Mashable - The Social Media Guide - Latest Comments in 10 Things You Must Do to Earn Your Audience’s Trust

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Create your mobile site — Tue, 06 Oct 2009 01:38:57 -0000

I fully agree.

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Overpopulated Internet — Tue, 06 Oct 2009 00:02:37 -0000

This is bland and obvious. Like the previous sentence. I bet this took you like 10 minutes to research and write this.

Re: 10 Things You Must Do to Earn Your Audience’s Trust

James — Wed, 19 Aug 2009 21:01:10 -0000

I started using these tips and I found that it really does work!

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Marty — Tue, 18 Aug 2009 16:11:26 -0000

Obviously Mr. Mendelson doesn't like certain questions to be asked. I see my question addressed on his website with some rather nasty name calling and calling me as an old man Troll.and other not so pleasant names and accusations that are totally out of my character.

I think when you donate to a charity you have the right to know how the money will be used.
So much for transparency?

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Richard — Tue, 18 Aug 2009 00:15:25 -0000

I wish I had said that! Right on! I was being a bit too subtle with my remark.

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Terry — Mon, 17 Aug 2009 22:50:02 -0000

I believe you could have picked a much better role model for transparency than Obama. Does this mean that to be an effective marketer we should say one thing but do another or change our message based on polls or the audience we are speaking to?

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Richard — Mon, 17 Aug 2009 13:47:26 -0000

""Obama-like" in terms of transparency"?
I'm not sure I understand that statement.

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Marty — Sat, 15 Aug 2009 17:41:39 -0000

I asked a question on here, but it was removed. I have since verified my email. The question does have merit.

Simply put: If a person donates say $250.00 to your High Five promotional film and the film doesn't make it. You have delayed it serveral times from August till November. Also it appears unlikely that you will raise $300,000. What happens to my donation? Do you just keep it, does it get returned?

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Brandon Mendelson — Fri, 14 Aug 2009 16:53:51 -0000

Everything Jessica:-) But you have some leeway if they are not questions.

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Brandon Mendelson — Fri, 14 Aug 2009 14:01:55 -0000

@concours

You raise a good point. I know quite a few folks in China who don't use Facebook or Twitter but use the local service. In those instances, it may be worth splitting your strategy. Use Facebook and the local network (or Twitter and the local network.)

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Claire Thompson — Fri, 14 Aug 2009 13:26:05 -0000

Think you make some good points.

Re #3, I grabbed my name in all of the social networking sites as placeholders. I think this was a mistake - I would agree with what you say - social networks take time, and a half baked, only occassionally used effort doesn't encourage communication or conversation. Why would you talk to someone who takes 3 months to respond?

However I don't agree with the video bit. Unless you can do it *really* well you get the Blair Witch/'nobby no mates in front of computer' effect (well I do). Personally use a voice to web app - when you have a face that's perfect for radio, it's a great solution. It still has the personal feel, but I find it easier than videoing.

Good list though!

(Disclaimer: I used to work with a voice to web provider.)

Re: 10 Things You Must Do to Earn Your Audience’s Trust

cbjerrisgaard — Thu, 13 Aug 2009 14:23:24 -0000

This article is fantastic. I will be bookmarking it and showing it to anyone who ever asks me about how one goes about social media marketing.

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Marty — Thu, 13 Aug 2009 12:45:36 -0000

I see responsibility just as important as trust. If you don't perform...people can't be expected togive money

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Lillea Woodlyns — Thu, 13 Aug 2009 04:49:00 -0000

'Answer every message'

Absolutely! As a customer/ potential customer I have been dismayed many times by the number of online marketers who are just terrible about this. It makes a HUGE difference. It's something I try to do for my own customers and visitors. 48 hrs at most to get back to people, but far fewer is best.

Re: 10 Things You Must Do to Earn Your Audience’s Trust

concours — Wed, 12 Aug 2009 23:09:39 -0000

Great article Brandon, very helpful and informative, just a question to the third point. Isn't it better to focus on networks depending on your target audience? I mean if you are trying to reach peoples in the states, you know facebook and twitter is big there, so you might set a profile there, but what if you are trying to reach peoples also in Asia, Arab-world, India, etc...? those regions have each their own top networks, so is it not better to set your profiles depending on that?

Re: 10 Things You Must Do to Earn Your Audience’s Trust

concours — Wed, 12 Aug 2009 21:45:43 -0000

Re: 10 Things You Must Do to Earn Your Audience’s Trust

David — Wed, 12 Aug 2009 16:57:17 -0000

Great list. I don't think many people truly understand how important building trust is.

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Ash — Wed, 12 Aug 2009 16:35:18 -0000

I think answering every message not being fake are the two most important.
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Re: 10 Things You Must Do to Earn Your Audience’s Trust

Jessica Falkenthal — Wed, 12 Aug 2009 16:16:13 -0000

Does "#10 Answer every message." include every Facebook wall post? Or just the ones that have questions?

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Shilo Urban — Wed, 12 Aug 2009 15:44:34 -0000

And don't sell bullshit! I realize that is not going to work for a lot of people, but...it works for me.

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Jess @thattallguy — Wed, 12 Aug 2009 15:31:06 -0000

I don't see any harm in having profiles set up on other relevant networks, and the upside is more discoverability, access to a community that you wont have if you don't have a profile (such as small ning.com networks) and more links pointing to places you want people to view.

Not all searches happen on search engines: Youtube, Flickr, LinkedIn etc. are places that have significant search volume for specific reasons... if you're not on that network, you are not discoverable. Just because you have a profile that says "I'm here, but connect with me on twitter or my blog (it's where I spend the majority of my time)", it won't make people trust you less..

Zero downside, all upside. I say it's better to be there, than not.

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Dave Doolin — Wed, 12 Aug 2009 15:25:46 -0000

90% of this is just gold!

But I do not agree with "Keep it short."

I regularly read long articles, long sales pitches, long books, whatever.

I do not, however, read *boring* stuff.

I'm not unique.

"Keeping it short" has the single advantage of "The less you say, the less you will bore them."

Whereas, writing long articles is more challenging. I'm up for the challenge!

Also, video leaves me cold. Can't print it out. Which is what I'm about to do with this article!

Re: 10 Things You Must Do to Earn Your Audience’s Trust

AnthonyProulxofPlasticPrinters — Wed, 12 Aug 2009 15:11:46 -0000

Really great points. Thanks for the tips.

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Raul Pacheco-Vega — Wed, 12 Aug 2009 15:10:13 -0000

I don't think real estate agents will take your "don't look like you're selling real estate" phrase very kindly.

I agree with many of these points, and not surprising, this post reminds me of what I said earlier in the year - after we've mastered the technical tools, we'll all want to go back to the conversation and bi-directionality.

I disagree with not being in every social network - you may not want to use them all at once (that's why you create a social media strategy) but you should be on every network.

I fully, completely and utterly disagree with video taking precedence over tweets and blog posts. Heck, this post is a post (you didn't do it on video, did you?)

You forget # 1 - be explicit about why you need the funding and # 2 - be explicit about how much you need per person (i.e. how spread your crowdfunding effort is - is the network 100 people wide or 100,000 people wide - do you need 40 dollars per person or 4?)

The title of your post would better reflect the content if you mentioned it's primarily focused on crowdfunding. From a first glance it looks like it's a catch-all blanket post for earning trust online in every circumstance.

My two cents :)

Re: 10 Things You Must Do to Earn Your Audience’s Trust

Matter3 — Wed, 12 Aug 2009 14:21:19 -0000

Really good tips, everyone should check this out.
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