic it has better grouping options and Facebook integration as well.

Google Alerts? Not to bad if you are looking for something "specific"

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Jeff Ramos — Tue, 13 Oct 2009 15:57:59 -0000

This is great. I just started teaching indie marketing classes in New York City to the "Gen Y" set and this will help me out a lot. Thanks!

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Jonathan Weiss — Tue, 13 Oct 2009 15:09:08 -0000

ya know. there is no mention to www.socializemedia.com a tool that not only monitors what is going on, but allows you to publish. its a great service. I can't believe people have not found out about them.

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Atle Iversen — Tue, 13 Oct 2009 15:07:17 -0000

Very interesting list.

I highly recommend Google Alerts, but I guess I need to invest an hour or two to learn more about some of these tools :-)

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

umar — Tue, 13 Oct 2009 15:03:22 -0000

These tools will help marketers very much

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Eric Pratum — Tue, 13 Oct 2009 15:02:32 -0000

Facebook keeps most of that information behind the wall. I'm sure that they already have something built to pull that data together or could do it easily, but to the best of my knowledge, they have not made it available via API or anything or way yet.

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Omgili — Tue, 13 Oct 2009 13:04:07 -0000

You forgot a very useful resource - omgili.com, it gives you discussions from forums and discussion sites, reviews, buzz graphs and related forums where you can find communities matching your interest.

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Mike Fraietta — Tue, 13 Oct 2009 12:59:55 -0000

Another great option is Filtrbox. Check us out here, http://fbx.bz/E

Michael Fraietta
Filtrbox
@mike567

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

People Search — Tue, 13 Oct 2009 12:57:23 -0000

Information overload for marketing busy bodies.

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Andrew Krebs-Smith — Tue, 13 Oct 2009 12:29:02 -0000

But these tools overlap. If you utilize one or two of them, several of the others become redundant.

The title of this article is misleading - it should be called "18 random tools that can be useful to word of mouth marketers" They ARE NOT essential. Except tweetdeck ;)

Re: 18 Essential Tools for Every Word-of-Mouth Marketer

Flavm — Tue, 13 Oct 2009 12:28:10 -0000

We use a lot of these tools to monitor my company's website (www.ngagenow.com). As a digital marketing company, these applications help us stay fresh and keep up to date with trends. They also tell us where our weaknesses and strengths are so we can manage our content for better UX.

Nice Post.